강의

멘토링

커뮤니티

NEW
Data Science

/

Data Analysis

Customer Experience & Journey Optimization Program - 2026

The Customer Experience & Journey Optimization Program is a practical, insight-driven course bundle designed to help professionals and businesses understand how customers interact with their brand and optimize every step of the customer journey. This program focuses on improving experience, engagement, and conversions by using real customer data—not assumptions. By combining Google Analytics 4, Google Tag Manager, and Social Media Marketing, the course provides a complete system to track, analyze, and improve customer journeys across websites and social platforms. You’ll learn how users discover your brand, interact with content, drop off, or convert—and how to optimize those moments for better outcomes. The program emphasizes journey mapping, behavior analysis, and experience optimization. With GA4 and GTM, you’ll track meaningful interactions and events, while social media marketing helps you understand engagement, content touchpoints, and audience behavior earlier in the journey. Courses Included: Google Analytics 4 Google Tag Manager Social Media Marketing Ideal for marketers, CX professionals, product teams, and business owners, this course helps you move from channel-based marketing to customer-centric decision making, enabling you to design smoother journeys, reduce friction, and create experiences that drive long-term loyalty and growth.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • Tanmoy Das
실습 중심
실습 중심
시험
시험
자격증
자격증
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
Facebook Ads
Facebook Ads
Google Tag Manager
Google Tag Manager
실습 중심
실습 중심
시험
시험
자격증
자격증
디지털 마케팅
디지털 마케팅
GA4
GA4
Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
Facebook Ads
Facebook Ads
Google Tag Manager
Google Tag Manager

What you will gain after the course

  • Understand the complete customer journey across digital touchpoints

  • Identify key moments that influence customer experience and decisions

  • Track meaningful user interactions using Google Analytics 4

  • Analyze customer behavior patterns across pages, content, and channels

  • Measure engagement, drop-offs, and conversion points accurately

  • Set up event and interaction tracking using Google Tag Manager

  • Capture data without relying on developers for every tracking change

  • Interpret GA4 reports to uncover customer experience gaps

  • Map customer journeys based on real behavior, not assumptions

  • Identify friction points that negatively impact user experience

  • Optimize website journeys to improve engagement and conversions

  • Use social media insights to understand early-stage customer interactions

  • Align social media content with different stages of the customer journey

  • Evaluate how social touchpoints influence downstream behavior

  • Connect engagement metrics to experience quality and outcomes

  • Make data-driven decisions to improve customer satisfaction

  • Design customer-centric optimization strategies across channels

  • Create simple experience performance reports for stakeholders

  • Improve retention and repeat engagement through journey optimization

  • Build a continuous feedback and optimization loop focused on customer experience

Course Highlights

  • Customer-centric approach to digital growth and optimization

  • Focus on understanding real customer behavior across touchpoints

  • End-to-end customer journey analysis using data

  • Google Analytics 4 for behavior, engagement, and journey insights

  • Google Tag Manager for flexible, scalable interaction tracking

  • No-code tracking implementation suitable for non-technical teams

  • Identification of friction points and drop-offs in customer journeys

  • Journey mapping based on real user data, not assumptions

  • Optimization of key moments that influence experience and decisions

  • Social media as a critical early-stage and engagement touchpoint

  • Understanding how social interactions influence downstream behavior

  • Linking engagement metrics to experience quality and outcomes

  • Data-driven experience optimization instead of guesswork

  • Practical frameworks applicable across industries and business models

  • Focus on engagement, retention, and long-term customer value

  • Clear reporting of experience and journey performance

  • Alignment of marketing, product, and CX perspectives

  • Beginner-friendly explanations with professional-level depth

  • Evergreen customer experience principles that stay relevant

  • Designed to build continuous improvement and optimization systems

Recommended For

Teams and individuals responsible for improving customer satisfaction, retention, and loyalty.

Professionals optimizing user journeys, onboarding flows, and digital experiences.

