Seth Godin's Masterclass: Strategy Lessons

There are many times when even great products and hard-earned content fail to move people's hearts. In an era where we often lose the essence of marketing while being dragged along by trends and algorithms, Seth Godin asks us: "What change do you want to make?" We invite you to a lecture that revisits the essence of marketing—moving human hearts and actions.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

There are many times when even great products and hard-earned content fail to move people's hearts. In an era where we often lose the essence of marketing while being dragged along by trends and algorithms, Seth Godin asks us: "What change do you want to make?" We invite you to a lecture that revisits the essence of marketing—moving human hearts and actions.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

Do you want to succeed in the restaurant business in China? I'm revealing all the practical know-how of 'emotional management' that I've learned from directly operating restaurants in China for 15 years. In this course, you'll learn not just simple sales techniques, but management philosophy that captures customers' hearts and practical operational strategies for building regular customers without advertising costs. Atmosphere that's more important than the menu, staff management, regular customer systems, and localization points you must know in the Chinese market — With this one course, you can master the core of restaurant business success in China (overseas). ⸻ ✅ Recommended for: • Those preparing to start a restaurant business in China or overseas • Those who want to learn management methods that captivate customers through emotion • Those who want to know efficient store operation methods without kitchen staff, advertising costs, and labor costs

A practical publishing strategy revealed by an author and editor. From publishing proposal to contract and monetization—how to change your career with one print book.

We help you start your business without being employed as a junior agent. Truly practical brokerage education.

In this sharing session, members of the SelfishClub AI Video Team's NDA AI Studio will personally share their experience! Based on their actual project experience with Dr. Ian, a senior dog nutrition supplement brand, they will share how they designed and executed the entire AI-powered brand marketing process. From creating an animated universe that embodies brand philosophy, to planning and executing detailed pages, to producing short-form videos for conversion! They'll share the actual workflow, focusing on which AI tools were used for what purposes at each stage, and how various tools were combined and utilized. For those who were curious about how AI tools are actually used in real projects despite there being many available, and for those who found tool combinations or practical workflows overwhelming, this is your chance to directly see which tools were combined and how, and the actual workflow process. The NDA AI Studio team will share their real-world trial and error experiences and know-how based on actual cases.

No more rigid, theory-focused brand marketing lectures! We'll explore the reasons behind success and failure through real branding campaigns that we encounter on TV every day.

Are you straining your throat because you've been told to "speak up louder"? What is truly needed in customer service and sales isn't just a loud voice. It is a "pleasant, effortless, and clear voice" that makes customers feel comfortable. This course is not a rigorous vocal training program for professionals. It is a practical method designed for busy workers to dramatically transform their "first impression" simply by adjusting their breathing and facial preparation. ■ What you will gain from this course Effortless Vocalization: How to make your voice reach customers smoothly without having to strain or shout. A Positive First Impression: Techniques to make greetings like "Welcome" or "Thank you for your business" resonate with warmth. Relaxation: Overcoming habits like a stiff voice or speaking too fast due to nervousness. Sustainable Skills: Breathing techniques that prevent throat fatigue and keep your voice stable even during long shifts. ■ Main Course Content This course prioritizes "real-world reproducibility" over theory. The 3 Steps Before Speaking: The battle is actually won before you even open your mouth. You will learn a split-second routine to perform before speaking. The Breathing Switch: Instead of difficult abdominal breathing, you will learn a "breathing switch" that instantly creates a relaxed state on the job. Handling Word Endings: Brief, specific exercises to master the "endings" of your sentences, which significantly influence the impression you leave. Industry-Specific Tuning: Guidance on how to adjust your tone for various situations, such as izakayas, cafes, quiet bars, sales, and phone etiquette. ■ This course is perfect for: Those in the service industry (restaurants, retail, reception, etc.) Sales professionals Those who frequently handle phone calls Those who get nervous easily and find their voice becoming high-pitched when speaking in public With training that takes just 5 minutes a day during your breaks, let’s transform your voice into one that truly "welcomes the customer."

Everything you need to know about successfully planning and executing a presentation that no office worker can avoid!

Data is piling up, but are you feeling lost about who to target? Find your core customers through data summarization and design the optimal targeting logic.

Brand Managers (BMs) and aspiring entrepreneurs who are responsible for everything from product planning to launch often face the same challenges. Despite the abundance of information, they don't know where to start, and even after writing a proposal, they lack the confidence to move forward, which only slows them down. Based on the practical experience of a current freelance BM who has worked with both top-tier Korean conglomerates and famous indie brands, this course helps you structure your thoughts by clearly distinguishing between pain points, insights, and planning intentions. It establishes product planning standards and development routines that allow you to make decisions and execute independently. Rather than teaching "perfect" planning, this course is designed to help you create "actionable plans" that actually pass market standards and lead to a successful launch.