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B2B Lead Generation & Demand Gen Mastery - 2026

B2B Lead Generation & Demand Gen Mastery is a practical, performance-focused program designed to help professionals and businesses generate high-intent B2B leads and build a predictable demand pipeline. This bundle brings together LinkedIn Ads, Google Ads, Google Tag Manager, and Google Analytics 4 to create a complete system for acquisition, tracking, and optimization.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • Tanmoy Das
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
linkedin
linkedin
실습 중심
실습 중심
자격증
자격증
시험
시험
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Ads
Google Ads
Google Analytics
Google Analytics
linkedin
linkedin

What you will gain after the course

  • Understand the complete B2B demand generation lifecycle from awareness to qualified leads

  • Identify high-intent B2B audiences and decision-makers across different industries

  • Use LinkedIn Ads to target professionals based on job roles, seniority, company size, and intent

  • Plan and execute Google Ads campaigns focused on B2B search and lead capture

  • Align Google Ads and LinkedIn Ads strategies for full-funnel B2B acquisition

  • Design lead generation funnels optimized for longer B2B buying cycles

  • Set up accurate conversion tracking using Google Tag Manager

  • Track form submissions, calls, and key lead actions reliably

  • Measure lead quality and intent using Google Analytics 4

  • Analyze user behavior across landing pages and lead funnels

  • Attribute leads correctly across multiple touchpoints and channels

  • Optimize campaigns based on CPL, lead quality, and pipeline contribution

  • Reduce wasted ad spend by identifying low-quality traffic and drop-offs

  • Build retargeting strategies to nurture undecided B2B prospects

  • Create structured testing frameworks for ads, audiences, and messaging

  • Interpret B2B performance metrics such as MQLs, SQLs, and conversion rates

  • Create clear, data-driven reports for sales teams and leadership

  • Align marketing efforts with sales goals and pipeline outcomes

  • Adapt demand generation strategies to different B2B business models

  • Build a scalable, predictable B2B lead generation system driven by data and performance insights

B2B Lead Generation & Demand Gen Mastery - 2026

The program focuses on understanding B2B buyer intent, targeting decision-makers, and using the right platforms for each stage of the funnel. You’ll learn how to attract demand through search, nurture interest through LinkedIn, and convert prospects using structured campaigns and retargeting.

Accurate tracking is a core part of the program. With Google Tag Manager and GA4, you’ll implement clean, reliable conversion tracking, measure lead quality, and connect marketing activity to real business outcomes.

Courses Included:

  1. LinkedIn Ads

  2. Google Ads

  3. Google Tag Manager

  4. Google Analytics 4

Ideal for B2B marketers, SaaS teams, consultants, and agencies, this course helps you move beyond vanity metrics and build scalable, data-driven demand generation systems that support long-term growth.

Course Highlights

  • End-to-end B2B demand generation framework

  • Focus on high-quality leads, not just traffic volume

  • LinkedIn Ads strategies for targeting decision-makers

  • Google Ads techniques for high-intent B2B search traffic

  • Full-funnel B2B acquisition approach (awareness to lead)

  • Campaign structures optimized for long B2B sales cycles

  • Accurate conversion tracking using Google Tag Manager

  • Reliable lead measurement with Google Analytics 4

  • Lead quality analysis beyond basic form submissions

  • Budget planning and cost-per-lead optimization

  • Multi-channel attribution for B2B campaigns

  • Retargeting strategies to nurture undecided prospects

  • Testing frameworks for ads, audiences, and messaging

  • Alignment of marketing metrics with sales pipeline outcomes

  • Data-driven optimization to reduce wasted spend

  • Reporting frameworks for sales and leadership teams

  • Practical use cases for SaaS, services, and B2B products

  • Beginner-friendly explanations with professional depth

  • Scalable strategies applicable to startups and enterprises

  • Focus on predictable, repeatable B2B lead generation systems

Recommended For

1️⃣

Marketers responsible for generating qualified leads and building a consistent sales pipeline.

2️⃣

Entrepreneurs selling B2B products or services who want predictable, high-intent lead generation systems.

3️⃣

Professionals running LinkedIn and Google Ads for B2B clients and accountable for lead quality and ROI.


