Did you know that marketing is a battle of data, not intuition? Data analysis is inseparable from marketing! Job seekers who want to know about the importance of data analysis, and employees who want to strengthen their capabilities while working in the marketing department, come on in!
Efficient data management methods
Data analysis methods and utilization plans
Strengthen your marketing strategy based on business practice datasets
How to derive results through data-driven testing
Marketing is all about intuition?! Absolutely not! 🙅🏻
Data-driven marketing is now the trend!
Data proficiency is essential in marketing, right? 📁
Analyze your data easily and conveniently with Excel and become a top marketer! 🎓
Advances in data utilization have also brought about changes in marketing techniques. Through growth hacking and algorithms, we can quickly and easily receive personalized product recommendations. These results are all derived from data analysis, meaning that data analysis has become an essential skill in marketing. However, the reality is that many practitioners still find data utilization difficult.
Data without utilization is as good as dead data! No matter how great a product is, if it's not properly marketed, it's just a shiny new apricot. If you can effectively utilize data, you can effectively sell inventory in this era of overproduction and generate solid profits! (Data utilization is essential for business managers 😉)
This course will teach you data analysis methods such as customer validity probability, customer lifetime value calculation, cohort analysis, RFM analysis, and paired sample t-tests, enabling you to develop effective marketing strategies . If you've ever wondered about data analysis methods, this course will answer them all. Furthermore, you'll gain practical skills through hands-on practice using a five-year virtual dataset, a win-win! Become a professional marketer capable of effective data-driven marketing right now.
By taking this Data-Driven Marketing Sales Strategy Practical Masterclass, you'll gain the following capabilities:
Python, R, SQL... The names of these analytical tools are often overwhelming... Isn't there a way to analyze your data easily and conveniently? That solution is here! 💥 Excel, with its accessibility and usability, is perfectly capable of analyzing data! This guide covers data analysis using Excel's built-in features, like pivot tables and advanced filters . Break free from complex analytical tools and quickly and easily develop your data analysis skills!
This course will analyze data from a fictitious company called "Maso Electronics Mart" and conduct a variety of analyses. Gain practical experience by practicing various data analysis methods, including customer validity probability, customer lifetime value, customer churn risk, average purchase cycle calculation, cohort analysis, and RFM analysis, all based on fictitious data!
In today's busy world, by the time you get home from work and eat, it's already time to sleep... Can you relate? For modern people, taking the time to study is a luxury in itself. Maso Campus has prepared this for you! In just five hours, you can learn the core competencies essential for business managers . Highly recommended for anyone looking to learn data analysis, from the basics to its application, in a short period of time!
Find top employees using Excel's advanced filter feature.
Managing Customers with ABC Analysis
Prevent customer churn with cohort analysis
Targeting Marketing with RFM Analysis
Calculate the average purchase cycle to predict the next purchase date.
Using the Paired Samples T-Test to Determine Educational Outcomes
Q. What makes simulation lectures different from other lectures?
Throughout the course, students will assume the role of executives at the virtual company "Maso Electronics." Therefore, they will immerse themselves in the decision-making process as if it were their own company. The data presented is realistic and reflects the company's identity.
Q. Do I need to be proficient in Excel to follow the class?
You don't have to worry about your Excel skills because the instructor will go over each and every button you need to click.
Q. I'm not that high in my position yet. Do you think this lecture is only meaningful if you have a high position?
No, that's not true. The only difference may be the size of the data being handled, but the ability to think data-driven is a skill required regardless of position or field.
Q. Are there any requirements or prerequisites for taking the course?
Since this is a hands-on course, we recommend bringing a dual monitor or a spare device that allows you to separate the lecture and practice screens. Furthermore, since the practical training will be conducted on a Windows OS, we recommend taking the course in a Windows environment.
💡 Instructions
Who is this course right for?
Future marketers who want to achieve results through data analysis
College students who want to experience marketing work
Job seekers looking for a marketing job
Employees who want to enhance their work capabilities
Those who dream of “starting a business/joining a company/changing jobs/re-skilling/talent transformation”
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Reviews
96
Answers
4.7
Rating
87
Courses
"어제보다 성장하겠습니다. 그리고, 어제보다 성장하려는 사람을 돕겠습니다."
마소캠퍼스의 진심과 소망을 담은 Actionable Content로,
2013년부터 온오프라인으로 함께해 온 누적 강의 1억시간!
이 소중한 경험과 시간은 언제나 마소캠퍼스와 수강생 모두의 성장의 원천입니다.
마소캠퍼스 팀은 우리의 모두의 성장을 위해 두 가지 원칙을 반드시 지킵니다.
1. 배우면 반드시 쓸 수 있는 Actionable Content
2. 참여자의 시간과 수고를 존중하는 Time-Saving Curriculum
마소캠퍼스의 Actionable and Time-Saving Curriculum으로 성장의 길을 함께 걸어나가길 기원합니다.
All
17 lectures ∙ (5hr 22min)
Course Materials:
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3 reviews
4.7
3 reviews
Reviews 1
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Average Rating 5.0
5
Thank you for leaving a review😊 It feels like the hard work paid off. Maso Campus will always do its best!
Reviews 1
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Average Rating 4.0
4
Thank you for explaining it well.
Thank you! We have worked hard to make it so that you can understand the content well. We will continue to explain it in detail and easily!
Reviews 18
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Average Rating 4.8
5
It was great to be able to practice it myself. I hope you teach other analysis techniques too!
I'm glad you were satisfied with the lecture😊 Among the lectures at Maso Campus, the lectures starting with 'Business Analytics' introduce various analysis techniques, so please refer to them. If you have any questions, please leave them and I will answer them in detail~~
$61.60
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