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Search Engine Optimization & Google Analytics & Tracking Mastery - 2026

Search Engine Optimization & Google Analytics Mastery is a practical, results-focused program designed to help you grow websites through organic search and measure performance with precision. This bundle combines SEO strategy, Google Analytics 4, and Google Tag Manager to give you a complete system for attracting the right traffic and making informed decisions based on real data.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • Tanmoy Das
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Big Data
Big Data
Google Analytics
Google Analytics
SEO
SEO
Data literacy
Data literacy
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Big Data
Big Data
Google Analytics
Google Analytics
SEO
SEO
Data literacy
Data literacy

What you will gain after the course

  • Understand how search engines crawl, index, and rank websites in modern SEO environments

  • Perform effective keyword research aligned with search intent and business goals

  • Optimize website pages for on-page SEO, including content, structure, and metadata

  • Apply technical SEO best practices to improve site performance and crawlability

  • Build SEO-friendly content strategies that support long-term organic growth

  • Identify and fix common SEO issues that negatively impact rankings and traffic

  • Measure organic traffic performance accurately using Google Analytics 4

  • Analyze user behavior, engagement, and retention metrics from SEO traffic

  • Track conversions and business outcomes driven by organic search

  • Set up events, goals, and conversion tracking using Google Analytics 4

  • Implement tracking solutions efficiently using Google Tag Manager

  • Track key website interactions without relying on developers for every change

  • Understand attribution models and traffic sources for SEO performance evaluation

  • Use data to identify high-performing pages and underperforming SEO assets

  • Connect SEO efforts to measurable KPIs such as leads, sales, and engagement

  • Create actionable SEO and analytics reports for stakeholders or clients

  • Optimize websites based on data-driven insights rather than assumptions

  • Monitor SEO performance trends and identify growth opportunities over time

  • Align SEO strategies with broader marketing and business objectives

  • Build a scalable, data-driven SEO system that supports long-term digital growth

Search Engine Optimization & Google Analytics & Tracking Mastery - 2026

The course begins with core and advanced SEO concepts, including keyword research, on-page optimization, technical SEO, and content strategies that align with modern search engine algorithms. You’ll learn how to build long-term visibility and rankings without relying on paid ads.

To ensure your SEO efforts translate into measurable business outcomes, the program then dives into Google Analytics 4. You’ll understand user behavior, traffic sources, engagement, and conversions—allowing you to evaluate what’s working and what needs improvement.

Finally, Google Tag Manager is covered to help you implement clean, flexible tracking without heavy technical effort. You’ll learn to track key events, conversions, and interactions that power accurate reporting and optimization.

Courses Included:

  1. Search Engine Optimization

  2. Google Analytics 4

  3. Google Tag Manager

This bundle is ideal for marketers, business owners, analysts, and professionals who want to master organic growth while maintaining full control over data and performance insights.

Course Highlights

  • End-to-end SEO framework covering on-page, technical, and content optimization

  • Practical keyword research aligned with user intent and business goals

  • Modern SEO strategies built for current search engine algorithms

  • Step-by-step website optimization techniques for organic growth

  • Technical SEO best practices without heavy coding requirements

  • Content optimization strategies that drive long-term traffic

  • Accurate measurement of SEO performance using Google Analytics 4

  • In-depth understanding of user behavior from organic search

  • Conversion tracking for SEO-driven leads and sales

  • Hands-on implementation using Google Tag Manager

  • Clean, flexible tracking setups without developer dependency

  • Attribution and traffic source analysis for organic channels

  • SEO reporting frameworks for stakeholders and clients

  • Data-driven optimization decisions based on real performance insights

  • Identification of high-performing pages and content gaps

  • Continuous SEO improvement using analytics feedback loops

  • Practical examples applicable to blogs, business websites, and e-commerce

  • Beginner-friendly explanations with professional-level depth

  • Skills applicable to both personal projects and client work

  • Focus on sustainable, long-term organic growth rather than short-term tactics

Recommended For

1️⃣

Marketers who want to improve organic search performance while accurately measuring traffic, engagement, and conversions.

2️⃣

Individuals responsible for growing website traffic, leads, or sales who need data-driven insights instead of guesswork.

3️⃣

Professionals who want to deliver measurable SEO results and clear reporting for clients using analytics and tracking.


