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Performance Marketing + Tracking Mastery - 2026

Performance Marketing + Tracking Mastery – 2026 is an advanced, execution-focused program designed for marketers, business owners, and professionals who want to run profitable ad campaigns backed by accurate data and reliable tracking. This bundle brings together Google Ads, Facebook Ads, Google Analytics 4, and Google Tag Manager to create a complete performance marketing and measurement system. The course goes beyond just launching ads. You’ll learn how to structure campaigns for conversions, control budgets, and optimize performance across platforms while ensuring every click, lead, and sale is tracked correctly. With Google Tag Manager and GA4, the program emphasizes clean, scalable tracking setups that connect marketing activity to real business outcomes. Rather than relying on assumptions or platform-reported metrics alone, you’ll gain the ability to analyze user behavior, attribution, and funnel performance across channels. This allows you to identify what’s working, eliminate wasted spend, and scale campaigns with confidence. Courses Included: Google Ads Facebook Ads Google Analytics 4 Google Tag Manager Ideal for performance marketers, freelancers, agencies, and growth-focused businesses, this program equips you with the skills to combine paid advertising and analytics into a data-driven, repeatable performance marketing engine built for 2026 and beyond.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • Tanmoy Das
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
Facebook Ads
Facebook Ads
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
Facebook Ads
Facebook Ads

What you will gain after the course

  • Understand the complete performance marketing ecosystem across Google and Meta platforms

  • Plan and structure Google Ads campaigns focused on conversions and revenue

  • Design Facebook and Instagram ad campaigns for acquisition, retargeting, and scaling

  • Select the right campaign objectives based on business goals

  • Build full-funnel paid marketing strategies across search and social

  • Manage advertising budgets to maximize return on ad spend

  • Identify and eliminate wasted ad spend through performance analysis

  • Set up accurate conversion tracking using Google Tag Manager

  • Track leads, purchases, and key user actions reliably

  • Implement Google Analytics 4 to measure user behavior and funnel performance

  • Analyze cross-channel traffic and conversion paths

  • Apply attribution concepts to understand multi-touch journeys

  • Optimize campaigns using real data instead of platform-only metrics

  • Improve ad creatives, targeting, and bidding strategies based on insights

  • Build retargeting strategies to recover lost conversions

  • Monitor key performance metrics such as ROAS, CPA, and conversion rate

  • Create clear performance reports for stakeholders or clients

  • Align paid media performance with real business outcomes

  • Adapt performance strategies to platform changes and updates

  • Build a scalable, data-driven performance marketing and tracking system

Course Highlights

  • Complete performance marketing system covering ads and tracking

  • Integrated learning of Google Ads, Facebook Ads, GA4, and GTM

  • Conversion-focused campaign structures for real business results

  • Accurate end-to-end tracking from click to conversion

  • Google Tag Manager setups without complex coding

  • Google Analytics 4 for full-funnel performance analysis

  • ROAS, CPA, and ROI–driven optimization frameworks

  • Cross-platform attribution and performance comparison

  • Budget planning and spend control strategies

  • Identification and elimination of wasted ad spend

  • Retargeting strategies based on real user behavior

  • Data-driven decision making instead of platform-only metrics

  • Scalable tracking setups for growing businesses

  • Practical workflows used by marketers and agencies

  • Clear reporting frameworks for clients and stakeholders

  • Alignment of ads performance with business outcomes

  • Beginner-friendly explanations with advanced depth

  • Skills applicable to e-commerce, lead gen, and service businesses

  • Evergreen principles that adapt to platform and policy changes

  • Designed for independent execution without agency dependency

Recommended For

Marketers responsible for running and optimizing Google Ads and Facebook Ads with a strong focus on ROI and tracking accuracy.

Professionals who need reliable tracking and reporting to prove results and scale paid campaigns for clients.

  1. Founders and managers who want full visibility into marketing performance and the confidence to scale advertising spend based on real data.


After Taking This Course

  1. Plan and run conversion-focused Google Ads and Facebook Ads campaigns confidently

  2. Set up accurate end-to-end conversion tracking using Google Tag Manager

  3. Measure real business results using Google Analytics 4 instead of relying on ad platform metrics alone

  4. Track leads, purchases, and key user actions reliably across websites and campaigns

  5. Analyze full-funnel performance from first click to final conversion

  6. Identify wasted ad spend and optimize campaigns to improve ROI

  7. Make data-driven decisions using ROAS, CPA, and conversion insights

  8. Optimize targeting, creatives, and budgets based on performance data

  9. Create clear performance reports for clients, teams, or stakeholders

  10. Scale paid marketing campaigns with confidence using reliable tracking and analytics

What Makes This Course Unique

  • Treats performance marketing and tracking as one system, not separate skills

  • Focuses on real business outcomes instead of vanity metrics

  • Teaches end-to-end tracking from ad click to final conversion

  • Uses Google Tag Manager + GA4 as the foundation for accurate measurement

  • Eliminates guesswork by validating ads with independent analytics data

  • Designed for decision-making confidence, not just campaign setup

  • Goes beyond platform dashboards to reveal the true performance picture

  • Helps identify and fix hidden tracking gaps that waste ad spend

  • Emphasizes ROAS, CPA, and ROI, not impressions or clicks

  • Works across lead generation, e-commerce, and service businesses

  • Beginner-friendly while still powerful for advanced marketers

  • Avoids hacks and focuses on repeatable, scalable systems

  • Teaches attribution thinking, not single-click assumptions

  • Reduces dependency on agencies and external tracking setups

  • Built for professionals managing real budgets and accountability

  • Stays relevant despite privacy changes and platform updates

  • Aligns marketing data with business and revenue decisions

  • Encourages structured testing and optimization, not random changes

  • Practical, execution-first approach with minimal theory

  • Designed to help marketers scale confidently using trusted data, not hope

This template is based on the course titled “How Does a Delivery App Find Nearby Restaurants?”

Recommended for
these people

Who is this course right for?

  • Performance marketers responsible for managing paid advertising budgets

  • Digital marketers running Google Ads or Facebook Ads campaigns

  • Freelancers offering paid ads and conversion tracking services

  • Agencies managing performance marketing for multiple clients

  • Business owners focused on ROI-driven customer acquisition

  • Growth marketers working on acquisition and scaling strategies

  • E-commerce marketers aiming to improve ROAS and tracking accuracy

  • Marketing analysts interested in paid media attribution and measurement

  • Consultants helping businesses optimize marketing spend

  • Professionals seeking advanced, data-driven advertising skills

Need to know before starting?

  • Basic computer and internet usage skills

  • Familiarity with websites and online forms

  • Access to a laptop or desktop computer with a stable internet connection

  • Basic understanding of digital marketing concepts

  • Willingness to work with data, reports, and performance metrics

  • Ability to create and manage Google and Meta accounts (recommended)

  • Openness to testing, optimizing, and refining campaigns

  • Time commitment to practice concepts alongside video lessons

  • Interest in ROI-focused advertising and performance measurement

  • No prior advanced tracking or analytics experience required

Hello
This is

212

Learners

3

Reviews

5.0

Rating

28

Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

All

226 lectures ∙ (18hr 20min)

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