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Seth Godin's Masterclass: Strategy Lessons

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

(5.0) 5 reviews

52 learners

  • Seth Godin
마케팅 이론
마케팅
브랜드-마케팅
Marketing Theory
Branding
personal branding

Reviews from Early Learners

What you will learn!

  • I deeply understand the essence of strategy.

  • Learn strategic thinking that doesn't fear change and knows how to utilize systems.

  • You can make better choices in a complex world.

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📝 Checklist

Can you answer the questions below without hesitation?
If you find yourself hesitating for more than 3 seconds, I recommend this course!

⬜ Who are your competitors, and what kind of game are you playing with them?

⬜ What game rules does your strategy stand on?

⬜ What are the strategic constraints you face, and how are you reflecting them in your design?

⬜ Does your strategy defend the present or design the future?

⬜ Does your organizational structure support strategic choices?

In uncertain times, "We must establish a strategy first."

We face new variables every day. Technology changes rapidly, customer expectations are unpredictable, and competitors can emerge anytime, anywhere. In such a world, if we only 'react,' we can easily lose our direction.

That's why what we need is a strategy of building first.

This course goes beyond simple plans or tactics to develop the power to design and lead your own game.

In an era where choice becomes strategy,
join Seth Godin to re-examine your current strategy and awaken the strategist within you.

📌Only on Inflearn!
Seth Godin's Master Class,
Korean dubbing makes it easier and more in-depth!

Features of this course

  • An insightful lecture exploring the essence of strategy


    This covers not just simple 'methodologies,' but the fundamental mindset and structure that form the foundation of strategy. It delves into why strategies fail and what makes a strategy truly strategic.

  • We view strategy from the perspective of systems and choices


    Strategy is a series of choices, and understanding which systems these choices are connected to is key.

  • Short and in-depth case-based storytelling


    It easily breaks down strategic thinking through various analogies and examples such as chess, boxing, cycling, and movies.

  • We provide actionable strategic questions


    It offers questions that can diagnose and change the environment I'm currently in, rather than vague theories.


🎯 Into the Lecture

① "Strategy is completed not through 'decisions' but through 'consistency in execution'"

"A good strategy doesn't end with one brilliant idea. Strategy takes shape through repeated execution, becomes embedded in systems, and ultimately changes people's behavior. What criteria does your organization use to make decisions every day? That is the strategy currently being executed. Strategy is not a document but a culture. Ultimately, the sum of habits that say 'this is how we act' creates strategy."


② "Strategy is the practice of finding the 'decision points' of a system"

"Within systems, there exist nodes that are not easily visible to the eye but have tremendous influence. Most people try to change the entire system, but strategists precisely identify the key nodes within the system. These are the decision points that drive the greatest change with the least effort. Where should you apply force to change the system? This lecture is training to discover exactly those decision points."


③ "Strategy is a game. And that game is something we can change"

"Strategy is a game. However, many people accept the rules of that game as they are and think that strategy is optimization within given rules. But you can also choose what game to play and what rules to play by. Sometimes changing the game itself can be the most strategic choice."

📚You'll learn this kind of content.

Time: Strategy is not about 'timing' but about 'the power to design time'

A good strategy starts not from immediate reactions, but from a perspective that designs the future. The time ahead changes depending on which customers you choose, and the faster you execute and harvest failures, the shorter your learning curve becomes. This lecture teaches you how to 'construct' time, not how to 'endure' it.

Game: Strategy is not about playing within the given rules, but about 'changing the game itself'

Strategy is not a technique for avoiding or optimizing competition. Sometimes it's about changing the rules, and sometimes it's about designing a new game. This lecture helps you choose what game to play, with whom, and by what rules.

Empathy: The starting point of strategy is a deep understanding of people

People are not 'nodes' in a system, but beings with emotions and desires. Strategy is training to read human movements and emotional curves before numbers. The lecture says that strategy begins with an attempt to 'understand' not only customers but also teams, organizations, and the entire market.


System: Strategy is not a fragmentary decision, but 'structural design'

Strategy is not a single choice, but designing connections between nodes. What elements drive the system, and where should you intervene to change the whole? This course trains systematic thinking that allows you to understand complex reality in simple terms.

💛 Reviews from Global Students

⭐⭐⭐⭐⭐

Easy to understand, naturally connects with the reality around us, and continuously brings those 'Aha!' moments.


⭐⭐⭐⭐⭐

Seth's words truly contain wisdom.

While taking the course, what kind of 'game' I want to play in my future career is becoming increasingly concrete.

⭐⭐⭐⭐⭐

This is a lecture that fits me perfectly.

I'm confident that this course will play a key role in my success after 2025.

Seth Godin is truly exceptional at completely changing the way we view the world,

What I need right now is exactly that change.

⭐⭐⭐⭐⭐

Seth is not simply an instructor, but an outstanding teacher, coach, and storyteller.

