Digital Marketing Based on Numbers and Logic, as Told by a Former McKinsey Consultant: SPIN

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

(3.5) 2 reviews

17 learners

Level Basic

Course period Unlimited

Digital Marketing
Digital Marketing
Management
Management
Digital Marketing
Digital Marketing
Management
Management
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Reviews from Early Learners

Reviews from Early Learners

3.5

5.0

jihee823

100% enrolled

I listened to the Albatross lecture in person and was very impressed by the engaging lecture. There were many insights that I could apply to marketing, so I bought the lecture to listen to it again. The delivery is good and the key theories and examples are explained so well that it is easy to understand!! I will recommend it to others as well!

What you will gain after the course

  • Strategic Approach to Solving Complex Problems

  • Fact Base Communication based on numbers

  • Logic-based problem solving and approach

  • Understanding Issue, Problem, Root cause

▼ If a consultant from McKinsey were to do ‘digital media marketing’, how would he approach it?

There is a person who actually did this. He is Kim Jae-seong, whom we will meet today.

This is the person who has been a hot topic on channels for young adults recently.

https://www.youtube.com/watch?v=Zxcj0avyWhQ




Seoul National University,
Department of Computer Engineering
He is a consultant from the global consulting firm McKinsey.
This person has experience working at Jeil Planning .

Kim Jae-seong has a unique background as a 'digital marketer turned strategic consultant'.

There was a conference where I was on the podium.


The lecture was so well-received that it was covered by several media outlets.

[ "Persuading clients with 'numbers' and 'logic'"… Kim Jae-seong, head of the department]

https://biz.newdaily.co.kr/site/data/html/2024/03/27/2024032700272.html

[ How did ‘Tuna of Taste’ come about… Looking into the marketing of persuasion]

https://byline.network/2024/03/27-332/


But unfortunately, because it was only conducted offline,

It was difficult for those who did not meet the conditions to participate.


Now, you can listen to his lectures live on Inflearn.


In this course you will learn the following topics:

* A strategic approach to solving complex problems

* Fact Base Communication based on numbers

* Problem solving and approach based on logic

* Understanding of Issues, Problems, and Root Causes and application to solving real-world problems


Course Features

This lecture is a lecture that shows how to approach the somewhat unfamiliar field of 'management strategy' when applied to digital marketing. It is a lecture that elicits reactions and sympathy from the audience through various real-life cases.


🙋🏻‍♂️ Expected Questions QnA

Q. Do I need to listen to this even if I'm not a marketer?
A. Of course. If you are curious about how to use logic to persuade others and the numbers that support that logic, I recommend taking the course.

Q. I am a marketer. How can I use this course?
A. You can learn how to maintain an unwavering 'center' in the complex digital marketing battlefield that changes every day.

Q. Do you have any real-world examples?
A. Lecture 1 is open to the public and contains actual cases that I have experienced. In other lectures, we will solve problems based on actual cases to help students understand.

Q. How is it different from other lectures?
A. This is the only lecture where you can learn how a digital marketer with a strategy consulting background uses strategy in marketing.

Instructor Related Questions

• Please tell us what prompted you to start this course.

I hope that more people can easily acquire quality knowledge.
However, it was not easy for many people to gain knowledge through books and offline lectures alone. I thought that it would be easier to accept if it was produced in a lecture format suitable for the video era.

• What got you interested in this field?
Since this is a field I have actually worked in, I naturally thought about 'grafting'. There are people who have gained expertise as digital marketers, and there are people who have gained expertise in strategic consulting, but there are not many who can graft these two things. I wanted to approach digital marketers from the perspective of 'providing a new perspective'.


Jaeseong Kim also gives presentation lectures at Inflearn.

If you found his presentation impressive, why not learn his secrets yourself?

[Perfect Presentation Special Lecture by an Expert from McKinsey Consultants]

https://www.inflearn.com/course/%ED%94%84%EB%A6%AC%EC%A0%A0%ED%85%8C%EC%9D%B4%EC %85%98-%ED%86%B5%ED%95%A9-%ED%8A%B9%EA%B0%95-%ED%8F%89%EC%83%9D%EC%86%8C%EC%9E%A5

[Perfect Slide Clinic with PowerPoint Special Lecture by Expert from McKinsey Consultant]

https://www.inflearn.com/course/%ED%8D%BC%ED%8E%99%ED%8A%B8-%EC%8A%AC%EB%9D%BC%EC%9D%B4%EB%93% 9C-%ED%81%B4%EB%A6%AC%EB%8B%89-%ED%8C%8C%EC%9B%8C%ED%8F%AC%EC%9D%B8%ED%8A%B8-%ED%8F%89%EC%83%9D



Recommended for
these people

Who is this course right for?

  • Current marketer

  • Those who want to conduct business through logical thinking

  • Aspiring marketers

  • Aspiring strategic consultant

Hello
This is Jaesung Kim

1,226

Learners

89

Reviews

9

Answers

4.7

Rating

7

Courses

After graduating from the Department of Computer Science and Engineering at Seoul National University, he worked as a consultant at the global management consulting firm McKinsey & Company and as the first CEO staff member of the Strategy Office at Kakao Headquarters. He has been actively involved in AI-related activities, including business strategy, global expansion, leading the joining of the AI Alliance, and discussing collaborations with OpenAI.

His publications include 『Perfect Presentation 3』 (2024), 『Perfect Slide Clinic with PowerPoint』 (Acorn Publishing, 2020), 『Why Does Everything Work Out for That Person?』 (2024), 『Completion of Action』 (Annapurna, 2019), and 『Perfect Presentation』 (2012). 『Perfect Presentation』 has been adopted and used as a presentation training manual for employees at Samsung Electronics and Cheil Worldwide, as well as a primary textbook for presentation courses at numerous universities in the Seoul metropolitan area.

He is a strategy and marketing expert, as well as the most sought-after communication and presentation specialist by corporations.

He has been continuously lecturing at various major corporations, including Samsung Electronics, Cheil Worldwide, SK Networks, GS Caltex, Hana Securities, LG Uplus, and AhnLab.

Participated as a main speaker at the 2024 Albatross Conference alongside Nobel Prize laureates and Wharton School professors
https://biz.newdaily.co.kr/site/data/html/2024/03/27/2024032700272.html

Also participated in the YouTube channel AND Studio, recording the highest viewership in the channel's history
https://www.youtube.com/watch?v=Zxcj0avyWhQ
and continues to strive to spread knowledge to many people.


Inquiries for Lectures/Collaboration/Partnership: Plusclov@gmail.com

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Curriculum

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5 lectures ∙ (48min)

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Last updated: 

Reviews

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2 reviews

3.5

2 reviews

  • jihee8239919님의 프로필 이미지
    jihee8239919

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    I listened to the Albatross lecture in person and was very impressed by the engaging lecture. There were many insights that I could apply to marketing, so I bought the lecture to listen to it again. The delivery is good and the key theories and examples are explained so well that it is easy to understand!! I will recommend it to others as well!

    • plusclov
      Instructor

      Thank you, Jihee823, for your precious first review! I hope the content was helpful. Thank you!!🥰

  • madimadi님의 프로필 이미지
    madimadi

    Reviews 1

    Average Rating 2.0

    2

    100% enrolled

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