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Local Business Digital Growth Program - 2026

The Local Business Digital Growth Program is a practical, results-driven course bundle designed specifically for local and service-based businesses that want to attract more customers from their surrounding area. This program focuses on generating real leads, calls, and walk-ins, not vanity metrics.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • Tanmoy Das
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
Facebook Ads
Facebook Ads
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
Facebook Ads
Facebook Ads

What you will gain after the course

  • Understand how local customers search for products and services online

  • Identify high-intent local keywords that drive calls, visits, and inquiries

  • Create Google Ads campaigns focused on local lead generation

  • Optimize ads for calls, directions, and location-based conversions

  • Manage advertising budgets efficiently for small and local businesses

  • Build a strong local presence using organic social media strategies

  • Use social media to engage local audiences and build community trust

  • Align social media content with local business goals and promotions

  • Track local leads, calls, and inquiries using Google Analytics 4

  • Analyze user behavior from ads to website or contact actions

  • Measure which channels drive the highest-quality local customers

  • Improve conversion rates for local landing pages and contact forms

  • Reduce wasted ad spend by identifying underperforming campaigns

  • Optimize campaigns based on real business outcomes, not vanity metrics

  • Understand seasonal and location-based trends affecting local demand

  • Create simple performance reports for business decision-making

  • Make data-driven decisions to scale local marketing efforts

  • Integrate paid and organic strategies for consistent local growth

  • Adapt local marketing strategies across different service industries

  • Build a repeatable, sustainable digital growth system for local businesses

Local Business Digital Growth Program - 2026

The course combines Google Ads, Social Media Marketing, and Google Analytics 4 to create a complete local growth system. You’ll learn how to appear when potential customers actively search for local services, how to build visibility and trust through social media, and how to measure what’s actually driving inquiries and sales.

With Google Ads, the program emphasizes high-intent local searches that bring immediate demand. Social Media Marketing helps strengthen local presence, community engagement, and brand awareness. Google Analytics 4 ensures every marketing activity is tracked, measured, and optimized based on real performance data.

Courses Included:

  1. Google Ads

  2. Social Media Marketing

  3. Google Analytics 4

Ideal for small business owners, local service providers, and marketers working with local clients, this program helps you take control of your local marketing and grow consistently using data-driven strategies.

Course Highlights

  • Designed specifically for local and service-based businesses

  • Focus on real outcomes: calls, leads, and walk-in customers

  • Google Ads strategies tailored for local search intent

  • Campaign structures optimized for location-based targeting

  • Budget-friendly marketing methods for small businesses

  • Social media marketing for local visibility and trust building

  • Community-driven engagement strategies for local audiences

  • Simple, practical frameworks easy to implement without agencies

  • Google Analytics 4 for tracking real business results

  • Lead and call tracking for local campaigns

  • Understanding customer behavior at the local level

  • Conversion-focused landing page and contact optimization

  • Reducing wasted ad spend through performance insights

  • Integrating paid and organic strategies for consistent growth

  • Industry-agnostic strategies adaptable to most local services

  • Beginner-friendly explanations with real-world examples

  • Actionable strategies that work with small marketing budgets

  • Helps business owners take control of their digital marketing

  • Focus on sustainable local growth, not short-term hacks

  • Skills applicable for both business owners and local marketers

Recommended For

1️⃣

Owners of clinics, salons, gyms, restaurants, and home-service businesses who want more local leads, calls, and walk-in customers.

2️⃣

Professionals managing digital marketing for local businesses and service-based clients.

3️⃣

Individuals preparing to launch a location-based or service-focused business and want to build a strong local digital presence from day one.

