Everything About Marketing Performance Analysis (feat. GA4) [Monthly Datarian Seminar Replay | November 2023]

Monthly Datalian Seminar

In November we cover marketing performance analysis !

Datalian Seminar in November is 🔍

I recommend this to those who are having these concerns ✅

• A junior marketer who has no one to tell him that data-driven marketing is the trend

• Practitioners who are curious about how other companies are using data for marketing

• Marketers who have made sales but are not sure whether these sales were actually generated through advertising

• As the cookieless era approaches, practitioners are increasingly concerned about the difficulty of viewing the entire conversion path data.

• A data analyst who is asked by the marketing team to analyze data but has no idea how to do so

• Marketing job seekers who are curious about how to do 'data analysis', which is often seen in marketing job postings these days.

• I created my own service, but I can't tell if the marketing is going well or where the money is coming from.

November Seminar Timeline ⏰

#Part 1 Lecture - Are you only looking at the last touch in terms of advertising performance?

✔ Speaker Kim Min-joo

• Datalian Growth Marketer, Data Analyst

  
  

#2 Panel Talk - A collection of data-driven marketing cases that can broaden marketers' perspectives

✔ Panelist Kim Min-joo

• Datalian Growth Marketer, Data Analyst

• Former B2B logistics startup SwatchOn data analyst, performance marketer

• Former Co-Founder, COO of shared housing startup Napster

✔ Panel Lee Bo-min

• Datalian Content Marketer, Data Analyst

• Former Jobplanet Data Analyst

✔ Panel Yoon Seon-mi

• Datalian Data Analyst

• Former) Coupang, Hyperconnect, Kakao data analyst

November Seminar
About the participants 📖

Expected Questions Q&A 💬

Live participation review
If you're curious 👏

What was the most impressive thing you learned during the seminar ?

• I've seen things like 'allow cookies' a lot, but I didn't know exactly what it was or how it was used. Through this lecture, I learned how it's used!

• I liked the introduction of GA4 updates and the various ways to apply data marketing in practice that were discussed in the second panel talk.

• I liked the practical information you provided on establishing a campaign strategy according to the awareness-consideration-conversion funnel, as well as things to keep in mind when conducting marketing through data analysis.

• Thanks to the clear explanations and specific directions provided in the answers, I felt like I was learning and understanding about 60-70% of data analysis, even though I was almost ignorant of it. In particular, I think there was a lot of information to take away from the various answers given in the second panel talk. The cases that Datalian conducted were also very helpful for my understanding.

• I was impressed by the answers related to subjective questions during the panel discussion! Rather than blindly trusting and aggregating the data left by customers, I learned that it is necessary to filter and listen to the opinions left by customers while looking at the subjective questions together!

• I was impressed by the explanation that in order to judge performance, we need to set common goal indicators for each campaign and focus on data according to the goals.

• What impressed me the most was that you answered the Q&A based on real cases. As a job seeker, I was really curious about why what I was learning now was important, whether I was looking at it this way, and how it was used in practice.

• As someone who is just starting out in job hunting, it was great to be able to learn about what areas I should study (GA4, marketing funnel, contribution analysis model, etc.)

• The thing that impressed me the most was that I had been missing the point that in order to judge the success, we need to clearly define the purpose of this campaign, whether it is awareness or conversion!

• I have absolutely no knowledge of data analysis, so these were all terms I was hearing for the first time, but they were explained in an easy-to-understand way for me.

• It was good to learn about various practical examples (funnel analysis, etc.) of performance measurement methods, not just simple tool utilization methods. The data analyst-marketer job title felt vague, but it was also a great help as a job seeker to learn that it was a job that was needed by the company.

  
  

  
  

A word to Datalian !

• The way it was conducted was smooth, and I could feel that you prepared a lot. 😊😊 It's amazing that you prepare every month . 👍 👍 The content was also based on Q&A with the audience rather than the actual lecture, so I think it was a lecture that was a bit closer to practical work.

• Thank you for giving such a high quality lecture. It was very helpful :)

• I came across Datalian while I was looking for various information shortly after changing jobs. I hope you will continue to have great seminars!

• I was able to attend the GA4 camp and attend the seminar for free! You prepared so well and gave me so much great information, it was really helpful. (I mean it seriously!!!!) Thank you for your hard work until late at night. Thank you : )

  
  

• The seminar content was quite informative, and I was surprised that the questions derived from the answers to the questions were asked to broaden the scope of understanding. I enjoyed the lecture. Thank you for your hard work~

• I'm a beginner who just started studying data analysis and had a lot of concerns about what to do, so thank you!!

• First of all, there was a separate person who led the event, so it was smooth even though there were several panelists. The lecture was based on questions and questions people had, so I was able to relate to it and it was very helpful!

  
  

• It was a lecture that was worth my time and money 😊😊

• Thank you for always providing great content! I enjoy reading your newsletter and blog :)

• I'm really looking forward to next month's seminar! Thank you for preparing such a great lecture :)