Hi Guys. Welcome to my Ultimate Google Analytics 4 Course - Complete Guide - 2025! In my course you will learn everything about Google Analytics 4. I have created video lessons on every feature of Google Analytics 4. You will get to see the real practical implementation of how to use every feature of this product.
5 learners are taking this course
Understand how Google Analytics 4 works — event-based tracking, data model, and how GA4 differs from Universal Analytics.
Navigate the GA4 interface confidently, including Home, Reports, Explore, Advertising, and Admin sections.
Set up a GA4 property from scratch, including data streams, tagging, and basic configurations.
Install GA4 on any website, including WordPress, Shopify, Wix, Squarespace, and custom sites.
Understand events and parameters — the core of GA4’s tracking system and how they capture user behavior.
Create and configure custom events, including conversions, scroll tracking, outbound clicks, form submissions, purchases, and more.
Set up enhanced measurement to track page views, file downloads, video engagement, site search, and link clicks automatically.
Learn how to use Google Tag Manager with GA4 for advanced tracking and custom event setups.
Set up and track conversions such as leads, purchases, add-to-cart, sign-ups, and other key business goals.
Implement ecommerce tracking, including view_item, add_to_cart, begin_checkout, and purchase events.
Analyze traffic sources to understand where users come from — organic, paid, social, email, direct, referral, and more.
Use the Explore (Analysis Hub) section to create funnel analysis, path exploration, segment overlap, and custom reports.
Build custom dashboards and reports tailored for business owners, marketers, or clients.
Understand audience insights, including demographics, device usage, retention, and user lifetime value.
Use UTM parameters to track marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, email, and organic promotions.
Connect GA4 with Google Ads to track conversions, import events, and optimize paid advertising performance.
Set up cross-domain tracking, user ID tracking, and other advanced measurement setups.
Configure data retention, privacy, and consent mode, ensuring your tracking is aligned with global privacy laws.
Debug and troubleshoot tracking issues, including duplicate events, missing conversions, and incorrect configurations.
Build a complete GA4 measurement strategy, including planning, implementation, reporting, and optimization for real businesses.
Entrepreneurs Who Are Starting Their New Business
Professionals Who Are Working In The Field Of Google Analytics 4 & Want To Upskill Their Knowledge About Paid Ads
Young Professionals Who Are Entering Into The Field Of Google Analytics 4.
Who is this course right for?
Digital marketers who want to measure campaign performance, track conversions, and understand user behavior accurately.
Business owners and entrepreneurs who want to make data-driven decisions to grow their website traffic, leads, and sales.
PPC specialists who need to analyze Google Ads, Meta Ads, and LinkedIn Ads performance using GA4 data.
SEO professionals who want deeper insights into organic traffic, user engagement, landing page behavior, and content performance.
Freelancers and agency professionals offering analytics, tracking setup, reporting, or optimization services to clients.
E-commerce store owners who want to track purchase funnels, product performance, revenue, and user journeys.
Developers and web designers responsible for implementing tracking, troubleshooting, and analytics integration.
Content creators and bloggers who want to understand which content performs best and how users interact with their website.
Marketing students and beginners looking to build essential analytics skills to enter the digital marketing industry.
Anyone frustrated with missing or inaccurate data who wants a step-by-step framework for reliable tracking and reporting.
Need to know before starting?
No prior experience with Google Analytics is required — the course starts from absolute basics.
Basic computer skills, such as browsing the internet, using spreadsheets, and navigating websites.
A laptop or desktop computer with a stable internet connection for hands-on practice.
A Google account to create and manage GA4 properties.
Optional: Access to your own website or landing page (not mandatory; demos will be provided).
Optional: Basic understanding of digital marketing or website analytics (helpful but not required).
Willingness to experiment, since GA4 involves event setup, testing, and analysis.
Optional: Access to Google Tag Manager if you want to follow the advanced tracking modules.
Optional: Access to an e-commerce website for practicing enhanced ecommerce tracking.
A learning mindset, as GA4 is different from Universal Analytics and requires exploring new features and workflows.
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Tanmoy Kr. Das is an IIM MBA alumnus and a seasoned digital marketing professional with over 18 years of experience. An ex-Google employee, he is widely known for his expertise in digital marketing, artificial intelligence, and online business creation.
As an acclaimed educator and corporate trainer, Tanmoy has empowered over 200,000 students and professionals across the globe. His teaching spans multiple domains — from Google Ads, Meta Ads, and SEO to AI tools like ChatGPT, Gemini, Copilot, and Midjourney, as well as strategies to build and monetize online businesses.
Celebrated for his ability to simplify complex concepts into actionable insights, Tanmoy continues to inspire learners and entrepreneurs to leverage technology for sustainable growth and success in the digital era.
Tanmoy Kr. Das는 IIM MBA 출신의 디지털 마케팅 전문가로, 18년 이상의 풍부한 경력을 보유하고 있습니다. 전 구글 직원으로 그는 업계 내에서 디지털 마케팅, 인공지능 (AI), 온라인 비즈니스 구축 분야의 탁월한 전문성을 인정받고 있습니다.
교육자이자 기업 트레이너로, Tanmoy는 지금까지 전 세계 20만 명 이상의 수강생들과 전문가들에게 실질적인 성장을 이끌어왔습니다.
그의 강의는 Google Ads, Meta Ads, SEO부터 ChatGPT, Gemini, Copilot, Midjourney와 같은 AI 도구 활용, 그리고 온라인 비즈니스 구축 및 수익화 전략에 이르기까지 폭 넓은 영역을 아우릅니다.
복잡한 개념을 누구나 이해할 수 있도록 실용적인 인사이트로 풀어내는 능력으로 유명한 Tanmoy는, 디지털 시대에 기술을 활용해 지속 가능한 성장을 이루고자 하는 학습자와 창업가들에게 꾸준히 영감을 주고 있습니다.
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45 lectures ∙ (3hr 10min)
Limited time deal ends in 1 days
$14.30
69%
$47.30
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