Business Analytics, Data-Driven Marketing Sales Strategy Practical Master Class
Did you know that marketing is a battle of data, not intuition? Data analysis is inseparable from marketing! Job seekers who want to know about the importance of data analysis, and employees who want to strengthen their capabilities while working in the marketing department, come on in!
Strengthen your marketing strategy based on business practice datasets
How to derive results through data-driven testing
Marketing is all about intuition?! Absolutely not! 🙅🏻 Data-driven marketing is now the trend!
Marketing that relied on intuition is over!
Data proficiency is essential in marketing, right? 📁 Analyze your data easily and conveniently with Excel and become a top marketer! 🎓
Data-driven marketing is now the trend! 📖
Advances in data utilization have also brought about changes in marketing techniques. Through growth hacking and algorithms, we can quickly and easily receive personalized product recommendations. These results are all derived from data analysis, meaning that data analysis has become an essential skill in marketing. However, the reality is that many practitioners still find data utilization difficult.
Data without utilization is as good as dead data! No matter how great a product is, if it's not properly marketed, it's just a shiny new apricot. If you can effectively utilize data, you can effectively sell inventory in this era of overproduction and generate solid profits! (Data utilization is essential for business managers 😉)
This course will teach you data analysis methods such as customer validity probability, customer lifetime value calculation, cohort analysis, RFM analysis, and paired sample t-tests, enabling you to develop effective marketing strategies . If you've ever wondered about data analysis methods, this course will answer them all. Furthermore, you'll gain practical skills through hands-on practice using a five-year virtual dataset, a win-win! Become a professional marketer capable of effective data-driven marketing right now.
Make you a data master So that I can lead you! ✨
💁 Recommended for these people
✔️ Future marketers who want to achieve results through data analysis
✔️ Non-majors who want to acquire data analysis skills
✔️ Job seekers who want to experience the business field
✔️ Current employees in dire need of strengthening their job competencies
✔️ Those who dream of starting a business/joining a company/changing jobs/re-skilling/talent transformation
🎲 After listening to this lecture
By taking this Data-Driven Marketing Sales Strategy Practical Masterclass, you'll gain the following capabilities:
✔️ Efficient data management capabilities
✔️ Ability to produce results quickly and easily
✔️ Ability to develop effective data-driven marketing strategies
✔️ 100% practical data analysis skills
Key points of this lecture 👀
1. You can analyze data with Excel ?! Say goodbye to difficult analysis tools! 👋
Python, R, SQL... The names of these analytical tools are often overwhelming... Isn't there a way to analyze your data easily and conveniently? That solution is here! 💥 Excel, with its accessibility and usability, is perfectly capable of analyzing data! This guide covers data analysis using Excel's built-in features, like pivot tables and advanced filters . Break free from complex analytical tools and quickly and easily develop your data analysis skills!
2. Training based on 70,000 sales information data
This course will analyze data from a fictitious company called "Maso Electronics Mart" and conduct a variety of analyses. Gain practical experience by practicing various data analysis methods, including customer validity probability, customer lifetime value, customer churn risk, average purchase cycle calculation, cohort analysis, and RFM analysis, all based on fictitious data!
3. Studying data analysis after a meal ⛰︎
In today's busy world, by the time you get home from work and eat, it's already time to sleep... Can you relate? For modern people, taking the time to study is a luxury in itself. Maso Campus has prepared this for you! In just five hours, you can learn the core competencies essential for business managers . Highly recommended for anyone looking to learn data analysis, from the basics to its application, in a short period of time!
Check out what you've learned 📚
Find top employees using Excel's advanced filter feature.
Managing Customers with ABC Analysis
Prevent customer churn with cohort analysis
Targeting Marketing with RFM Analysis
Calculate the average purchase cycle to predict the next purchase date.
Using the Paired Samples T-Test to Determine Educational Outcomes
Maso Campus Director Choi Jeong-ah We are with you ✒️
Check out the Q&A! 💬
Q. What makes simulation lectures different from other lectures?
Throughout the course, students will assume the role of executives at the virtual company "Maso Electronics." Therefore, they will immerse themselves in the decision-making process as if it were their own company. The data presented is realistic and reflects the company's identity.
Q. Do I need to be proficient in Excel to follow the class?
You don't have to worry about your Excel skills because the instructor will go over each and every button you need to click.
Q. I'm not that high in my position yet. Do you think this lecture is only meaningful if you have a high position?
No, that's not true. The only difference may be the size of the data being handled, but the ability to think data-driven is a skill required regardless of position or field.
Q. Are there any requirements or prerequisites for taking the course?
Since this is a hands-on course, we recommend bringing a dual monitor or a spare device that allows you to separate the lecture and practice screens. Furthermore, since the practical training will be conducted on a Windows OS, we recommend taking the course in a Windows environment.
Please check before taking the class! ✅
💡 Instructions
Sound volume varies by lecture (unit). Depending on your viewing environment, the audio in certain videos may appear quieter. Therefore, please be sure to check the lecture preview before attending.
Since this is a hands-on course, we recommend bringing a dual monitor or a spare device that allows you to separate the lecture and practice screens. Furthermore, since the practical training will be conducted on a Windows OS, we recommend taking the course in a Windows environment.
Lecture notes and practice files are available in the <0. Textbook Download Center> section.
Curious about other courses at Maso Campus?
Recommended for these people
Who is this course right for?
Future marketers who want to achieve results through data analysis
College students who want to experience marketing work
Job seekers looking for a marketing job
Employees who want to enhance their work capabilities
Those who dream of “starting a business/joining a company/changing jobs/re-skilling/talent transformation”
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"어제보다 성장하겠습니다. 그리고, 어제보다 성장하려는 사람을 돕겠습니다."
마소캠퍼스의 진심과 소망을 담은 Actionable Content로,
2013년부터 온오프라인으로 함께해 온 누적 강의 1억시간!
이 소중한 경험과 시간은 언제나 마소캠퍼스와 수강생 모두의 성장의 원천입니다.
마소캠퍼스 팀은 우리의 모두의 성장을 위해 두 가지 원칙을 반드시 지킵니다.
1. 배우면 반드시 쓸 수 있는 Actionable Content
2. 참여자의 시간과 수고를 존중하는 Time-Saving Curriculum
마소캠퍼스의 Actionable and Time-Saving Curriculum으로 성장의 길을 함께 걸어나가길 기원합니다.
I'm glad you were satisfied with the lecture😊 Among the lectures at Maso Campus, the lectures starting with 'Business Analytics' introduce various analysis techniques, so please refer to them. If you have any questions, please leave them and I will answer them in detail~~
Find top employees using Excel's advanced filter feature. 
Managing Customers with ABC Analysis 
Prevent customer churn with cohort analysis 
Targeting Marketing with RFM Analysis 
Calculate the average purchase cycle to predict the next purchase date. 
Using the Paired Samples T-Test to Determine Educational Outcomes
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