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The Ultimate Google Analytics 4 Course - Complete Guide 2026

Hi Guys. Welcome to my Ultimate Google Analytics 4 Course - Complete Guide - 2026! In my course you will learn everything about Google Analytics 4. I have created video lessons on every feature of Google Analytics 4. You will get to see the real practical implementation of how to use every feature of this product.

11 learners are taking this course

Level Beginner

Course period Unlimited

  • Tanmoy Das
실습 중심
실습 중심
자격증
자격증
시험
시험
GA4
GA4
google-analytics
google-analytics
Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
data-visualization
data-visualization
Data literacy
Data literacy
실습 중심
실습 중심
자격증
자격증
시험
시험
GA4
GA4
google-analytics
google-analytics
Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
data-visualization
data-visualization
Data literacy
Data literacy

What you will gain after the course

  • Understand how Google Analytics 4 works — event-based tracking, data model, and how GA4 differs from Universal Analytics.

  • Navigate the GA4 interface confidently, including Home, Reports, Explore, Advertising, and Admin sections.

  • Set up a GA4 property from scratch, including data streams, tagging, and basic configurations.

  • Install GA4 on any website, including WordPress, Shopify, Wix, Squarespace, and custom sites.

  • Understand events and parameters — the core of GA4’s tracking system and how they capture user behavior.

  • Create and configure custom events, including conversions, scroll tracking, outbound clicks, form submissions, purchases, and more.

  • Set up enhanced measurement to track page views, file downloads, video engagement, site search, and link clicks automatically.

  • Learn how to use Google Tag Manager with GA4 for advanced tracking and custom event setups.

  • Set up and track conversions such as leads, purchases, add-to-cart, sign-ups, and other key business goals.

  • Implement ecommerce tracking, including view_item, add_to_cart, begin_checkout, and purchase events.

  • Analyze traffic sources to understand where users come from — organic, paid, social, email, direct, referral, and more.

  • Use the Explore (Analysis Hub) section to create funnel analysis, path exploration, segment overlap, and custom reports.

  • Build custom dashboards and reports tailored for business owners, marketers, or clients.

  • Understand audience insights, including demographics, device usage, retention, and user lifetime value.

  • Use UTM parameters to track marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, email, and organic promotions.

  • Connect GA4 with Google Ads to track conversions, import events, and optimize paid advertising performance.

  • Set up cross-domain tracking, user ID tracking, and other advanced measurement setups.

  • Configure data retention, privacy, and consent mode, ensuring your tracking is aligned with global privacy laws.

  • Debug and troubleshoot tracking issues, including duplicate events, missing conversions, and incorrect configurations.

  • Build a complete GA4 measurement strategy, including planning, implementation, reporting, and optimization for real businesses.

Welcome to my Ultimate Google Analytics 4 Course - Complete Guide - 2025!

In my course you will learn everything about Google Analytics 4. I have created video lessons on every feature of Google Analytics 4. You will get to see the real practical implementation of how to use every feature of this product.

This is the most detailed course on Google Analytics 4 you will ever find on the internet. I have created different sections based on different topics of Google Analytics 4 and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it in Google Analytics 4.

This course will give you a 100% understanding of Google Analytics 4 and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Analytics accounts of your clients.

In this course, you’ll learn how to Use Digital Marketing and Google Analytics effectively while mastering GA4, Data Literacy, and data-visualization techniques to make smarter, data-driven business decisions.

📚What You'll Learn – Course Highlights

𝟭. Google Analytics 4 from A to Z

Set up, install, and fully configure GA4 the right way for any website or platform

𝟮. Essential Tracking Fundamentals

Events, conversions, user behavior tracking, form submissions, and marketing activity tracking

𝟯. Traffic & Audience Insights

Understand who your users are, where they come from, and which channels drive the highest-quality visitors

𝟰. Website & Page-Level Performance Analysis

Analyze landing pages, engagement, retention, cohorts, and user journeys to uncover real insighs

𝟱. GA4 x Google Tag Manager Integration

Connect GTM and GA4 to automate advanced tracking—no coding required.

𝟲. Marketing & Campaign Measurement:

Track campaigns with UTM parameters, measure paid traffic, and evaluate ROI with acquisition and monetization reports.

𝟳. Advanced GA4 Tools

Master Explorations, segment analysis, custom reports, and Looker Studio dashboards.

💁‍♂️Recommended For

Entrepreneurs Who Are Starting Their New Business

Professionals Who Are Working In The Field Of Google Analytics 4 & Want To Upskill Their Knowledge About Paid Ads

Young Professionals Who Are Entering Into The Field Of Google Analytics 4.


💡After Taking This Course

  • Learn how to use Google Analytics 4 to measure and Improve your websites performance

  • Analyze Date to Find Out About Traffic, Users, Country, Pages, Visitors Coming On The Website.

