Digital Marketing Based on Numbers and Logic, as Told by a Former McKinsey Consultant: SPIN

"AI doesn't replace people. Those who depend on AI will be replaced by those who master AI." In the AI era, where creating results has become easier than ever, human thinking and problem-solving skills are becoming even more important. Kim Jaesung, a former McKinsey consultant, will guide you step by step through problem-solving skills that put you ahead with AI, powerful research strategies, and persuasion strategies that turn results into reality.

You will learn how to create materials from the world's best consulting firms. You will learn how to plan the perfect storytelling and how to design slides that will make your audience take action. Preparation and practice methods for making your presentation perfect! How to present confidently and perfectly in a real presentation and how to effectively deal with questions!

[McKinsey Alumni Jaesung Kim's Problem-Solving Q&A: We'll Solve Your Problems Together] Required! Pre-requisite Course: McKinsey Alumni Jaesung Kim's Special Lecture on Problem-Solving & Research with AI https://inf.run/LmvrD 'Theory-only lectures, step aside!' A magical solution video that solves real practical problems instantly on the spot! This is a video series where Jaesung Kim, a McKinsey alumnus and AI expert, meets with each person individually in a 1:1 Q&A format to structure and solve your problems. From career paths and minor concerns to massive topics like AI that's shaking the world and improvement directions for entire industries! Each video is uploaded in a format that allows individual purchase. Paid course students will have the opportunity to actually participate through a quarterly lottery! (The more diverse courses by Jaesung Kim you take, the higher your chances of winning!) [Concept] This is a 1:1 Q&A format meeting with each person, with the concept of an industry expert and strategy expert coming together to approach the answer. The satisfaction level of actual participants was extremely high. (You can see and hear it in their testimonials!) The key to this video series is that strategy expert Jaesung Kim doesn't receive the topic in advance, but gets closer to the answer through strategic perspective by exchanging questions and answers. Without relying on intuition and experience, but based on strategy and structuring, Experience the magical solution that naturally brings out the reaction "This actually works?" 😊😊😊 The free version (~10 minutes) will be open to everyone, and the full version will be available to Inflearn course students or YouTube channel [Jaesung Kim's Problem Solving] 'Premium Membership' subscribers. If you wish to participate, please send an email to jaesung_kim@jcurvepartners.ai with the subject line [Coffee Chat Application] In the email, please include your name, age, contact information (mobile phone number), occupation and years of experience (students are welcome), detailed reasons for applying, and attach a screenshot of your enrollment in Jaesung Kim's Inflearn courses. Winners will be contacted. (Personal information of non-winners will be immediately discarded after 3 months) When appearing in the video, using a pseudonym or not revealing your company name is possible, but if you wish for face mosaic or voice modulation, participation is not possible. By consenting to video filming, you are considered to have agreed that the video may be reprocessed and used on Inflearn and Jaesung Kim's YouTube channel.

[McKinsey Alumni Kim Jaesung's Problem-Solving Q&A: We'll Solve Your Problems Together] Required! Pre-requisite Course: McKinsey Alumni Kim Jaesung's Special Lecture on Problem-Solving & Research Skills with AI https://inf.run/LmvrD 'Theory-only lectures, step aside!' A magical solution video that solves real-world problems instantly on the spot! This is a video series where Kim Jaesung, a McKinsey alumnus and AI expert, meets with each person individually in a 1:1 Q&A format to structure and solve your problems. From career paths and minor concerns to massive topics like AI that's shaking the world and improvement directions for entire industries! Each video will be uploaded and available for individual purchase. Paid course subscribers will have the opportunity to actually participate through a quarterly lottery drawing! (The more diverse Kim Jaesung's courses you take, the higher your chances of winning!) [Concept] The format is a 1:1 Q&A meeting with each person, with the concept of an industry expert and strategy expert coming together to approach the right answer. Participants' satisfaction has been extremely high. (You can see and hear it in their testimonials!) The key to this video series is that strategy expert Kim Jaesung doesn't receive the topic in advance, but through strategic questioning and answering, we get closer to the right answer together. Without relying on intuition and experience, but based on strategy and structuring, experience the magical solution that naturally makes you say "This actually works?" 😊😊😊 The free version (~10 minutes) will be open to everyone, and the full version will be available to Inflearn course subscribers or YouTube channel [Kim Jaesung's Problem Solving] 'Premium Membership' subscribers. If you wish to participate, please send an email to jaesung_kim@jcurvepartners.ai with the subject line [Coffee Chat Application] In the email, please include your name, age, contact information (mobile phone number), occupation and years of experience (students are welcome), detailed reasons for applying, and attach a screenshot of your enrollment in Kim Jaesung's Inflearn courses. If selected, we will contact you. (Personal information of non-selected applicants will be immediately discarded after 3 months) When appearing in the video, using a pseudonym or not revealing your company name is possible, but if you wish for face mosaics, voice modulation, or other modifications, participation is not possible. By consenting to video recording, you are considered to have agreed that the video may be reprocessed and used on Inflearn and Kim Jaesung's YouTube channel.

