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Marketing & PR

Brand Marketing Techniques That No One Tells You About, According to a 23-Year CMO

With over 23 years of experience and know-how, we are confident that we are the best brand marketing class in Korea.

(3.0) 1 reviews

7 learners

  • rkwriter
브랜드-마케팅
마케팅
Branding
Digital Marketing
Contents Marketing

What you will learn!

  • Practical branding strategy through abundant, up-to-date domestic cases

  • Branding strategy based on market conditions and location

  • The Key to Brand Marketing That No One Tells You About

How is your brand?

There are two kinds of brands in the world: successful brands and failed brands.

In a fiercely competitive environment, successful brands achieve brand longevity along with continuous sales growth, while failed brands simply disappear.

In this situation , "branding" is absolutely necessary to create a successful brand.

[End! Branding and Brand Marketing] is where you learn things like this!


We'll teach you the A to Z of branding and brand marketing, from the basics to practical application, to create a successful brand.

1) Core technologies of branding and brand marketing

- The A to Z of brand marketing you need to know, with all the nonsense and unnecessary details removed.

- How to use brand hierarchies that no one tells you about


2) Analysis of failure and success cases

- Focused on rich and realistic domestic cases
- Analysis of the causes of successful and failed brands, which is not covered in other classes.



3) Branding methods according to competition and market conditions

- Branding methods that vary depending on market position (leading brand vs. follower brand)

- Brand marketing techniques through marketing communications



4) Brand marketing techniques that no one tells you about

- How to win the competition by delivering new brand value to consumers.

- Brand marketing techniques through various methods such as packaging, event promotions, etc.


No prior knowledge is required.
From beginners to professionals -
From startups to small and medium-sized enterprises and large corporations -
From basics to core-
What no one tells you
I'll tell you in the easiest way.
Branding and brand marketing are now in this class
I'll finish it for you.

People like this will like it!

Branding and brand marketing are difficult.
Startups and small and medium-sized enterprises

Through proper brand marketing
I want to achieve results

Current brand marketers and managers

Proper knowledge and information are needed from the basics
Brand marketing beginners and job seekers

Disappointed by the predictable content of brand marketing classes
All content marketers

[End! Branding and Brand Marketing] Class-Specific Features

Branding techniques that are never taught anywhere else

A compilation of 23 years of know-how
Korea's only branding & brand marketing class


Branding work performance up!

From beginners to those in the brand marketing field
Composed of content that anyone can easily understand

Bring your brand to life!

Not a brand that disappears because it is not chosen by consumers.
Sharing How to Create a Brand That Receives Lasting Love


Let me introduce myself.

Content marketing from A to Z, taught directly by a CMO with 23 years of experience!

Five years? Seven years? Ten years? Team leader? No.

This is directly from a CMO who has successfully led marketing for various brands for over 23 years at international and domestic brands and marketing agencies.

[ Brands carrying out representative projects ]


[Representative works]

-Brands and branding through advertising


Marketing Strategies for Startups: Bestsellers


Recommended for
these people

Who is this course right for?

  • Branding and Brand Marketing Beginners and Professionals

  • CEOs and executives of startups and small and medium-sized businesses who find brand marketing difficult

  • Those who were disappointed with existing branding and brand marketing classes

Hello
This is

90

Learners

5

Reviews

4.2

Rating

6

Courses

안녕하세요. 여러분에게 도움이 되고 싶은

CMO 출신 마케터이자

10권 이상의 책을 출간한 작가 rkwriter입니다.

23년 이상을 광고·마케팅 분야에 몸담으면서 수많은 프로젝트를 성공적으로 만들며 독보적인 전문성을 쌓았습니다.

제가 이런 결과를 만들 수 있었던 이유는 다양한 분야에 대한 독서를 통한 통찰력, 그리고 다양한 글쓰기 경험을 통한 종합적 사고력 배양이 밑바탕이 되었습니다.

이제 이런 저의 다양하고 풍부한 경험을 바탕으로 여러분에게 도움이 되는 클래스를 계속 만들고 있습니다.

 

▣ 홈페이지: rk의 블로그

콘텐츠 연구소: RK의 글스토랑 (네이버 프리미엄 콘텐츠)]

▣ 저서: (여행 에세이) 그곳에서 너를 발견했다, 영화를 보고 나서 우리가 하는 말, 그날의 한 끼, 나만의 차별화된 글쓰기, 직장인을 위한 가장 현실적인 재테크, 스타트업을 위한 마케팅 전략, 캐리어 끌고 동남아로 가출하다, 나는 정말 사랑했을까, 예지몽 X, 광고로 보는 브랜드와 브랜딩 등

 

Curriculum

All

9 lectures ∙ (1hr 48min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

1 reviews

3.0

1 reviews

  • lse0417님의 프로필 이미지
    lse0417

    Reviews 1

    Average Rating 3.0

    3

    67% enrolled

    광고가 나올때 소리가 갑자기 커져서 시청에 조금 불편함이 있었습니다~ 볼륨을 일정하게 유지하면 좋을 것 같아요~~

    • rkwriter
      Instructor

      좋은 말씀 고맙습니다.

$45.10

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