Inflearn brand logo image
Inflearn brand logo image
Inflearn brand logo image
Business & Marketing

/

Marketing & PR

Brand Storytelling Strategies in the Digital Age

Let's master the background, strategy, specific examples, and methodology of storytelling, a marketing methodology that is even more effective during a recession.

6 learners are taking this course

  • marketersgrow
브랜드-마케팅
스토리텔링
Marketing Theory
Contents Marketing
Digital Marketing
Content Planning
Branding

What you will learn!

  • Creating competitive content

  • Understanding and Application of Brand Storytelling

  • Beauty Brand Success Stories

Lecture Background
In addition to the changing consumer lifestyles in the digital age, there is also the major crisis of a recession...

Marketing is going through a tough time more than ever. It is a difficult time to carry out brand marketing. In order to overcome this crisis, many new marketing theories and marketing methodologies that fit the changing market environment are being proposed. Examples include storytelling strategies, brand communities, and authentic marketing. Study the big picture and strategic content to improve your marketing capabilities.

Brand storytelling???

Among them, we introduce the most popular brand storytelling strategy. It is a method that can provide solutions for content marketing and digital marketing. Specifically, we will introduce two methodologies: Donald Miller's 7 story elements that are his weapons and the brand archetype that suggests 60 brand characters.

We provide case studies of over 30 beauty consumer goods brands and templates that you can apply to your own brand by planning content yourself.

Is the instructor trustworthy?

There are many great instructors, but I offer rich and interesting lectures with insights compiled from over 20 years of experience and a British MBA, as well as success stories in hair and cosmetics.

Lecture review (pre-test results to improve lecture quality)

Recommended for
these people

Who is this course right for?

  • Marketer mulling ad campaign for upcoming product launch.

  • Brand manager who wants to create content differentiated from competitors.

  • Marketer wanting storytelling strategy

  • Marketer who wants to work efficiently with an ad/PR agency

Hello
This is

실무에서 임원까지 마케팅 관련 전문가입니다. 제품 출시, 브랜드 매니지먼트 직접 경험 사례를 중심으로 강의를 만들었습니다. 디지털 시대에 효과적인 마케팅 방법론을 소개하고 있습니다. 다양한 사례와 케이스 스터디, 직접 해볼 수 있는 템플릿을 강의와 함꼐 준비했습니다.

Curriculum

All

5 lectures ∙ (1hr 0min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

$42.90

Similar courses

Explore other courses in the same field!