Marketers who want to move beyond channel-based tactics and design customer-centric journeys that convert and retain.


After Taking This Course

  • Map complete customer journeys across websites and social media touchpoints

  • Understand how customers discover, engage with, and interact with a brand

  • Track meaningful user interactions using Google Analytics 4

  • Implement event and behavior tracking with Google Tag Manager

  • Analyze customer behavior patterns instead of relying on assumptions

  • Identify friction points and drop-offs within customer journeys

  • Optimize key journey stages to improve experience and engagement

  • Improve conversion paths by reducing unnecessary steps

  • Connect social media engagement to downstream customer behavior

  • Evaluate how different touchpoints influence customer decisions

  • Measure experience quality using data and engagement signals

  • Create data-driven journey maps backed by real user behavior

  • Make informed decisions to improve customer satisfaction and retention

  • Align marketing and product decisions around customer needs

  • Build customer-centric optimization strategies across channels

  • Create clear journey and experience performance reports

  • Identify opportunities to improve onboarding and repeat engagement

  • Reduce guesswork by using analytics-driven insights

  • Continuously test and improve customer experiences over time

  • Design smoother, more intuitive journeys that support long-term business growth

What Makes This Course Unique

  • Built around customer journeys, not isolated marketing channels

  • Focuses on experience optimization, not just conversions

  • Uses real customer behavior data, not assumptions or opinions

  • Integrates analytics, tracking, and social touchpoints into one CX system

  • Teaches journey mapping backed by data, not theoretical diagrams

  • Emphasizes identifying and fixing friction points across touchpoints

  • Goes beyond traffic metrics to understand engagement and intent

  • Uses GA4 and GTM specifically for experience and journey insights

  • No-code tracking approach suitable for non-technical teams

  • Bridges the gap between marketing, product, and CX teams

  • Focuses on retention and long-term value, not just acquisition

  • Helps teams move from channel-based thinking to customer-centric thinking

  • Designed for real-world application across industries and business models

  • Avoids vanity metrics and focuses on meaningful experience signals

  • Encourages continuous improvement instead of one-time optimization

  • Applicable to SaaS, services, content platforms, and digital businesses

  • Helps reduce internal guesswork and subjective decision-making

  • Teaches how early-stage interactions influence later outcomes

  • Stays relevant despite platform and algorithm changes

  • Builds a repeatable customer experience optimization framework that scales with the business

This template is based on the course titled “How Does a Delivery App Find Nearby Restaurants?”

Recommended for
these people

Who is this course right for?

  • Customer experience (CX) professionals responsible for improving customer satisfaction

  • Digital marketers focused on understanding user behavior across channels

  • Product managers and product teams optimizing user journeys

  • UX and CRO professionals working on engagement and conversion improvements

  • Business owners seeking better customer retention and loyalty

  • Marketing analysts analyzing customer interactions and funnels

  • Social media managers interested in connecting engagement to customer journeys

  • Growth and lifecycle marketers improving onboarding and retention

  • Consultants helping businesses improve customer experience

  • Teams aiming to move from channel-based to customer-centric strategies

Need to know before starting?

  • Basic computer and internet usage skills

  • Familiarity with websites and social media platforms

  • Access to a laptop or desktop computer with a stable internet connection

  • Basic understanding of how customers interact with digital products or services

  • Willingness to work with data, reports, and performance metrics

  • Ability to create and manage Google accounts (for GA4 and GTM)

  • Interest in improving customer experience and engagement

  • Openness to analyzing user behavior and identifying friction points

  • Time commitment to apply concepts practically

  • No prior advanced analytics or UX experience required

Hello
This is

212

Learners

3

Reviews

5.0

Rating

28

Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

All

231 lectures ∙ (15hr 28min)

Published: 
Last updated: 

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

Limited time deal

$33.00

28%

$46.20

Tanmoy Das's other courses

Check out other courses by the instructor!

Similar courses

Explore other courses in the same field!