The decision-making approach he presents is surprisingly simple yet contains profound insights.

Starting next week, I'm planning a major transformation project and intend to actually apply the principles learned in this course.

Recommended for
these people

Who is this course right for?

  • Entrepreneurs, leaders, and planners who want to create meaningful brands

  • Early-stage entrepreneurs who need a clear business strategy

  • Service/Product Planners Who Want to Develop Strategic Thinking Skills

  • Those who want to go beyond simple marketing techniques to strategic marketing

Hello
This is

172

Learners

17

Reviews

5.0

Rating

3

Courses

마케터들의 마스터이자, '변화를 이끄는 사람'

 

안녕하세요. 저는 세스 고딘입니다. 교육자이자 프로젝트 기획자입니다.
35년 넘게 사람들에게 영감을 주고 성장할 수 있도록 가르치는 일을 해왔습니다.

 

제 강의들이 궁금하시다면 > 큐레이션 페이지 바로가기

 

📚 전 세계 베스트셀러 20권의 저자

작가로서 대부분의 직업 생활을 보냈습니다. 《이것이 마케팅이다》, 《보랏빛 소가 온다》, 《린치핀》 등 20권의 베스트셀러를 출간했으며, 거의 40개 언어로 번역되었습니다. 이 책들은 개념을 깊이 있게 다루고 있으며, 많은 책들이 시간의 검증을 견뎌냈다고 생각합니다.

 

🎤 전 세계에서 가장 영향력 있는 블로거
이 블로그는 20년 넘게 매일 업데이트되고 있습니다. 언젠가 만나게 된다면, 가장 좋아하는 포스트를 공유해 주시길 바랍니다. 더 나아가 제 책이나 강의가 어떻게 세상과 다르게 소통하고 변화를 만드는 데 도움이 되었는지 들려주시면 좋겠습니다.

 

🚀 두 번의 마케팅 명예의 전당 헌액자
마케팅 명예의 전당(Marketing Hall of Fame)과 다이렉트 마케팅 명예의 전당(Direct Marketing Hall of Fame) 유일하게 두 곳 모두 이름을 올리게 되었습니다.

 

가서, 변화를 일으키세요.

Curriculum

All

48 lectures ∙ (3hr 42min)

Course Materials:

Published: 
Last updated: 

Reviews

All

5 reviews

5.0

5 reviews

  • maroo님의 프로필 이미지
    maroo

    Reviews 6

    Average Rating 5.0

    Edited

    5

    100% enrolled

    If I may dare to say! The gap between marketers who have taken Seth Godin's lectures and those who haven't will continue to widen!! I work as an AE where I write proposals and need to persuade people every day. These days, AI has become so good that I'm working with a lot of optimization and automation, but since decision-making is still done by humans, clear standards, strategic thinking, and data literacy skills are truly essential. This lecture has been tremendously helpful in establishing those standards. Everyone knows Seth Godin, right.. But compared to reading his books,, watching it as a lecture like this really makes me feel like I'm learning from the messenger firsthand. The message itself is really good too. No matter how fast the world changes, I believe Seth Godin's words will help my life for a really long time~!!! After listening to this, I became even more of a fan.

    • keb5129님의 프로필 이미지
      keb5129

      Reviews 3

      Average Rating 5.0

      5

      9% enrolled

      Review from Trial User) Honestly, I think I've been working by relying on intuition while having plans that I called "strategies." I used to think that maybe my intuition was lacking, but it turns out I didn't have a strategy 😊😊 I feel like I've learned how to create and use strategies well. I think I'll be opening this video frequently even while working!

      • sweetwh35211님의 프로필 이미지
        sweetwh35211

        Reviews 3

        Average Rating 5.0

        5

        9% enrolled

        [Review Writing Experience] I eventually came to the realization that all planning is about 'creating something from existing flow that fits the current trend.' Seth Godin's 'The Strategy of Elegance' helps expand this thinking. Breaking free from the obsession of having to create something from nothing, I became eager to try a strategy of observing current trends and adding small shifts in perspective. And the strategic approach presented in outline format seems like it could serve as a good checklist for checking direction when establishing strategies in the future!

        • slandjackd8824님의 프로필 이미지
          slandjackd8824

          Reviews 3

          Average Rating 5.0

          5

          9% enrolled

          (Trial Group Course Review) I now have a clear understanding of what strategic thinking is needed in the AI era. It was great to see specifically how the concept I had vaguely thought of as just 'strategy' is actually applied in reality, and I was able to gain criteria for how to make judgments and take action in uncertain situations. I gained significant insights, particularly from the fact that this is a way of thinking that can be applied to both life and business. I strongly recommend this to working professionals and those preparing to start a business.

          • sugarb5310님의 프로필 이미지
            sugarb5310

            Reviews 3

            Average Rating 5.0

            5

            6% enrolled

            I'll continue to listen to the lectures well. Great!

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