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Real-World Case Studies: Successful Brands vs Failing Brands

Stop the rigid theory-focused brand marketing lectures! Discover the reasons for success and failure through real branding campaigns that we encounter on TV every day.

1 learners are taking this course

  • rkwriter
마케팅
브랜드-마케팅
마케팅실무
마케팅전략
브랜딩전략
Branding
Contents Marketing
Marketing Theory
Digital Marketing

What you will gain after the course

  • Branding Strategies That Always Succeed

  • Key Elements of a Successful Branding Campaign

  • Marketing & Branding Communication Strategy

  • Successful Branding Campaign Strategy

  • # Advertising Campaign Execution Strategy <budget:token_budget>199985</budget:token_budget>


Does successful branding
really feel difficult to you?

Through real case analysis,
you'll clearly distinguish between success and failure,
and transform vague branding campaign strategies
into concrete actions with actionable insights.


TV commercials look flashy,
but were they really successful?

The overwhelming marketing books and lectures,
why don't they work
in real situations?

Are you wasting
time and money
by following failed examples?

Now, based on real cases instead of complex theories,
you can learn how to lead your branding to success and apply it directly to your work
to create tangible results.


Learning from failures
vivid branding cases,
uncovering the secrets of successful campaigns.

Learn how to develop a field sense and
successfully execute your branding campaigns.

🧠 By the end of this course, you will be able to


👉 Go beyond theory and master branding strategies through real-world case studies.

  • Through success and failure cases of branding campaigns commonly seen on TV, you will clearly understand which strategies worked and why they failed. Moving beyond rigid marketing theory, you'll gain insights that can be immediately applied in real-world settings, developing practical instincts to lead your branding campaigns to success.

👉 Identify the 3 key elements of a successful branding campaign.

  • You can learn the 3 key elements that successful brand campaigns commonly share among countless brand campaigns and apply them to your own campaigns. You'll be able to establish clear criteria for how successful brands make an impression on consumers and what messages should be delivered, providing a reliable compass for your future marketing planning.

👉 Prevent critical mistakes by analyzing failure cases.

  • We deeply analyze the causes of unfortunately failed branding campaigns to learn how to avoid repeating the same mistakes. When you clearly understand why they failed, you can proactively block potential risk factors and minimize risks that may occur during the campaign planning and execution process. Through this, you can save time and costs while creating more effective campaigns.


✔️

Learning Successful Branding Strategies
Through Analysis of Failure Cases

Learn from Real Cases:
Successful Brands vs Failing Brands

This class provides a systematic approach to achieving tangible results in brand awareness enhancement, differentiated value delivery, and ultimately sales growth by conducting in-depth analyses of real branding campaign successes and failures. Instead of rigid theory, we clearly unpack the brand success formula based on vivid field experience.

Real Campaign Case Study Analysis

We cover a wide range of cases, from familiar campaigns commonly seen on TV to diverse brand examples with different objectives. Through success stories, you'll identify key success factors, and from failure cases, we clearly diagnose the causes to help you immediately improve your marketing and branding practical capabilities.

📚

Real Case Study Analysis
Authentic Branding Strategies!

Section 1

Analysis of Success and Failure Factors in Branding Campaigns

We'll explore what's needed to achieve the ultimate goal of branding campaigns—increasing sales—and various campaign objectives. We'll explain why many branding campaigns fail to reach their goals and what factors contribute to successful campaigns.


Section 2

Key Elements of a Successful Branding Campaign

We delve deeply into the three core elements that constitute a successful branding campaign. Beyond simply imitating famous cases, we present a strategic approach that can effectively communicate a brand's unique value and differentiate it in the market.


Section 3

Analysis of Successful Branding Campaign Cases

We analyze successful branding campaign cases across various industries. Through actual TV commercials and campaigns from Millie's Library, Gelforce, Coin Yuksu, and iSOi, we learn specific success factors in detail and explore practical application methods.


Section 4

Analysis of Failed Branding Campaign Cases

We intensively analyze branding campaign cases that ended in failure, such as Glam Farm, Le Mouton, and Zigbang. We clearly identify why these campaigns failed and at what points strategic errors occurred, gaining practical lessons to prevent similar failures.


These are the concerns
we can help solve!

📌

Brand Marketer

You understand the clear differences between successful and failed branding campaigns only in theory,
and feel overwhelmed about how to apply this knowledge in practice

📌

Startup CEO/Marketing Manager

For those who need to plan a branding campaign on a limited budget,
but can't quite grasp what strategies would be effective or what to focus on

📌

Advertising Agency Practitioner

People who want to clearly analyze why their actual campaigns succeeded or failed,
and apply concrete insights to planning their next campaign




Pre-Course Information


Practice Environment

  • No separate practice environment is needed.

  • You learn theory through lecture materials and analyze case studies.

Prerequisites and Important Notes

  • A basic understanding of marketing and branding is helpful but not required.

  • If you're interested in the latest brand campaigns, it will be even more effective.

  • We develop practical application skills through real case analysis.


Recommended for
these people

Who is this course right for?

  • Branding & Marketing Campaign Practitioner

  • Advertising Campaign Practitioner

  • Marketing & Branding Communication Executive

  • Startup and Small Business CEOs

  • Startup & SME Marketing Manager

Hello
This is

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Learners

6

Reviews

4.2

Rating

7

Courses

안녕하세요. 여러분에게 도움이 되고 싶은

CMO 출신 마케터이자

10권 이상의 책을 출간한 작가 rkwriter입니다.

23년 이상을 광고·마케팅 분야에 몸담으면서 수많은 프로젝트를 성공적으로 만들며 독보적인 전문성을 쌓았습니다.

제가 이런 결과를 만들 수 있었던 이유는 다양한 분야에 대한 독서를 통한 통찰력, 그리고 다양한 글쓰기 경험을 통한 종합적 사고력 배양이 밑바탕이 되었습니다.

이제 이런 저의 다양하고 풍부한 경험을 바탕으로 여러분에게 도움이 되는 클래스를 계속 만들고 있습니다.

 

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콘텐츠 연구소: RK의 글스토랑 (네이버 프리미엄 콘텐츠)]

▣ 저서: (여행 에세이) 그곳에서 너를 발견했다, 영화를 보고 나서 우리가 하는 말, 그날의 한 끼, 나만의 차별화된 글쓰기, 직장인을 위한 가장 현실적인 재테크, 스타트업을 위한 마케팅 전략, 캐리어 끌고 동남아로 가출하다, 나는 정말 사랑했을까, 예지몽 X, 광고로 보는 브랜드와 브랜딩 등

 

Curriculum

All

15 lectures ∙ (1hr 48min)

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