After Taking This Course

  • Understand the complete B2B demand generation lifecycle from awareness to qualified leads

  • Identify and target high-intent B2B audiences and decision-makers

  • Use LinkedIn Ads to reach professionals based on job roles, seniority, and company attributes

  • Run Google Ads campaigns focused on B2B search intent and lead capture

  • Design full-funnel B2B lead generation strategies across multiple channels

  • Build landing page and lead funnel structures suited for long B2B buying cycles

  • Set up accurate conversion tracking using Google Tag Manager

  • Track form submissions, calls, and key lead actions reliably

  • Measure lead quality and intent using Google Analytics 4

  • Analyze user behavior across B2B landing pages and funnels

  • Apply attribution concepts to understand multi-touch B2B journeys

  • Optimize campaigns based on cost per lead and lead quality

  • Reduce wasted ad spend by identifying low-quality traffic sources

  • Create retargeting strategies to nurture undecided B2B prospects

  • Test and refine ad messaging for different buyer personas

  • Align marketing metrics with sales and pipeline outcomes

  • Create clear performance reports for sales teams and leadership

  • Adapt demand generation strategies to different B2B business models

  • Make data-driven decisions to scale successful B2B campaigns

  • Build a predictable, scalable B2B lead generation system focused on long-term growth

What You’ll Learn

  • B2B audience research and buyer persona development

  • LinkedIn Ads campaign creation and optimization

  • Google Ads setup for B2B lead generation

  • Search intent analysis for B2B keywords

  • Full-funnel demand generation strategy design

  • Lead funnel and landing page optimization skills

  • Conversion tracking implementation using Google Tag Manager

  • Google Analytics 4 reporting and analysis skills

  • Lead quality evaluation and intent analysis

  • Attribution and multi-touch journey analysis

  • Cost-per-lead and budget optimization techniques

  • Retargeting strategy execution for B2B prospects

  • Ad messaging and positioning for professional audiences

  • Testing and experimentation frameworks for B2B ads

  • Performance reporting for sales and leadership teams

  • Cross-channel campaign coordination skills

  • Problem-solving for low-quality leads

  • Data-driven decision making in B2B marketing

  • Scaling strategies for predictable lead flow

  • Building repeatable B2B demand generation systems

What Makes This Course Unique

  1. Built specifically for B2B lead generation, not generic digital marketing

  2. Focuses on lead quality and intent, not vanity metrics like clicks or impressions

  3. Combines LinkedIn Ads + Google Ads for a complete B2B funnel

  4. Designed for long and complex B2B buying cycles

  5. Emphasizes alignment between marketing and sales outcomes

  6. Uses Google Tag Manager for clean, scalable tracking setups

  7. Leverages Google Analytics 4 to measure real pipeline impact

  8. Teaches multi-touch attribution, not single-click thinking

  9. Practical frameworks used by SaaS and B2B service companies

  10. Avoids consumer-style tactics that don’t work in B2B

  11. Focuses on decision-makers and enterprise audiences

  12. Teaches demand generation, not just lead collection

  13. Helps reduce wasted spend from low-quality B2B traffic

  14. Balances strategy with hands-on execution

  15. Suitable for both startups and established B2B organizations

  16. Built for scalable, predictable lead pipelines

  17. Encourages data-backed decisions instead of assumptions

  18. Helps teams move beyond form fills to real business impact

  19. Designed for professionals managing real budgets and KPIs

  20. Focuses on repeatable systems, not one-off campaign hacks


💡When you complete this course

This course provides a certification of completion in a format suitable for resumes and portfolios.

By completing the course, you can receive this, which can serve as official proof of your learning accomplishments.

💡Learn Smart with Language Options for Audio and Subtitles

You can switch both audio and subtitles according to your learning style. Select your preferred language.

Recommended for
these people

Who is this course right for?

  • B2B marketing professionals responsible for lead generation and pipeline growth

  • SaaS marketers focused on acquiring high-quality inbound leads

  • Business owners selling B2B products or services

  • Consultants and agencies managing B2B marketing campaigns for clients

  • Sales and growth teams looking to improve lead quality and conversion rates

  • Marketing managers aligning demand generation with sales outcomes

  • Startup teams building their first scalable B2B acquisition system

  • Professionals handling LinkedIn Ads or Google Ads for B2B businesses

  • Revenue and growth operations teams focused on measurable results

  • Anyone aiming to build a predictable, data-driven B2B lead generation engine

Need to know before starting?

  • Basic computer and internet usage skills

  • Familiarity with websites and online forms

  • Access to a laptop or desktop computer with a stable internet connection

  • Basic understanding of how B2B businesses sell products or services

  • Willingness to work with data, reports, and performance metrics

  • Ability to create and manage accounts on Google and LinkedIn platforms (recommended)

  • Openness to testing, optimizing, and refining campaigns

  • Time commitment to implement lessons alongside video content

  • Interest in generating qualified leads rather than just traffic

  • No prior advanced advertising or analytics experience required (beginner-friendly)

Hello
This is

214

Learners

3

Reviews

5.0

Rating

28

Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

All

233 lectures ∙ (16hr 48min)

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