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Marketing & PR

Positioning & Website Content Strategy

We will teach you how to create a sharp positioning strategy that successfully penetrates the market and how to implement it through content. We will compress the core strategies that are important for the growth of tech companies but are surprisingly easy to overlook into 2 hours.

20 learners are taking this course

  • Grace Shin
디지털마케팅
3시간 만에 완강할 수 있는 강의 ⏰
Digital Marketing
Contents Marketing
Content Planning
Management

What you will learn!

  • Marketing Strategy

  • Positioning

  • Website

  • Content Marketing

This is a paid replay of the offline special lecture "Positioning & Website Content Strategy" held at Digiocean in September 2024. Please note that some of the live content is not included in the replay! 🙇🏻‍♀️

What differentiates our company's tech products/services?

Can you explain it in one sentence?


If you answered 'No', please read on!


Tech companies that have grown rapidly and are now market leaders—Canva, Slack, Calendly, DocuSign, and more—have one thing in common: they started with a sharp positioning.

They expanded their influence by first capturing a small market segment and then gradually expanding their target audience. The secret to their success lies in clearly defining their target customers, their problems, and the unique features of their product (solution), and then communicating this to potential customers.


Can't you explain exactly what sets us apart?

Are you having trouble getting your customers to understand your product?

Is your website not showing up well in search engines when you search for related keywords?

Not sure which keywords to target?

Is your website traffic and demo/inquiry requests stagnating?


If so, it's likely not simply a marketing issue. We need to reexamine our more fundamental positioning strategy and re-establish the "message" we're conveying through marketing and content.

This seminar will delve into how to develop a positioning strategy and effectively translate it into content. We'll examine successful tech company website examples and even teach you how to derive page-specific messages based on SEO keywords!

🙋🏻‍♀️ Recommended for these people

I'm not sure what makes our product different

I'm having a hard time convincing customers about my product.

When I search for related keywords, our site doesn't appear on the results page.

I'm not receiving any inquiries from the website.

It's difficult to attract new customers because there's no clear differentiation compared to competitors.

Even internal employees have different understandings of the product.

👀 You can get things like this!

Learn the framework of GTM strategy and explore real-world examples.

Learn how to deliver your website message based on SEO keywords for each funnel.

Review your brand's strategy and identify areas for improvement.

Gain insights that can be applied immediately to your work.

🗓 Special lecture order

  • [Planning] Market Penetration Positioning Strategy (Digio Ocean)

    • Positioning is a business strategy.

    • How to enter the market

    • How to start sharp

    • Five Elements of Positioning

    • Message Elicitation Framework

  • [Execution] How to Turn Your Positioning Strategy into Content (Elephant)

    • The website has 2 readers.

    • What Successful B2B Service Websites Have in Common

    • Solution = Target Segment VP Case

    • Resource = Content Marketing Strategy Case Study

    • Keyword-based web page key message derivation

Live Special Lecture Highlights

  • Average satisfaction with offline special lectures: 9 points (53 survey participants)

  • A total of 80 people registered

  • 5 LinkedIn reviews in total

🎁 Bonus benefits


Positioning & Messaging Worksheet

We'll give you a <Positioning & Messaging Worksheet> so you can apply the content explained in the offline special lecture directly to your own business.

After the special lecture, complete the worksheets following the detailed guide and conduct a mini-workshop with other departments!

🎤 Speaker Introduction

My name is Grace, and I'm a B2B marketer with 12 years of experience, living in the UK and working as a Dimension Director at a US IT cloud company.

👉🏻Apply for LinkedIn connection

👉🏻 Subscribe to DigiQ's Marketing Insight Letter

  • Current) Marketing Director, US IT company | UK

  • Former Director of Digital Marketing at Medallia | UK

  • Former Senior Digital Marketer, The First Group | UAE

  • Former Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. | UAE

  • Former Marketing Manager, One Agency | South Africa

  • 🎓 The University of Manchester MBA | UK

  • 🎓 Graduated from Hongik University, Department of English Literature | Korea

Real reviews from offline participants

It was really informative and a great time to rethink the value of the service our team creates :)

I appreciated that you explained each process step by step, not just in theory, but in a practical way, showing how to approach and find solutions. And, rather than spending time explaining specific methods, you taught me the big picture, showing me how to approach the problem from different perspectives and concepts.

I couldn't help but apply right away because you covered the rare topics of 'positioning' and 'website'>< Thank you for covering these topics, and the two topics were connected in a fun way, which was interesting! I think I should put both topics into practice as soon as I get back to work!

Learn practical methods for areas you've been struggling with. Fill out the provided template and strengthen your positioning/content SEO strategy to fit your funnel. Thank you! 🤗

I found the course to be very helpful, with high-quality content that I believe will be very helpful in my work. I appreciated the step-by-step explanation of positioning and the subsequent process of developing a message.

It was helpful to be able to get various tips that can be applied immediately in practice!

I enjoyed understanding the concept of positioning strategy. The storytelling was natural, so I listened intently. It was also a time when I realized the importance of positioning and content strategy for marketers and the need for deep consideration.

In some ways, I thought I knew the material, but the details were different! I really enjoyed listening to it. I want to go back and try it right away. I think I'll find it very useful in many ways in the future!! Thank you!!

The seminar was incredibly engaging, with a wealth of diverse methodological approaches and solutions presented, and, most importantly, explained in an easy-to-understand manner. I'd like to express my sincere gratitude to the two instructors for their time.

I understood the explanations very well thanks to the calm progress!

This is really useful information, so I want to apply it right away. The workbook included will make it even more useful!

I liked that you taught me a lot of concepts that I could apply right away. 😊

I had a lot of concerns about positioning, but it was nice to find out that there were many people with the same concerns during Q&A time🥹

It was a happy time as I gained so many unexpected insights!!

Recommended for
these people

Who is this course right for?

  • I'm not sure what makes our product different

  • I'm having a hard time convincing my customers about my product.

  • When I search for related keywords, our site does not appear on the results page.

  • I'm not receiving any inquiries from the website

  • It is difficult to attract new customers because there is no clear differentiation compared to competitors.

  • Even internal staff members have different understandings of the product.

Hello
This is

430

Learners

29

Reviews

34

Answers

4.7

Rating

6

Courses

미국 IT 테크 기업에서 글로벌 디지털마케팅을 총괄로 일하고 있는 그레이스입니다. 러시아, 남아프리카공화국, 중국, 아랍에미리트 등 다양한 나라에서 경험을 쌓은 후, 현재 영국에서 현업 디지털마케터로 활동 중입니다. 2020년 마케팅 콘텐츠/커뮤니티 플랫폼 '디지오션'을 창업하여 운영중이기도 합니다.

약력

  • 현) 미국 테크기업, 글로벌 디맨드 제너레이션 디렉터

  • 전) Medallia, 유럽/아태 지역 디지털마케팅 디렉터

  • 전) The First Group (UAE), 시니어 디지털마케팅 전략가

  • 전) 浙江大华技术公司 (UAE), 디지털마케팅 매니저

  • 전) One Agency (남아공), 마케팅 매니저

  • 전) 제일기획, 소치올림픽 스포츠마케팅팀

  • 전) 서드에이지, 기획팀 사원

  • - 영국 맨체스터 대학교 MBA / 홍익대학교 영문학과 졸업

채널

Curriculum

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15 lectures ∙ (1hr 4min)

Course Materials:

Lecture resources
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$26.40

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