강의

멘토링

로드맵

NEW
Business & Marketing

/

Management

[Business Planning Archive] New Business Development and Business Models

You can understand the importance of new business development for sustainable corporate growth and establish strategies for discovering and managing new businesses by learning from successful domestic and international cases.

1 learners are taking this course

  • kpcre
신사업
블루오션
선점경쟁
인접사업
시험
Management

What you will learn!

  • You can understand effective new business development methodologies based on excellent overseas case studies.

  • You can identify management methodologies for maintaining new business pipelines.

  • You can identify risk factors to avoid in the new business development process.

The success and pitfalls of new business development that provides opportunities to create new business models!


New business refers to ventures pursued in fields that are directly or indirectly related to a company's existing core business areas, or in completely new fields. As the acceleration of technological development and intensification of global competition continue to shorten industry lifecycles, competition among companies to secure new business opportunities is expected to accelerate further in the search for new revenue sources. However, it can be problematic when companies focus on the 'reasons why they should' and jump into new businesses with all sorts of rosy prospects and optimistic expectations.

Through this course, you can understand the importance of new business development for sustainable company growth and establish new business discovery and management strategies learned from successful domestic and international cases.

Field-centered education

  • We have organized new business development methodologies in an easy-to-understand way based on various excellent overseas case studies.

  • Management methodologies for maintaining new business pipelines and 7 categories of risk factors to avoid in the new business development process are provided through case-centered examples.


Presenting key points focused on practical application

  • You can learn by topic through micro-learning focused on core keywords that can be immediately applied in practical work.

Course Outline


  1. Why You Should Pay Attention to New Business Ventures

  2. Flexible thinking for new business development

  3. New Business Discovery Type (1) New Business Development Through Adjacent Business

  4. New Business Discovery Type (2) New Business Development Through Customer Targeting

  5. New Business Discovery Type (3) New Business Development Through Blue Ocean

  6. Systematic Growth Management Strategies for New Business

  7. 7 Viruses That Block New Business Success

  8. Why Do Good Technologies Fail?

Presenting differentiated content through recruiting specialized instructors in the new business development field

We recruit expert instructors in the field of new business development to provide lectures that carefully select only the core skills required in industrial settings. We have recruited instructors who are highly praised for their in-depth lectures at corporations, public institutions, and universities to present professional and differentiated content.


Director of Research Park Yong-sam

Current) Head of Corporate Citizenship Research Center, POSCO Management Research Institute

Former) Electronics and Telecommunications Research Institute (ETRI)

Former) Adjunct Professor at Hanyang University and Pohang University of Science and Technology

[Book]

Hidden Formula for Corporate Growth (2008), Saengneung

The Workplace is a Game (2015), Deonan Publishing

Ted, The Eye That Sees the Future (2017), One&One Books

Recommended for
these people

Who is this course right for?

  • New business and new business development department heads and working-level staff

  • Department heads and working-level staff interested in new business planning

Hello
This is

368

Learners

35

Reviews

1

Answers

4.6

Rating

138

Courses

1987년에 설립된 한국생산성본부 부설기관으로, 기업과 공공기관의 임직원을 대상으로 회사생활에 꼭 필요한 직무교육을 제공하고 있습니다.

실제 기업의 업무에서 일어나는 ‘일’을 바탕으로 실무역량 강화를 위한 직무역량(Job-Duty-Task) 기반의 교육 콘텐츠를 구성했습니다.

차원이 다른 직무교육을 경험해 보세요!

홈페이지 : https://www.kpcice.or.kr

Curriculum

All

26 lectures ∙ (3hr 45min)

Published: 
Last updated: 

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

Limited time deal

$57,920.00

34%

$69.30

kpcre's other courses

Check out other courses by the instructor!

Similar courses

Explore other courses in the same field!