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Corporate Digital Marketing Upskilling Program - 2026

The Corporate Digital Marketing Upskilling Program is a structured, hands-on training bundle designed to equip corporate marketing teams with the essential skills needed to plan, execute, and measure digital marketing initiatives effectively. This program focuses on building practical expertise across SEO, paid advertising, and analytics, ensuring teams can drive measurable business outcomes rather than just activity.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • Tanmoy Das
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
facebook-ads
facebook-ads
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
SEO
SEO
Facebook Ads
Facebook Ads
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
facebook-ads
facebook-ads
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
SEO
SEO
Facebook Ads
Facebook Ads

What you will gain after the course

  • Understand the role of digital marketing in achieving overall business and revenue goals

  • Apply SEO strategies to improve organic visibility and long-term website traffic

  • Perform keyword research aligned with customer intent and business objectives

  • Optimize website content and pages for search engines and user experience

  • Plan and execute Google Ads campaigns for lead generation and sales growth

  • Structure Facebook and Instagram ad campaigns for awareness, engagement, and conversions

  • Select the right digital channels based on campaign goals and target audiences

  • Manage advertising budgets efficiently to maximize return on investment

  • Analyze campaign performance across paid and organic channels

  • Track website traffic, user behavior, and conversions using Google Analytics 4

  • Interpret key performance metrics such as CPL, CAC, ROAS, and conversion rate

  • Connect marketing activities to measurable business outcomes

  • Identify underperforming campaigns and optimize them using data insights

  • Create clear and actionable performance reports for stakeholders and leadership

  • Align digital marketing execution with brand guidelines and compliance requirements

  • Improve collaboration between internal teams and external agencies

  • Reduce dependency on agencies by building in-house digital expertise

  • Apply best practices for continuous testing and optimization

  • Adapt digital strategies to changing platforms, algorithms, and market conditions

  • Build a scalable and sustainable digital marketing framework within the organization

Corporate Digital Marketing Upskilling Program - 2026

Participants will gain a solid understanding of search engine optimization to improve organic visibility and long-term traffic growth, alongside Google Ads and Facebook Ads to generate immediate demand and leads. The program emphasizes selecting the right channels, managing budgets responsibly, and aligning campaigns with business objectives.

To close the loop between execution and results, the course also covers Google Analytics 4, enabling teams to track performance, understand customer behavior, and evaluate ROI accurately. This ensures decision-making is guided by data, not assumptions.

Course Includes:

  1. SEO

  2. Google Ads

  3. Facebook Ads

  4. Google Analytics 4

Ideal for marketing professionals, managers, and cross-functional teams, this program helps organizations build internal capability, reduce dependency on external agencies, and create a consistent, performance-oriented digital marketing culture.

Course Highlights

  • Structured digital marketing upskilling for corporate teams

  • Balanced coverage of SEO, paid advertising, and analytics

  • Practical frameworks aligned with real business objectives

  • Google Ads strategies focused on lead generation and revenue

  • Facebook and Instagram ads for awareness and conversions

  • SEO methods for sustainable, long-term traffic growth

  • Google Analytics 4 for performance tracking and insights

  • Data-driven decision making using measurable KPIs

  • Channel selection based on business goals and budgets

  • Budget management and ROI-focused campaign planning

  • Clear reporting frameworks for leadership and stakeholders

  • Skills to evaluate and manage external agencies effectively

  • Reduced dependency on outsourced marketing services

  • Cross-team alignment between marketing, sales, and leadership

  • Practical use cases relevant to corporate environments

  • Beginner-friendly learning with professional-level depth

  • Adaptable strategies across industries and business models

  • Focus on scalable and repeatable marketing processes

  • Evergreen principles that remain relevant over time

  • Designed to build long-term in-house digital marketing capability

Recommended For

1️⃣

Teams looking to strengthen hands-on digital marketing capabilities and deliver measurable business results.

2️⃣

Professionals responsible for planning campaigns, managing budgets, and reporting performance to leadership.

3️⃣

Companies aiming to build internal expertise instead of relying heavily on external marketing agencies.


