Positioning & Website Content Strategy

This is the paid replay video of the offline special lecture 'Positioning & Website Content Strategy' held at DigitalOcean in September 2024. Please note that some parts of the live content are not included in the replay! 🙇🏻‍♀️

The differentiating factors of our company's tech products/services

Can you explain it in one sentence?

If you answered 'No', please continue reading!

Tech companies like Canva, Slack, Calendly, DocuSign, and others that have grown rapidly and are now leading their markets all share the common trait of starting with sharp positioning.

They expanded their influence through a strategy of first capturing small market segments and then gradually expanding their targets. The key to their success lies in clearly defining their target customers, their pain points, and the differentiation of their products (solutions), and effectively communicating this to potential customers.

Can't you explain our differentiating factors accurately?

Are you having difficulty helping customers understand your product?

Even when searching for related keywords, our website doesn't appear well in search engine results?

Are you unsure about which keywords to target?

Are the amount of traffic coming to your website and the number of demo/inquiry requests stagnating?

Then it's highly likely that this isn't simply a marketing issue. You need to examine more fundamental positioning strategies and reestablish the 'message' being conveyed through marketing and content.

In this seminar, we'll dive deep into how to establish positioning strategies and effectively turn them into content. We'll examine successful tech company website examples and teach you everything from deriving page-specific messages based on SEO keywords!

🙋🏻‍♀️ Recommended for these people

✅ I'm not sure what makes our product different from others

✅ I'm not doing well at convincing customers about the product

✅ Even when searching for related keywords, our site doesn't appear in the search results

✅ Inquiry requests are not coming through the website

✅ It's difficult to attract new customers because our differentiation from competitors is not clear

✅ Even internal employees have different understandings of the product

👀 You can gain these kinds of things!

✔ Learn the GTM strategy framework and examine real-world case studies

✔ Learn how to deliver website messages based on SEO keywords for each funnel

✔ Check your brand's strategy and identify directions for improvement

✔ Gain insights that you can apply directly to your work

🗓 Special Lecture Schedule

• [Planning] Market Penetration Positioning Strategy (Digital Ocean)

  • Positioning is a business strategy

  • How to Enter the Market

  • How to Start Pointedly

  • 5 Elements of Positioning

  • Message Derivation Framework

• [Implementation] How to Turn Your Positioning Strategy into Content (Eliphant)

  • The website has 2 readers

  • Common Features of Successful B2B Service Websites

  • Solution = Target Segment VP Case Study

  • Resource = Content Marketing Strategy Case Studies

  • Keyword-based Web Page Key Message Extraction

✨Live Special Lecture Highlights

• Offline special lecture satisfaction average 9 points (53 survey participants)

• Total registered participants: 80 people

• LinkedIn reviews total 5

🎁Bonus Benefits

🎤 Speaker Introduction

❤Real Reviews from Offline Participants