Empathetic copywriting that sells without selling
ubob
Copywriting from my story, sparking empathy. Copy that feels ubiquitous. How can we write distinctive copy? To craft unique copy, one must embed the writer's own story. My story is ultimately that of an ordinary person, capable of resonating with common customers, making them feel, 'This is my story, too!'
Beginner
Marketing Theory, Copywriting, writing





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