After Taking This Course

  1. Understand how local customers search for products and services online

  2. Identify high-intent local keywords that drive calls and inquiries

  3. Create Google Ads campaigns focused on local lead generation

  4. Optimize ads for calls, directions, and location-based actions

  5. Set up location targeting and budget control for small businesses

  6. Build a strong local brand presence using organic social media

  7. Use social media platforms to engage nearby audiences and build trust

  8. Align local promotions and offers with digital campaigns

  9. Track leads, calls, and inquiries accurately using Google Analytics 4

  10. Analyze customer behavior from ad click to contact action

  11. Measure which channels generate the most valuable local customers

  12. Improve conversion rates for local landing pages and contact forms

  13. Reduce wasted ad spend by identifying low-performing campaigns

  14. Optimize campaigns based on real business results, not vanity metrics

  15. Understand seasonal and location-based demand trends

  16. Create simple, actionable reports for business decision-making

  17. Integrate paid ads and organic efforts for consistent local growth

  18. Adapt digital strategies across different local service industries

  19. Make data-driven decisions to scale successful local campaigns

  20. Build a repeatable, sustainable digital growth system for local businesses

What You’ll Learn

  • Local keyword research and search intent analysis

  • Google Ads campaign setup for local lead generation

  • Location-based targeting and bid optimization

  • Budget planning and spend control for small businesses

  • Call, lead, and inquiry-focused ad optimization

  • Organic social media content planning for local audiences

  • Community engagement and trust-building on social platforms

  • Local brand positioning and messaging

  • Conversion-focused landing page optimization

  • Google Analytics 4 setup for local business tracking

  • Lead and conversion tracking implementation

  • Customer journey and behavior analysis

  • Performance metric interpretation for local campaigns

  • Campaign optimization based on real business data

  • Integration of paid and organic marketing efforts

  • Seasonal campaign planning for local demand

  • Performance reporting for business decision-making

  • Problem-solving for underperforming local campaigns

  • Adaptation of strategies across different local industries

  • Building repeatable systems for sustainable local growth

What Makes This Course Unique

  • Designed exclusively for local and service-based businesses

  • Focuses on real-world outcomes like calls, inquiries, and walk-ins

  • Local search–intent–driven Google Ads strategies

  • Budget-conscious marketing methods suitable for small businesses

  • Combines paid ads, organic social, and analytics in one system

  • Beginner-friendly without oversimplifying core concepts

  • Emphasizes practical execution over theory

  • Teaches location-based targeting and optimization

  • Focuses on customer behavior at the local level

  • Tracks real business results using Google Analytics 4

  • Reduces dependency on marketing agencies

  • Works across most local service industries

  • Adapts strategies to seasonal and geographic demand

  • Encourages data-driven decision making

  • Integrates online marketing with offline business goals

  • Avoids vanity metrics and focuses on ROI

  • Designed for business owners, not just marketers

  • Scalable from small budgets to larger local campaigns

  • Built on evergreen principles that stay relevant

  • Creates a repeatable local growth framework

💡When you complete this course

This course provides a certification of completion in a format suitable for resumes and portfolios.

By completing the course, you can receive this, which can serve as official proof of your learning accomplishments.

💡Learn Smart with Language Options for Audio and Subtitles

You can switch both audio and subtitles according to your learning style. Select your preferred language.

Recommended for
these people

Who is this course right for?

  • Local business owners who want to generate more calls, inquiries, and walk-in customers

  • Service-based businesses such as clinics, salons, gyms, and home service providers

  • Small business owners looking to grow their local customer base online

  • Freelancers or marketers managing digital marketing for local clients

  • Entrepreneurs planning to start a local or service-based business

  • Businesses that rely on local search visibility for customer acquisition

  • Marketing professionals working with location-based campaigns

  • Owners who want to reduce dependency on agencies and control their marketing

  • Businesses with limited marketing budgets seeking efficient growth strategies

  • Anyone responsible for driving local leads and sales through digital channels

Need to know before starting?

  • Basic computer and internet usage skills

  • Familiarity with using websites, search engines, and social media platforms

  • Access to a laptop or desktop computer with a stable internet connection

  • Basic understanding of a local business or service-based business model

  • Willingness to learn and apply digital marketing concepts practically

  • Ability to create and manage online accounts such as Google and social platforms

  • Openness to working with performance metrics and simple reports

  • Time commitment to implement lessons for real business scenarios

  • Interest in generating real leads and customers rather than just online visibility

  • No prior advanced digital marketing experience required (beginner-friendly)

Hello
This is

214

Learners

3

Reviews

5.0

Rating

28

Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

All

301 lectures ∙ (21hr 22min)

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