GA4 Utilization Methods You Can Use Right Away Tomorrow [Monthly Datarian Seminar Replay | June 2023]

Monthly Data Analyst Seminar 💡
Revisit Monthly Datalian June 2023!

Monthly Datalian Seminar
In June, we'll cover how to use GA4 !

Datalian Seminar in June is 🔍

I recommend this to those who are having these concerns ✅

• Marketers and planners who have hurriedly switched to GA4 but are at a loss as to how to use it
• Those who have installed GTM and GA4 and know the basic operations but are not able to use them
• I'm trying out various things with GA4, but I'm not sure if I'm doing it right.
• Data analysis is important, but it feels like a distant mountain and you don't know where to start.

June Seminar Timeline ⏰

#1 - GA4, How to Use It ‘Well’: 3 Principles for Viewing Data Well

✔ Speaker Yoon Seon-mi

• Datalian Data Analyst
• Former) Coupang, Hyperconnect, Kakao data analyst
• I have been working for 8 years already. Ironically, I have come to believe in the power of data more while working with Datalian members on various tasks such as marketing and service planning than when I was working only as a data analyst. I am interested in conveying data analysis in a way that anyone can easily understand.

GA4 is ultimately a tool for viewing data. What principles are needed to view data well? I recommend this lecture to those who have only connected GA4 but are not sure how to use it, and those who are wondering if this is the right thing to do. If you are a planner, marketer, or data analyst who wants to make good use of GA4 in your work, don't miss this lecture. Get the essential settings checklist and GA4 exploration analysis template.

#2 - GA4 Practical Cases: From Marketing to Product Data Analysis

✔ Panelists Kim Min-joo, Song Hye-jeong, Yoon Seon-mi, Lee Bo-min

• Datalian Data Analyst

Have you ever wondered how other companies are using GA4? If you’ve only been checking DAU and MAU in GA4 so far, you’re missing 95% of GA4. Datalian, founded by four data analysts, uses GA4 for everything from marketing performance analysis to website data analysis. I’ll tell you about a variety of real-world analysis cases that you can use right away.

June Seminar
About the participants 📖

Expected Questions Q&A 💬

Live participation review
If you're curious 👏

What was the most impressive thing you learned during the seminar?

• I was worried that I would miss something and feel frustrated because I had to set up GA4 from scratch at work, but it was good because there was a lot of useful information, such as checklists.
• I thought GA4 was complicated, but I was impressed by how simple it was to control and how easy it was to see what we needed first.
• As the number of companies requesting GA4 utilization capabilities in JD has increased, I have become interested in GA and have been listening to it. In particular, the statement during the seminar that "Using GA only to observe active users is not even using 5% of its functions" was very impressive. In fact, while listening to today's seminar, I learned about GA's various functions and felt that GA's role in analyzing user behavior is limitless. Thank you for always creating informative seminars!
• I was curious about a practical and easy way to view reports, and the report setting method that allowed me to immediately check inflow and conversion was the most memorable, and I thought it would actually be very useful.
• GA4 is also just a data analysis tool, and I was able to learn which capabilities are more important as an analyst, such as AARRR or defining key indicators. I especially agree with what Seonmi said, "If it's difficult to set key indicators, it may be a problem with the business model itself."
• What impressed me most was the way you explained the free form of exploratory analysis with examples. It gave me the confidence that I could apply it in my work.
• I knew that it was important to make good decisions based on data, but I had no idea how to use GA. But after attending the seminar, I got a sense of "how to find indicators that fit our platform and for what purpose to use the data" :D
• The most interesting part was figuring out why the number of newsletter subscribers suddenly increased. It made me realize once again that we should not overlook the fact that new discoveries can be made through intuition or luck outside of data.
• In the last question of the second session, I liked the part where you explained in great detail about 'data analysis that can be done with GA4' based on Datalian's case. Usually, it is difficult to start from scratch, but it was a very useful time because I thought that we could apply and expand our service based on the case you mentioned.
• The last section! There were a lot of great tips that I felt I could use right away in my work. I especially liked the stickiness part that delves deep into blog traffic and the work that leads to the search console.

A word to Datalian!

• When I was setting up GA for the first time, I searched for necessary information and found Datarian through the Datarian blog. I also applied for this seminar through the blog. Please continue to create useful content! Today's lecture was very useful and good. Thank you for your hard work!
• I always listen carefully. I am the only person in my company, so I really need seminars like this. Every month, I listen to interesting topics and learn, "You can apply them to your work and make your work fun." Thank you always!
• I installed GA and just looked at the data I always saw, so I wanted to get some insight on how to utilize it. You explained a lot of specific examples, so it was a great help! I'm going to try applying some of the things I can apply right away when I get to work tomorrow. Thank you for the great lecture!
• Whenever I have questions, I always search for Datalian first. Thank you always. If the schedule allows, I would like to hear about the camp as well.
• It was great to be able to gain insights that only those with experience have, and that I had never thought about before. It was great to be able to ask questions and get answers!
• It feels like I'm watching smart people work in real time. It's cool!
• This seminar was my first time learning about Datalian. As a practitioner, it was very helpful and I would like to continue listening to it in the future! Thank you.
• It was a time when the parts that were vague were somewhat resolved. I will carefully refer to the link you shared and apply it to my work!
• It was very helpful to hear about product data analysis that fits the planning job :)
• When it comes to data, there are many moments when you feel overwhelmed when you first start, but Datalian has been a huge help!
• My dream is to be a data analyst, so I'm grateful to hear such interesting stories from current professionals!
• I still have a lot to learn, but I think I will get a lot of useful information from your blog! Thank you.
• I always feel like this is a gathering of the most passionate people in data analysis! I will always be rooting for you!
• I always admire your good planning and clean content! You seem to be very good at marketing too, so I learn a lot as a marketer! Thank you.
• As I was leading the product, I needed to study how to utilize data. I am glad that I was able to learn about such rich content and things I was curious about through seminars and blogs.
• I have been satisfied with many online lectures recently, including the seminar content, progress method, and preparation materials. It seems like you have prepared very well!

2023 Monthly Datalian
Rewatch the last seminar 📺