Master Success in Solo Online Marketing That Sells - Just 30 Minutes a Day!

[Solo Online Marketing Success Master Practical Training]

Training Objectives

• Training Professional Solo Marketers

• Establish accurate online/offline marketing strategies for assigned projects

• Strategic execution and result analysis, deriving solutions for sales performance improvement

Training Benefits

• One-on-one customized business analysis and consulting services (separate application required)

  
  

• Extraction of potential customer DB for desired industries and free provision of additional work and materials
  * Only applicable to instructor training course and executive course students

• Student Website Top Ranking Support (PC Version) Free Service
  * Only applicable to Advanced Course students

Target Audience

1. Anyone who wants to become a professional solo marketer

2. For those who want to generate a monthly net profit of 10 million won or more

3. If you are running a startup or business, or planning to start one

4. You are handling sales and marketing at the company

5. Companies seeking to build their brand and increase sales through new product development and other initiatives

6. Those who want to know effective strategies for blogs, SNS, and viral marketing

7. Anyone interested in online marketing

8. For those who want to properly learn practical marketing

How to Take the Course

• Online Classes: Available for enrollment through Inflearn as an online course.

Training Features

• Comprehensive Guide to Practical Marketing Success Strategies!★

• Key Course for Boosting Sales!★

• Essential course for marketing agency and execution company employees!★

• The course that marketing instructors take!★

• The course that marketing instructors follow!★

• Military Academy for Teaching Marketing Consultants!★

Course Overview

• Business Analysis and Customized Online Marketing Strategy Planning

• Automating the "Sales Growth System"

• How to Write Titles (Copy) That Capture Customer Attention Better Than Competitors

• Securing Distribution/Sales Channels for 10x Revenue Growth

• Increasing Sales with Naver Ads (Power Link, Power Contents, Shopping)

• Increase Sales with Blog (Top Ranking, Optimization)

• N Company Cafe Marketing to Increase Sales (1, 2, 3)

• Increasing Sales with Facebook (Personal Account, Page, Group, Ads)

• Increasing Sales with Instagram

• Boosting Sales with KakaoStory Channel and Plus Friend

• Everything About Email Marketing (DM) Strategy

• Google AdWords (GDN) Advertising Planning/Execution/Analysis

• Methods for Creating Content That Attracts Customers (Text, Card News, Videos, Newsletters)

• Marketing experts' know-how for growing channels (1, 2, 3)

• Utilizing Marketing Programs to the Fullest 1,000%

• Identifying Keymen for External Channel Extraction and Distribution Sales

• Sharing Information on Investment Funding/Marketing Agencies and Execution Companies

• Configuring mechanisms that can move customers' hearts

• Understanding Customer Purchase Journey for Platform Design (Nudge Effect)

Educational Content

[Section 1]
1. Distribution/Sales Channel and Key Men Acquisition Strategy
3. Competitor Analysis and Market Research
5. SNS Channel Extraction and Operation Strategy Development
- Blog topic setting/ Skin design/ Category setting and setup
- Cafe topic setting/ Skin design/ Category setting and setup
- Facebook personal account/page/group design and optimization setup
- Instagram business account creation
- Google AdWords account creation
- KakaoStory channel account setup
- Additional optimized channel extraction and setup for individual trainees' independent operation
6. Keyword Extraction, Analysis, and Planning
- Keyword extraction strategy to capture both exposure and sales
- Main keyword and detailed keyword utilization strategy and Naver logic analysis

