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Conversion Tracking & Analytics Mastery - 2026

The Conversion Tracking & Analytics Mastery program is a practical, execution-focused course bundle designed to help marketers and businesses accurately track conversions and turn data into actionable insights. This program focuses on building a reliable measurement foundation so every marketing decision is backed by clean, trustworthy data. By combining Google Tag Manager, Google Analytics 4, and Google Ads, the course teaches how to track leads, purchases, and key user actions across websites and campaigns. You’ll learn how to implement flexible tracking setups, connect ad platforms with analytics, and understand the full customer journey from click to conversion. Rather than relying on platform-reported numbers alone, the program emphasizes first-party data, event tracking, and funnel analysis. With GA4 and GTM, you’ll identify where users convert, where they drop off, and how marketing efforts truly contribute to business outcomes. Google Ads is used to validate tracking accuracy and optimize campaigns based on real conversion data. Courses Included: Google Ads Google Tag Manager Google Analytics 4 Ideal for performance marketers, analysts, agencies, and business owners, this program equips you with the skills to measure what matters, eliminate guesswork, and scale marketing with confidence.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • Tanmoy Das
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
Google Tag Manager
Google Tag Manager
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
Google Tag Manager
Google Tag Manager

What you will gain after the course

  • Understand the importance of accurate conversion tracking in digital marketing

  • Identify key conversions and events that matter to business goals

  • Set up Google Analytics 4 for reliable performance measurement

  • Configure events and conversions aligned with user actions

  • Implement flexible tracking using Google Tag Manager

  • Track form submissions, purchases, and key interactions accurately

  • Validate tracking accuracy across platforms and devices

  • Connect Google Ads with Google Analytics 4 for conversion analysis

  • Attribute conversions correctly across paid and organic channels

  • Analyze user behavior and funnels from click to conversion

  • Identify drop-off points affecting conversion rates

  • Optimize Google Ads campaigns using real conversion data

  • Improve ROAS and CPA by eliminating untracked or low-quality traffic

  • Build clean, scalable tracking setups without heavy developer dependency

  • Interpret analytics reports to drive optimization decisions

  • Create performance dashboards and reports for stakeholders

  • Ensure compliance and best practices in data collection

  • Adapt tracking strategies to platform and privacy changes

  • Reduce reliance on guesswork and platform-only metrics

  • Build a long-term, data-driven measurement framework for marketing success

Course Highlights

  • End-to-end conversion tracking framework

  • Integrated learning of Google Tag Manager, GA4, and Google Ads

  • Focus on tracking real business actions, not vanity events

  • No-code tracking setups suitable for non-technical users

  • Accurate measurement from ad click to final conversion

  • Google Analytics 4 configuration for meaningful insights

  • Event and conversion tracking best practices

  • Validation and debugging of tracking implementations

  • Attribution understanding across paid and organic channels

  • Funnel analysis to identify drop-offs and optimization points

  • Linking Google Ads data with GA4 for performance analysis

  • ROAS, CPA, and conversion-focused optimization frameworks

  • First-party data and privacy-aware tracking approaches

  • Scalable tracking setups for growing websites

  • Reporting frameworks for clients and stakeholders

  • Reduction of guesswork in marketing decisions

  • Practical workflows used by agencies and professionals

  • Beginner-friendly explanations with professional depth

  • Applicable across lead generation, e-commerce, and service businesses

  • Built on evergreen measurement principles that remain relevant

Recommended For

Marketers who run Google Ads and need accurate conversion data to optimize ROI and scaling decisions.

Professionals responsible for setting up, fixing, and reporting conversion tracking for clients.

Founders and managers who want reliable analytics to make confident, data-driven marketing decisions.


After Taking This Course

  • Set up accurate conversion tracking for leads, sales, and key user actions

  • Implement Google Tag Manager confidently without writing code

  • Configure Google Analytics 4 for reliable data collection

  • Track complete user journeys from click to conversion

  • Validate and debug tracking issues across websites and campaigns

  • Connect Google Ads with GA4 for conversion-based optimization

  • Measure true ROI instead of relying on platform-only metrics

  • Identify which traffic sources and campaigns drive real results

  • Analyze funnels to find drop-off points and conversion leaks

  • Improve ad performance using clean, reliable conversion data

  • Reduce wasted ad spend caused by poor or broken tracking

  • Create meaningful events aligned with business goals

  • Understand attribution basics and multi-touch journeys

  • Build scalable tracking setups that grow with the business

  • Generate clear, actionable performance reports

  • Make confident, data-driven marketing decisions

  • Audit and fix existing analytics and tracking setups

  • Align marketing metrics with real business outcomes

  • Adapt tracking strategies to privacy and platform changes

  • Build a long-term, dependable analytics foundation for any digital business

What Makes This Course Unique

  • Built entirely around accurate measurement, not assumptions

  • Treats tracking as a core business system, not a technical afterthought

  • Integrates GTM, GA4, and Google Ads into one cohesive framework

  • Focuses on real conversions and revenue, not vanity events

  • Uses a no-code, beginner-friendly tracking approach

  • Teaches how to validate and debug tracking, not just set it up

  • Helps uncover hidden data gaps that distort performance insights

  • Emphasizes first-party data and privacy-aware measurement

  • Goes beyond platform dashboards to show the true performance picture

  • Designed for professionals managing real budgets and accountability

  • Works across lead generation, e-commerce, and service models

  • Encourages data-driven decision making over intuition

  • Reduces dependency on developers and agencies

  • Stays relevant despite tracking, privacy, and platform changes

  • Focuses on repeatable, scalable tracking systems

  • Connects marketing activity directly to business outcomes

  • Balances technical accuracy with business clarity

  • Practical, execution-first learning with minimal theory

  • Useful for both solo marketers and teams

  • Builds a long-term analytics foundation that supports growth

This template is based on the course titled “How Does a Delivery App Find Nearby Restaurants?”

Recommended for
these people

Who is this course right for?

  • Performance marketers responsible for measuring campaign results

  • Digital marketers running Google Ads or paid campaigns

  • Marketing analysts focused on data accuracy and insights

  • Freelancers offering tracking and analytics setup services

  • Agencies managing conversion tracking for multiple clients

  • Business owners who want reliable data for decision-making

  • Growth marketers optimizing funnels and conversion rates

  • E-commerce marketers tracking sales and revenue performance

  • Consultants helping businesses improve marketing ROI

  • Professionals looking to specialize in analytics and tracking roles

Need to know before starting?

  • Basic computer and internet usage skills

  • Familiarity with websites, landing pages, and online forms

  • Access to a laptop or desktop computer with a stable internet connection

  • Basic understanding of digital marketing or online advertising concepts

  • Ability to create and manage Google accounts (Analytics, Ads, Tag Manager)

  • Willingness to work with data, reports, and performance metrics

  • Interest in understanding user behavior and conversions

  • Openness to technical concepts related to tracking (no coding required)

  • Time commitment to practice tracking setups alongside lessons

  • No prior advanced analytics or tagging experience required (beginner-friendly)

Hello
This is

214

Learners

3

Reviews

5.0

Rating

28

Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

All

194 lectures ∙ (14hr 17min)

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