After Taking This Course

  • Understand how digital marketing supports overall business and revenue objectives

  • Apply SEO strategies to improve long-term organic visibility and website traffic

  • Conduct keyword research aligned with customer intent and business goals

  • Optimize website pages for search engines and user experience

  • Plan and execute Google Ads campaigns for lead generation and sales

  • Design Facebook and Instagram ad campaigns for awareness, engagement, and conversions

  • Select the right marketing channels based on campaign objectives and target audiences

  • Manage advertising budgets effectively to maximize return on investment

  • Track website traffic, user behavior, and conversions using Google Analytics 4

  • Interpret key digital marketing metrics such as CPL, CAC, ROAS, and conversion rate

  • Connect marketing activities to measurable business outcomes

  • Analyze campaign performance across paid and organic channels

  • Identify underperforming campaigns and apply optimization strategies

  • Create clear, data-driven reports for management and stakeholders

  • Align digital marketing efforts with brand guidelines and compliance standards

  • Improve collaboration between internal teams and external agencies

  • Evaluate agency performance using data and KPIs

  • Reduce dependency on agencies by building in-house execution capability

  • Adapt digital marketing strategies to platform, algorithm, and market changes

  • Build a scalable, sustainable digital marketing framework for long-term organizational growth

What You’ll Learn

  • Strategic digital marketing planning aligned with business goals

  • SEO keyword research and organic growth optimization skills

  • On-page SEO and content optimization techniques

  • Google Ads campaign creation and management

  • Facebook and Instagram advertising execution

  • Audience targeting and segmentation across platforms

  • Budget planning and spend optimization skills

  • ROI and performance-driven decision making

  • Google Analytics 4 setup and reporting skills

  • Data interpretation and insight generation

  • Conversion and funnel analysis skills

  • Cross-channel performance evaluation

  • Campaign optimization and testing skills

  • Stakeholder reporting and presentation skills

  • Agency evaluation and performance assessment

  • Cross-functional collaboration and communication

  • Problem-solving using marketing data

  • Adaptation to changing digital platforms

  • Process building for scalable marketing execution

  • Long-term digital marketing capability development

What Makes This Course Unique

  • Designed specifically for corporate and in-house marketing teams

  • Focuses on business outcomes, not just platform features

  • Combines SEO, paid ads, and analytics into one structured program

  • Emphasizes ROI, accountability, and performance measurement

  • Aligns digital marketing execution with organizational goals

  • Suitable for mixed-skill teams with varied experience levels

  • Bridges the gap between strategy and hands-on execution

  • Helps organizations reduce dependency on external agencies

  • Teaches how to evaluate agency performance using data

  • Uses real-world corporate use cases and scenarios

  • Builds long-term, in-house digital marketing capability

  • Focuses on scalable and repeatable marketing processes

  • Beginner-friendly without oversimplifying critical concepts

  • Applicable across industries and business models

  • Encourages data-driven decision making at every level

  • Integrates performance reporting for leadership visibility

  • Supports cross-team alignment between marketing and sales

  • Emphasizes sustainable growth over short-term tactics

  • Stays relevant despite platform and algorithm changes

  • Designed for professional upskilling, not hobby learning

💡When you complete this course

This course provides a certification of completion in a format suitable for resumes and portfolios.

By completing the course, you can receive this, which can serve as official proof of your learning accomplishments.

💡Learn Smart with Language Options for Audio and Subtitles

You can switch both audio and subtitles according to your learning style. Select your preferred language.

Recommended for
these people

Who is this course right for?

  • Corporate marketing professionals looking to strengthen hands-on digital marketing skills

  • Marketing managers responsible for planning, execution, and performance reporting

  • In-house marketing teams aiming to reduce dependency on external agencies

  • Business leaders who want a clearer understanding of digital marketing ROI

  • Brand and communications teams involved in online campaigns and promotions

  • Sales and growth teams seeking better alignment with digital lead generation efforts

  • Professionals transitioning into digital or performance-oriented marketing roles

  • Organizations investing in structured upskilling for their marketing workforce

  • Cross-functional teams involved in customer acquisition and retention initiatives

  • Companies seeking a standardized, data-driven approach to digital marketing execution

Need to know before starting?

  • Basic computer and internet usage skills

  • Familiarity with using websites, search engines, and social media platforms

  • Access to a laptop or desktop computer with a stable internet connection

  • Basic understanding of business, marketing, or sales concepts

  • Willingness to learn and apply digital tools and data-driven practices

  • Ability to create and manage accounts on platforms such as Google and Meta (recommended)

  • Openness to working with performance metrics and reports

  • Time commitment to complete lessons and practical exercises

  • Interest in improving marketing effectiveness and ROI

  • No prior advanced digital marketing experience required (beginner-friendly)

Hello
This is

214

Learners

3

Reviews

5.0

Rating

28

Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

All

365 lectures ∙ (25hr 50min)

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