[Section 2]
1. Content Creation and Processing
- Content creation methods (text, images, card news creation, video editing)
- Business content generation and concept development
- Methods to secure content without creating it (1), (2)
- Methods to effectively drive views for content and promotional materials (1), (2)
- Promotional/informational/entertaining content generation and concept development
2. Blog Optimization and Top Ranking Strategies
1) Creating an accurate and effective blog (search-optimized blog: corporate & personal)
- How to determine your unique blog theme
- Setting blog title, profile, top menu, and categories
- Eye-catching blog design layout and widget know-how
- Everything about blog creation
2) All secrets of blog marketing for sales growth
- Grade 1 blog operation strategy for better search results (search optimization SEO technical strategy)
- IP and keyword repetition
- How to write blog posts (sharing actual blog operation cases)
- Neighbor activities (Neighbor vs. Mutual Neighbor, precautions when adding neighbors, neighbor activity tips)
- Scrap, comments, likes
- Five methods to create new visitors
- Basic methods to find keywords that capture both exposure and sales
- Creating blue ocean with detailed keywords
3) Three essential principles of blog marketing you must know to avoid failure
- Risk, caution, and warning keywords
- About editing, deleting, and scraping
- Methods and strategies to avoid low quality
- Attack

[Section 3]
1. How to Boost Sales with Naver Cafe Marketing (1), (2), (3)
- Cafe and Community Site Content Creation Strategy (1, 2)
- Cafe Marketing Program Information Sharing and Automated Monetization Strategy
2. Everything About Email Marketing (DM) Strategy
- How to Collect Unlimited Potential Customer Database* Customized potential customer DB collection method, not scraping
- Strategy to Increase Open Rate, Click Rate, and Traffic Compared to Number of Emails Sent
- How to Increase Delivery Rate and Open Rate
- How to Create Email-Optimized Content
3. Effective Promotional Marketing Strategy Using Facebook
1) Concept Strategy for Facebook Personal Account, Page, and Group
2) Page/Group Activation Strategy (Short-term, Mid-term, Long-term)
3) Facebook Page Operation Strategy to Attract Potential Customers
- How to Create a Page for Immediate Sales Generation
- Learning Page Settings
- Facebook Content Creation Methods (Text, Card News, Video Editing)
- Effective Page Posting Strategy
- Strategy to Increase Page Likes, Comments, and Shares
- Page Growth and Promotion Strategy
4) Facebook Advertising Strategy for Sales Growth
- Facebook Account Optimization Strategy
- Facebook Ad Setup and Targeting Optimization Strategy
- Targeting & Retargeting Advertising Techniques
- Facebook Collaboration Network Optimization Strategy
- Tool Information for 200% Facebook Utilization
- How to Use Ads Manager

[Section 4]
1. Google AdWords (GDN) Marketing Strategy
1) Understanding Google AdWords Logic and Revenue Effects
- Understanding Google AdWords ad placement
2) Creating a Google AdWords Account
3) Google AdWords Advertising Practice
- Properly setting up Google AdWords ads
- Targeting strategies to increase click-through rates
(Topic, keyword, demographics, interests, placement strategies)
- Ad copy writing strategies for increasing sales (1, 2)
- Core strategies for text/image/responsive ads
- Google AdWords retargeting (conversion) advertising strategy
4) Ad performance analysis and improvement management methods for effectiveness enhancement
- Understanding ad performance reports
- Optimization strategies for performance improvement
2. Kakao Story Channel Marketing Strategy
- Kakao Story channel setup
- Methods to increase subscribers
- External channel extraction and analysis work
- Partnership and proposal work
- Kakao Story channel advertising practice
3. Instagram Marketing Strategy
1) Instagram operation strategy to attract potential customers
- Proper understanding and utilization of Instagram marketing
- What content (business items) is most suitable for Instagram?
2) All the secrets of Instagram marketing
- Instagram hashtag strategy to achieve 3.5x or more sales
- 100% utilization of Instagram features
- Followers and following, three-follow!
- The power of photos, tips for creating attractive photos
- Video utilization strategy (storytelling techniques, etc.)
3) Instagram account activation methods (1, 2, 3, 4)
4) Instagram marketing strategy through influencer utilization

