Beyond SNS Marketing with Data to Offline Advertising [Monthly Datalian Seminar Replay | October 2023]

Monthly Datalian Seminar

In October we cover online and offline marketing !

Datalian Seminar in October is 🔍

I recommend this to those who are having these concerns ✅

• Marketers looking for new marketing channels other than YouTube and Instagram

• For those of you wondering if outdoor advertising can also be measured for performance

• For those who want to know the difference between online marketing and offline marketing

• Anyone who saw the TV commercial for an apartment elevator and wondered, “Which company does this?”

October Seminar Timeline ⏰

#1 Lecture - That ad I saw in the elevator yesterday, it doesn't appear in the apartment next door?

✔ Speaker Kang Seol-gi

• Focus Media Korea Data Strategy Team Leader

• I am a humanities major and 1n-year digital marketer/data analyst who jumped into the ocean of data. I work as the leader of the data strategy team at Focus Media Korea.

#2 Panel Talk - Data-Driven Marketing from Growth Marketers and Outdoor Advertising Experts

✔ Panel Kang Seol-gi

• Focus Media Korea Data Strategy Team Leader

✔ Panelist Kim Min-joo

• Datalian Growth Marketer, Data Analyst

October Seminar
About the participants 📖

Expected Questions Q&A 💬

Live participation review
If you're curious 👏

What was the most impressive thing you learned during the seminar?

• I liked the glimpse into the process of trying to index offline advertising! Usually, we tend to ignore things that cannot be measured by saying that there is no data, but it was impressive that you found your own answer even with limited requirements!

• I was impressed by the content of persuading the people involved to collect data. It made me reflect on whether I have been working and communicating passively up until now.

• I was surprised that the analysis I did online was applied offline as well!! I really felt that the essence does not change. ^^

• I was impressed by the data collection method of the elevator TV advertisement and the examples of clusters by brand.

  
  

• It was impressive that the process of setting up hypotheses and collecting data to create target segments, and verifying effectiveness using actual purchasing customer data, was able to overcome the limitations of previous non-digital advertising media.

• I was impressed by the fact that offline marketing indicators were directly selected and the clear difference in effectiveness by target.

• It was great to hear both online and offline data-based marketing perspectives at the same time.

• The point of not giving up and challenging yourself to achieve a difficult goal, and the point of making good use of government support.

• I don't know anything about advertising, but it was so interesting to see things from a new perspective.

• In the process of identifying the characteristics of each apartment building to increase the effectiveness of offline outdoor advertising, I felt the time required and difficulty of the data preprocessing process.

• I found that Focus Media's targeting method was much more sophisticated than I thought.

  
  

• The overall content was new and impressive, including the process through which elevator TV advertisements were analyzed and the results derived. It was also interesting to see how information was collected through unexpected methods.

  
  

• It was impressive to create a new metric to analyze offline advertising effectiveness.

A word to Datalian!

• It was great to learn about the digital signage product that I had never heard of before! I also liked the fact that data analysts can play a role in various domains, so I wanted to hear more stories about analysts in various fields in the future.

• I was worried that I wouldn't be interested since I'm a job seeker and I can't relate to it directly, but I found it very interesting because you explained in detail how the analysis is done. The offline advertising process was also fun.

  It was fun to learn about new fields and topics that I would not have been very interested in if it weren't for the seminar.

• I, too, will become a cool data analyst like the Datarian analysts!

• Accuracy and evidence are important in decision making, so I am gradually preparing to change my job to a data-related job. Datalian's materials are very motivating and helpful. Thank you for the good materials.

• Thank you for hosting a great seminar! Today's session was very smooth and the content was very informative.

• Thank you for the lecture full of great insights!

• If I had known about the seminar earlier, I wouldn't have had this much work to do... I'll go and listen to the last seminar :)

  
  

• If there is another good seminar next time, I will participate again!

• Thank you for preparing such a informative seminar~!

• I had a lot of fun listening to today's lecture 😀