Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.
23 learners
Level Basic
Course period Unlimited
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Marketing's Immutable Law That Applies to Any Product
2025 Marketing Trends: Concept and Implementation of Customer Touchpoint Marketing
Digital Marketing Priorities for Startups & Small Brands
Are you personally doing marketing and finding it takes up too much of your time?
Do you have junior marketers or agencies but are having trouble communicating because they don't know much about marketing?
We cover GA4 and Meta/Naver, but do you want to know more about the essential core of marketing?
Welcome. This lecture was planned at the request of these people.
hello,
This is Hayden, the leader of the gross marketing agency ‘Market Peters’.
First, let me briefly introduce myself.
I am a marketer who has worked in the digital marketing field for over 10 years.
He is also an entrepreneur who has founded two platform startups.
We also received venture capital (VC) investment as a founding team.
I worked as a VC myself, investing in startups and also providing consulting.
Then, I became aware of one problem.
I came to realize this reality.
There are hundreds, if not thousands, of marketing courses.
However , most of the lectures teach 'how to use tools' such as GA, Meta, SEO, etc.
It's hard to find a course that goes into depth about 'What is Marketing?'
Conversely, the deep insights of marketing gurus like Philip Kotler and Seth Godin
It is not easy for non-marketers to read because it is a thick book.
There are many stories that are too far removed from reality to apply to small businesses.
This lecture is for CEOs or members of startup teams who have founded a startup.
Or, it was created for self-employed people who have started and are running small brands.
If you take just an hour or so on the weekend to attend the lecture,
You will be able to identify problems with your current marketing and determine directions for improvement.
People who are not marketers but need to start marketing right away
People who are doing marketing themselves but are not sure if they are doing it right
Those who want to increase their understanding of the essence of marketing beyond online advertising tools
If these people listen to the lecture,
I think you will absolutely love the cost.
After about 2 hours and 20 minutes of lecture time,
I am sure that the students' marketing mindset will definitely change.
The second section of this lecture, 'The Immutable Laws of Marketing', covers the following topics:
This is a lecture I have been giving periodically to portfolio (investment company) representatives since I started working at VC.
Many representatives said that the content was very good.
He liked it because it was similar to a basic textbook but could be applied directly to practice.
My lectures have been very helpful in increasing sales, verifying PMF, attracting follow-up investment, pivoting, etc.
It was truly rewarding and a pleasure to listen to you speak.
There are also lectures on Inflearn that have just that section uploaded separately .
Students are sending us touching feedback.
In the 'Immortal Laws of Marketing' section, we will teach you the secrets that will become the basic physical strength and core muscles of marketing.
How should we view the field of marketing?
We will tell you step by step how to start marketing and what mindset you should have as you proceed.
I'm running my own business and doing marketing like I'm heading straight to the ground.
If you are someone who is wondering every day whether you are doing it right,
I highly recommend you listen to it. It will definitely become your blood and flesh.
The American IT industry is one step ahead of our country in product marketing and brand marketing.
Following multi-channel and omni-channel marketing , we value customer experience and relationships.
Customer Touchpoint Marketing is becoming a marketing trend .
This lecture is the first lecture and content to properly introduce customer contact marketing in Korea.
We will teach you step-by-step, from the basic concepts of customer contact marketing to specific implementation methods.
It was important originally, but it has become even more important in the era of customer contact marketing.
We will explain the A to Z of digital marketing one by one for beginner entrepreneurs and marketers.
I will also share with you the practical know-how I have accumulated through my own experience in starting and managing a business and through marketing.
This is a much more important and fundamental area than how to set up GA or meta ads and such.
How should we do marketing and what should be our priorities?
We provide customized information for startups and small brands .
Current) CEO of a marketing agency
Current) Blockchain startup marketing director
Current) Outside Director of an AI startup
Former) Side job investment platform, meal collection app startup
Former Marketing Director at an early-stage startup investment firm
Former) Unicorn Startup Marketing and Public Relations Team Leader
Who is this course right for?
Startup and small brand representatives who are directly involved in marketing and have many concerns
Junior marketers who want to know everything from marketing basics to trends
Those who want to communicate better with marketers or agencies
Marketers who want to build up their true essential skills rather than just marketing tools
46
Learners
6
Reviews
5.0
Rating
2
Courses
Market Peters uses growth marketing and content marketing to
We are a marketing agency specializing in startups and small brands that accelerates product growth.
Working with clients across various domains, including commerce, healthcare, AI, and B2B,
we solve marketing problems and prove performance through data.
All
27 lectures ∙ (2hr 22min)
All
4 reviews
5.0
4 reviews
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5
Thank you for providing such a fulfilling lecture. I was really lost because it had only been a few weeks since I started working in marketing. Thanks to you, I was able to grasp what is most important in marketing, and as I gradually proceeded with my work, I realized that this lecture became a stepping stone for my growth. If you provide another lecture in the future, I will purchase it again!
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5
The lecture was great! I didn't have high expectations since it was an online lecture, but it extracted and taught the core points so well that it didn't feel like a waste of time. What I liked the most was the practical assignment in each chapter. It was helpful because it allowed me to apply what I learned directly to my product and think about it. While doing the assignments, I realized, "Ah, our brand is lacking in this area right now." 😊😊 I think it was even better because it wasn't superficial information, but practical content that I could actually use. Even a beginner like me could easily follow along to the point where I thought, "Ah, this is how you do it!" and after listening to the lecture, the direction my brand should take became much clearer. Thank you for the great lecture :)
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