  • Learn About Events And Conversions. How To Track Results From Specific Marketing Activities

  • Learn About Reports - GA4 Explore, Campaign Tracking, Campaign URL Builder, Acquisition Reports, Engagement Reports, Exploration Analysis

  • Learn How To Open Google Analytics 4 Account & Link To Website And Google Tag Manager

  • Witness How You Can Implement Google Analytics Practical Tips in Real Life Situations

  • Analyze Traffic Volume And Traffic Relevance. Understand Beginner Traffic Data. Find Useful Details About The User.

  • See How Reports Help In Analyzing Data. Cohort Analysis - Granular Analysis. Business Goal Analysis With Monetization Reports.

🚀Perfect for Anyone New to GA4



Fully Updated for 2025 – Learn GA4 the Right Way

Covers every major GA4 update, interface change, and reporting improvement so you're always learning the latest version

Beginner-Friendly to Advanced in One Single Course

Master everything from setup to advanced analysis, making this the only GA4 course most learners will ever need

Real-Account, Step-by-Step Demonstrations

Watch GA4 configured in the real time using live properties, not slides – so you can replicate exactly what professionals do

Event-Based Tracking & GTM Integration Made Simple

Learn how to track clicks, forms, scrolls, outbound links, videos, e-commerce actions, and custom events with GA4+GTM

Marketing & Business Insights You Can Actually Use

Connect Google Ads, build campaigns with proper UTM strategy, analyze funnels, optimize conversions, and measure ROI

Advanced Analysis Tools for Serious Practitioners

Master GA4 Explorations, audience building, attribution modeling, and e-commerce reporting with hands-on examples

10 FAQs

1. Do I need any experience with analytics before taking this course?

No. This course starts from the very basics and gradually moves to advanced GA4 features, making it suitable for complete beginners.

2. Will I learn how to install GA4 on my website?

Yes! You’ll learn how to install GA4 on WordPress, Shopify, Wix, Squarespace, and custom-coded websites using multiple methods.

3. Does this course teach how to track events and conversions?

Absolutely. You’ll learn how to set up custom events, enhanced measurement, conversion tracking, video tracking, scroll tracking, form tracking, and more.

4. Will I learn how to use GA4 with Google Tag Manager?

Yes. A full module is dedicated to GA4 + GTM integration, including event creation, triggers, variables, and debugging.

5. Does the course include e-commerce tracking?

Yes! You’ll learn how to set up complete Enhanced Ecommerce tracking, including add_to_cart, view_item, checkout steps, and purchase events.

6. Will I learn how to analyze reports and build custom dashboards?

Yes. You’ll learn how to use GA4’s Reports, Explore (Funnel, Path, Segment Overlap), and build actionable dashboards.

7. Do I need a website to practice GA4?

No. Practice websites, demo accounts, and datasets are provided so you can follow along without needing your own site.

8. Will I learn how to connect GA4 with Google Ads?

Yes. You’ll learn how to link GA4 with Google Ads, import conversions, analyze campaigns, and improve performance using GA4 insights.

9. Does this course cover data privacy and Consent Mode?

Yes. You’ll learn Consent Mode V2, privacy settings, data retention, and how to stay GDPR-compliant in 2025.

10. Do I get lifetime access and future updates?

Yes! You get lifetime access, including updates, new lessons, and all future content added as GA4 evolves.

Recommended for
these people

Who is this course right for?

  • Digital marketers who want to measure campaign performance, track conversions, and understand user behavior accurately.

  • Business owners and entrepreneurs who want to make data-driven decisions to grow their website traffic, leads, and sales.

  • PPC specialists who need to analyze Google Ads, Meta Ads, and LinkedIn Ads performance using GA4 data.

  • SEO professionals who want deeper insights into organic traffic, user engagement, landing page behavior, and content performance.

  • Freelancers and agency professionals offering analytics, tracking setup, reporting, or optimization services to clients.

  • E-commerce store owners who want to track purchase funnels, product performance, revenue, and user journeys.

  • Developers and web designers responsible for implementing tracking, troubleshooting, and analytics integration.

  • Content creators and bloggers who want to understand which content performs best and how users interact with their website.

  • Marketing students and beginners looking to build essential analytics skills to enter the digital marketing industry.

  • Anyone frustrated with missing or inaccurate data who wants a step-by-step framework for reliable tracking and reporting.

Need to know before starting?

  • No prior experience with Google Analytics is required — the course starts from absolute basics.

  • Basic computer skills, such as browsing the internet, using spreadsheets, and navigating websites.

  • A laptop or desktop computer with a stable internet connection for hands-on practice.

  • A Google account to create and manage GA4 properties.

  • Optional: Access to your own website or landing page (not mandatory; demos will be provided).

  • Optional: Basic understanding of digital marketing or website analytics (helpful but not required).

  • Willingness to experiment, since GA4 involves event setup, testing, and analysis.

  • Optional: Access to Google Tag Manager if you want to follow the advanced tracking modules.

  • Optional: Access to an e-commerce website for practicing enhanced ecommerce tracking.

  • A learning mindset, as GA4 is different from Universal Analytics and requires exploring new features and workflows.

Hello
This is

235

Learners

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Reviews

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Rating

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Courses

Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.

As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.

Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.


Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.

교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.

그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.

 

복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.

Curriculum

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45 lectures ∙ (3hr 10min)

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