Are you trying to turn Google Ads into Instagram advertising material? Have you ever gotten a sample of what a responsive banner is? Have you ever wondered who sees Google Ads? We'll tell you exactly that.

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

This is a Google Analytics lecture that allows you to practice by actually touching it to apply it, rather than a simple function listing lecture :)

We will teach you how to maximize your profits by mastering the core MBA management theories taught by the only global top MBA in Korea in just one day.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

This lecture covers what makes 'companies where money accumulates structurally' different, and delves into the essence and structure of business that entrepreneurs and investors must know. It dissects a company's money-making system, focusing on the three axes of profitability, growth, and sustainability, and is designed to foster practical analytical skills and investment acumen through real-world case studies. This is a practical lecture where planners, startup founders, CEOs, solo developers, and investors can systematically learn the strategic thinking essential for all.

We approach cost accounting and management analysis, which you may have found difficult, in a very practical and easy way using Excel. This course covers the following topics: - Cost Calculation from Basics to Practice: Step-by-step learning from cost concepts, standard costs, actual costs, to indirect cost allocation - Understanding Financial Statements and Accounting Flow: From manufacturing cost flow to accounting processing and financial statement creation process - Strategic Pricing Methods: Pricing strategies by market type and profitability analysis by product - Analyzing Management Indicators with Excel: Break-even point analysis and financial ratio analysis practice - Management Decision-Making Based on Management Accounting: Short-term/medium-to-long-term business planning and business feasibility analysis practice

This lecture presents a practical blueprint for new business development, covering the entire process from working processes, market sensing, setting strategic directions, to organizational commitment and execution results. Through data-driven analysis and action-oriented strategies, it aims to create tangible results by connecting product development, marketing, and distribution.

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.

This is a Problem-Based Learning course that goes beyond how to use data analysis tools and solves real BQs by following stories based on business problems that are easily encountered in practice.

Hi Guys. Welcome to my Ultimate Google Analytics 4 Course - Complete Guide - 2025! In my course you will learn everything about Google Analytics 4. I have created video lessons on every feature of Google Analytics 4. You will get to see the real practical implementation of how to use every feature of this product.

You will discover a new way to make money online. You will be able to create a real WordPress money machine by following real-life examples.

Hi Guys. Welcome to my Ultimate Google Tag Manager Course: Beginner to Advanced! In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.

We'll take a very practical and easy approach to cost accounting and management analysis using Excel, which you may have found difficult before. This course covers the following topics: - Cost Accounting from Basics to Practice: Step-by-step learning from cost concepts, standard costs, actual costs, to indirect cost allocation - Understanding Financial Statements and Accounting Flow: From manufacturing cost flow to accounting treatment and financial statement generation process - Strategic Pricing Methods: Pricing strategies by market type and profitability analysis by product - Analyzing Management Indicators with Excel: Break-even point analysis and financial ratio analysis practice - Management Decision-Making Based on Management Accounting: Short-term/long-term business planning and business feasibility analysis practice

Chatgpt is a program that reads and comments on posts written by my neighbors Lesson on developing marketing automation and neighbor management programs

Management of Technology = Management specialized in technology/engineering fields, Especially IT, computer field basic contents are explained easily with case studies.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

In this course, you will learn the structure and utilization methods of the Inflearn affiliate service "Inflearn Partners." Let's master how to monetize through social media!