[Section 5]
1. Final Extraction of External Sales and Distribution Channels
- Partnership and Proposal Work
2. Increasing Sales with Naver Ads Without Marketing Agencies
- Naver Power Link Ad Exposure Strategy
- Naver Shopping Ad Exposure Strategy
- Naver Power Content Ad Exposure Strategy
- Ad Group Setup and Strategy Configuration
* Media / Device (PC & Mobile) / Region / Time / Budget Setting Strategy
- Strategy to Increase Consumer Click-Through Rate & Conversion Rate
- Ad Analysis and Effective Ad Management Methods
* Hands-on Ad Practice for Each Channel Tailored to Trainee Concept
3. Marketing Agency Program Information and Utilization Strategy
4. Investment Funding Methods / Domestic Marketing Agency and Execution Company, Experience Group Recruitment Information Sharing

Instructor Na Yeon-jae, CEO Profile

Master's degree in Consumer Studies from Ewha Womans University / Bachelor's degree in International Trade (graduated summa cum laude),
International Trade and Overseas Marketing Strategy Planner
Former) General Manager of Sales and Marketing Division at software distribution company 'M'
- Achieved highest sales growth since company's founding through new business strategy planning, performance analysis, and domestic/international buyer management expertise
(First-ever 29% year-over-year growth rate: KRW 4.3 billion in 2013 → KRW 6 billion in 2014)
* Former) General Manager of Sales and Marketing Division at viral marketing company 'B'
- Content planning and operation for blogs, cafes, newsletters, online press releases, SNS, etc.
- Research and execution of online marketing strategies by company/industry
* Current) CEO of Yeonjae Company
- May 2016) Led overall marketing strategy planning project for domestic cosmetics manufacturing company 'W':
Achieved 180% year-over-year growth rate
- June 2016) Led overall marketing strategy planning project for food service distribution company 'B':
First-ever achievement of 300% year-over-year growth rate
- June 2016) Conducted online/offline marketing strategy education seminars and one-on-one customized corporate marketing strategy consultations
* Current) NCS (National Competency Standards) certified instructor in marketing field
* Current) Director of Education Division at Online Distribution Center
* Current) Startup expert mentor at Incheon Technopark
* Current) Founder of Korea Startup Marketing Academy
- Total cumulative students exceeded 5,000

* Lecture History:
- [Jeju Center for Creative Economy & Innovation] Special lecture on online marketing strategies for small business owners
- [Korea HR Service Industry Association] Special lecture on B2B sales/online & offline marketing for HR industry revenue activation
- [Economic Newspaper eToday] Special lecture on online marketing strategies for small and medium-sized business owners
- [Gangwon Center for Creative Economy & Innovation] Special lecture on online marketing for 6th industry activation
- [Seoul City Hall] Special lecture on SNS online content strategy for citizen communication public officials
- [Incheon Center for Creative Economy & Innovation] Special lecture on online marketing strategies
- [KINTEX] Special lecture on marketing strategies for specialty products festival
- [IBK Chang-gong (Industrial Bank of Korea)] Online marketing consulting and special lecture
- [Goyang City Hall] Special lecture on online marketing (content) for SNS reporters
- [Korea Tourism Organization] Special lecture on online marketing strategies for sales growth
- [Haenam, Jeollanam-do] Special lecture on online marketing for social enterprises
- [Seongdong-gu Social Economy Support Center] Special lecture on shopping mall online marketing strategies
- [Gwacheon City, Gyeonggi-do] Special lecture on startup marketing for small business owners and many others

The Features of This Course

Please introduce the key features and differentiators.

Why I decided to register my course on Inflearn:

I wanted to teach down-to-earth and kind MacGyver-like marketing.

In preparation for the day when I may no longer be able to teach, and for those who cannot attend offline classes due to various circumstances, I have prepared these lecture videos.

I prepared this online marketing course with all my heart, hoping that many people can live a better life than they do now. I sincerely hope this course becomes a small beacon of hope for someone out there.

Notes Before Enrollment