Hi Guys. Welcome to my Ultimate Google Tag Manager Course: Beginner to Advanced! In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.
7 learners are taking this course
Understand what Google Tag Manager (GTM) is and why it is essential for tracking, analytics, and marketing implementation.
Learn the complete GTM interface, including workspace, tags, triggers, variables, versions, and environments.
Set up GTM on any website (WordPress, Shopify, Wix, custom sites) using step-by-step implementation.
Install essential marketing pixels, including Google Analytics 4, Google Ads, Meta Pixel, LinkedIn Insight Tag, and more.
Master event tracking for clicks, button interactions, form submissions, link tracking, and scroll depth.
Track outbound link clicks to measure user movement from your website to external pages.
Set up custom triggers using rules, conditions, regex, and advanced trigger configurations.
Understand and use variables — built-in variables, data layer variables, first-party cookie variables, and custom JavaScript variables.
Learn how the Data Layer works and how to push custom events, ecommerce data, and dynamic values into GTM.
Implement GA4 events (purchase, add_to_cart, sign_up, view_item, etc.) and send them to Google Analytics properly.
Set up enhanced ecommerce tracking, including product impressions, product clicks, cart actions, and transactions.
Configure conversion tracking for Google Ads, Facebook Ads, LinkedIn Ads, and other platforms using GTM tags.
Track form submissions, including AJAX forms, multi-step forms, and forms without thank-you pages.
Use preview & debug mode to test tags, validate triggers, and troubleshoot errors before publishing.
Publish container versions safely, manage multiple environments, and follow best practices for version control.
Learn server-side tagging basics, understanding how server containers work and when to use them.
Set up consent mode and configure tags to work with GDPR, cookie consent banners, and privacy requirements.
Implement custom HTML tags and work with advanced script implementations.
Fix common tracking issues, including duplicate events, incorrect triggers, firing failures, and misconfigured tags.
Build a complete tracking plan, test it, and deploy it across real-world scenarios for business, ecommerce, and client projects.
Professionals Who Need To Use Google Tag Manager For Their Clients.
Business Owners Who Are Tracking Their Marketing Efforts.
Anyone Who Wants To Learn About Google Tag Manager.
Who is this course right for?
Digital marketers who want to track campaigns accurately and understand user behavior across websites.
Google Analytics users who want to move beyond basic tracking and set up advanced events and conversions.
PPC specialists who need reliable conversion tracking for Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
SEO professionals who want deeper insights into user interactions like scrolls, clicks, outbound links, and form submissions.
Business owners and entrepreneurs wanting complete visibility into what users do on their website.
Web developers and designers who want to implement scripts, pixels, and tracking without hardcoding everything.
E-commerce store owners using Shopify, WooCommerce, or custom websites who need enhanced ecommerce tracking.
Freelancers and agency professionals who want to offer GTM setup, analytics tracking, and data layer implementation as a high-paying service.
Marketing students and beginners looking to gain a valuable technical skill that dramatically boosts employability.
Anyone frustrated with incorrect tracking, missing conversions, or relying too heavily on developers for analytics setups.
Need to know before starting?
No prior experience with Google Tag Manager is required — the course starts from the basics.
Basic computer skills, such as browsing websites, using spreadsheets, and handling files.
A laptop or desktop computer with a stable internet connection to follow the practical lessons.
A website or landing page access (optional, but useful for hands-on practice).
A Google account to set up Google Tag Manager and Google Analytics.
Basic understanding of digital marketing or analytics (helpful but not mandatory).
Willingness to test, experiment, and troubleshoot, as GTM requires practical implementation.
Optional: Access to Google Analytics 4 if you want to practice GA4 event and conversion tracking.
Optional: Access to advertising platforms like Google Ads, Facebook Ads, or LinkedIn Ads for conversion setup.
A learning mindset, since GTM can be technical, but the course explains everything step-by-step.
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Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.
As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.
Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.
Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.
교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.
그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.
복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.
All
39 lectures ∙ (2hr 31min)
Limited time deal ends in 1 days
$14.30
69%
$47.30
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