2025 Marketing Trends for Starting Brands: Customer Touchpoint Marketing

Are you a founder? For the basic marketing course, this is all you need to watch.

Digital Marketing Fundamentals for Beginner Brands! (+ 2025 Marketing Trends!)

Are you personally doing marketing and finding it takes up too much of your time?

Do you have junior marketers or agencies but are having trouble communicating because they don't know much about marketing?

We cover GA4 and Meta/Naver, but do you want to know more about the essential core of marketing?

Welcome. This lecture was planned at the request of these people.

hello,
This is Hayden, the leader of the gross marketing agency ‘Market Peters’.

First, let me briefly introduce myself.

I am a marketer who has worked in the digital marketing field for over 10 years.

He is also an entrepreneur who has founded two platform startups.

We also received venture capital (VC) investment as a founding team.

I worked as a VC myself, investing in startups and also providing consulting.

Then, I became aware of one problem.

'For those who are starting a startup or working at a startup,

I see you're having a lot of trouble with marketing.

'I think many people have a hard time getting a feel for what marketing is.'

I came to realize this reality.

There are many courses on digital marketing and performance marketing. However, there are only many courses on the basics of tools.

There are hundreds, if not thousands, of marketing courses.

However , most of the lectures teach 'how to use tools' such as GA, Meta, SEO, etc.

It's hard to find a course that goes into depth about 'What is Marketing?'

Conversely, the deep insights of marketing gurus like Philip Kotler and Seth Godin

It is not easy for non-marketers to read because it is a thick book.

There are many stories that are too far removed from reality to apply to small businesses.

So, I created this course to teach you the essential theories of marketing.

This lecture is for CEOs or members of startup teams who have founded a startup.
Or, it was created for self-employed people who have started and are running small brands.

If you take just an hour or so on the weekend to attend the lecture,
You will be able to identify problems with your current marketing and determine directions for improvement.

• People who are not marketers but need to start marketing right away

• People who are doing marketing themselves but are not sure if they are doing it right

• Those who want to increase their understanding of the essence of marketing beyond online advertising tools

  
  

  
  

If these people listen to the lecture,

I think you will absolutely love the cost.

After about 2 hours and 20 minutes of lecture time,

I am sure that the students' marketing mindset will definitely change.

The 'Immortal Laws of Marketing' section is a proven resource that has received enthusiastic responses from entrepreneurs.

The second section of this lecture, 'The Immutable Laws of Marketing', covers the following topics:

This is a lecture I have been giving periodically to portfolio (investment company) representatives since I started working at VC.

Many representatives said that the content was very good.

He liked it because it was similar to a basic textbook but could be applied directly to practice.

My lectures have been very helpful in increasing sales, verifying PMF, attracting follow-up investment, pivoting, etc.

It was truly rewarding and a pleasure to listen to you speak.

There are also lectures on Inflearn that have just that section uploaded separately .

Students are sending us touching feedback.

In the 'Immortal Laws of Marketing' section, we will teach you the secrets that will become the basic physical strength and core muscles of marketing.

How should we view the field of marketing?

We will tell you step by step how to start marketing and what mindset you should have as you proceed.

I'm running my own business and doing marketing like I'm heading straight to the ground.

If you are someone who is wondering every day whether you are doing it right,

I highly recommend you listen to it. It will definitely become your blood and flesh.

In the 'Customer Touch Marketing' section, we'll tell you about the latest trends spreading in Silicon Valley.

The American IT industry is one step ahead of our country in product marketing and brand marketing.

Following multi-channel and omni-channel marketing , we value customer experience and relationships.

Customer Touchpoint Marketing is becoming a marketing trend .

This lecture is the first lecture and content to properly introduce customer contact marketing in Korea.

We will teach you step-by-step, from the basic concepts of customer contact marketing to specific implementation methods.

How to create a good landing page/detail page

Search Engine Optimization (SEO), content marketing, funnel metrics analysis, short form and social media channel management.

It was important originally, but it has become even more important in the era of customer contact marketing.

We will explain the A to Z of digital marketing one by one for beginner entrepreneurs and marketers.

I will also share with you the practical know-how I have accumulated through my own experience in starting and managing a business and through marketing.

This is a much more important and fundamental area than how to set up GA or meta ads and such.

How should we do marketing and what should be our priorities?

We provide customized information for startups and small brands .

With vivid examples from practical experience,

We will provide you with a step-by-step, concrete action plan that takes into account both management and financial perspectives.

I recommend this to these people

After taking the class, things will be different like this.

✔ ︎ What will you understand and be able to do after attending the lecture?

✅ You will be able to get a feel for what marketing is and what marketing your company needs right now. You will also learn the immutable laws of marketing that apply everywhere regardless of industry and product, and you will be able to branch out into dozens of ideas. In addition, you can apply a step-by-step action plan that sets the direction through customer contact marketing trends to your actual brand .

✔ ︎ Can we immediately apply what we learn in class to our business?

✅ That's the core of this lecture. The immutable laws of marketing will scratch the points that founders and marketers have been worrying about and will tell you the direction to solve the problem. Also, the lecture will tell you what laws you should apply to your brand first. We will minimize the words, "It depends on the product," "It depends on the industry," and provide specific guidelines, such as, "Start with this now."

Features of this course

Who created this course

Hayden Lee

Current) CEO of a marketing agency
Current) Blockchain startup marketing director
Current) Outside Director of an AI startup

Former) Side job investment platform, meal collection app startup
Former Marketing Director at an early-stage startup investment firm
Former) Unicorn Startup Marketing and Public Relations Team Leader