After Taking This Course

  • Understand how search engines crawl, index, and rank websites in modern SEO environments

  • Perform keyword research aligned with user intent and business objectives

  • Optimize website pages using on-page SEO best practices

  • Apply technical SEO techniques to improve site performance and crawlability

  • Develop SEO-friendly content strategies that drive long-term organic traffic

  • Identify and fix common SEO issues that impact rankings and visibility

  • Measure organic traffic performance accurately using Google Analytics 4

  • Analyze user behavior, engagement, and retention from search traffic

  • Track leads, conversions, and business outcomes driven by SEO

  • Set up events and conversion tracking using Google Analytics 4

  • Implement tracking solutions efficiently using Google Tag Manager

  • Track key website interactions without heavy technical effort

  • Understand attribution models and traffic source analysis

  • Identify high-performing pages and underperforming content

  • Use data insights to optimize SEO strategies continuously

  • Create clear SEO and analytics reports for stakeholders

  • Align SEO efforts with overall marketing and business goals

  • Monitor performance trends and identify growth opportunities

  • Adapt SEO strategies to algorithm and market changes

  • Build a scalable, data-driven SEO system for sustainable growth

What You’ll Learn

  • Keyword research and search intent analysis

  • On-page SEO optimization techniques

  • Technical SEO problem identification and fixes

  • SEO-friendly content planning and optimization

  • Website structure and internal linking optimization

  • Organic traffic growth strategy development

  • Google Analytics 4 setup and configuration

  • GA4 reporting and dashboard interpretation

  • User behavior and engagement analysis

  • Conversion and goal tracking for organic traffic

  • Google Tag Manager implementation skills

  • Event and interaction tracking without coding

  • Traffic source and attribution analysis

  • Performance data interpretation for decision making

  • SEO audit and diagnostic skills

  • Reporting and insight communication skills

  • Data-driven optimization and testing mindset

  • Long-term organic growth planning

  • Problem-solving using analytics insights

  • Sustainable SEO and measurement system building

What Makes This Course Unique

  1. Combines SEO strategy and analytics into one integrated learning system

  2. Focuses on measurable business outcomes, not just rankings

  3. Teaches SEO with real data validation using GA4

  4. Includes both optimization and performance measurement in one bundle

  5. Emphasizes modern SEO practices aligned with current search algorithms

  6. Covers technical SEO without requiring advanced coding knowledge

  7. Uses Google Tag Manager for clean and flexible tracking setups

  8. Bridges the gap between SEO execution and decision making

  9. Eliminates guesswork by teaching data-driven optimization

  10. Suitable for both beginners and experienced professionals

  11. Applies to blogs, business websites, and e-commerce platforms

  12. Focuses on long-term, sustainable organic growth

  13. Teaches how to connect SEO efforts to leads and revenue

  14. Encourages continuous improvement through analytics feedback

  15. Designed for real-world implementation, not theory

  16. Helps reduce dependency on external SEO agencies

  17. Provides skills useful for both personal projects and client work

  18. Adapts to evolving platforms and algorithm changes

  19. Balances strategic understanding with hands-on execution

  20. Builds a complete SEO and measurement foundation for long-term success

💡When you complete this course

This course provides a certification of completion in a format suitable for resumes and portfolios.

By completing the course, you can receive this, which can serve as official proof of your learning accomplishments.

💡Learn Smart with Language Options for Audio and Subtitles

You can switch both audio and subtitles according to your learning style. Select your preferred language.

Recommended for
these people

Who is this course right for?

  • Digital marketers who want to strengthen their SEO skills with accurate performance measurement

  • Business owners looking to grow organic traffic and reduce dependency on paid advertising

  • SEO professionals who want better visibility into user behavior and conversion data

  • Content creators and bloggers aiming to increase search visibility and audience growth

  • Website owners who want to understand how visitors find and interact with their site

  • Freelancers and consultants offering SEO or website optimization services

  • Marketing analysts interested in combining SEO insights with data-driven reporting

  • Professionals responsible for website performance, traffic, or lead generation

  • Students and career switchers looking to build in-demand skills in SEO and analytics

  • Anyone who wants to make informed decisions using real website data instead of assumptions

Need to know before starting?

  • Basic computer and internet usage skills

  • Familiarity with using websites and search engines

  • A laptop or desktop computer with a stable internet connection

  • Willingness to learn and apply data-driven concepts

  • Ability to create and manage online accounts (Google Analytics, Google Tag Manager, etc.)

  • Basic understanding of how websites and pages work (no coding required)

  • Interest in improving website traffic and performance

  • Readiness to explore numbers, reports, and performance metrics

  • Time commitment to practice concepts alongside video lessons

  • A website or access to a website for practice (recommended but not mandatory)

Hello
This is

214

Learners

3

Reviews

5.0

Rating

28

Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

All

223 lectures ∙ (13hr 16min)

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