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B2B product problem-solving case studies, design guidelines, and Q&A session

Have you ever felt frustrated by the lack of content covering B2B products while building one? We’ll make the similarities and differences between B2B and B2C products easy to understand, drawing on Younghwa’s actual career experience.

(4.2) 11 reviews

162 learners

Level Basic

Course period Unlimited

Service Planning
Service Planning
Business Problem Solving
Business Problem Solving
User Interviews
User Interviews
product design
product design
b2b
b2b
Service Planning
Service Planning
Business Problem Solving
Business Problem Solving
User Interviews
User Interviews
product design
product design
b2b
b2b

Reviews from Early Learners

4.2

5.0

doden0825

61% enrolled

It's really helping me understand B2B!

5.0

일요일좋아

100% enrolled

The price is affordable and the content is substantial! I enjoyed it 😊😊

5.0

썸머

94% enrolled

I was able to understand the difference between B2B and B2C product design. Also, it was helpful because I was able to get clues about various factors to consider when carrying out a project. Since it was a recording of a seminar, it didn't cover one topic in depth, but I was able to look at the overall content broadly and think about the direction of this job. I think it will definitely be helpful even if it's not a B2B job.

What you will gain after the course

  • Similarities and differences between B2B and B2C products

  • An overview of the B2B products Younghwa worked on throughout their career, including Toss

  • B2B Product Portfolio Composition TIP

  • Designer, coach, and someone who does a bit of everything

  • (Former) Viva Republica–Toss Product Designer (Tools)

    • Training on internal and external tools such as Notion and Slack

    • Planning and conducting internal training on workflow automation and efficiency improvement

    • Delivered 20 lectures in front of 400 Toss employees

  • (Former) Thingsflow Designer

  • (Former) Spoqa Designer

Hello,
12-year product designer
Kang Young-hwa 🙂

Before I knew it, I was already in my 12th year as a designer.
Over the course of building a fairly long career, I’ve been fortunate to consistently create digital products, deliver meaningful results, and solve problems.

The group coaching session held last December

The reason I came to create this course was that, over the past year or so, I had the opportunity to meet with 100 coaches intensively.

I personally found it incredibly rewarding to have helped so many people. Through coaching and working with my coachees, I realized that the reason I was able to work successfully as a designer was because I had accumulated a great deal of tacit knowledge.

I thought that expanding on this to share fundamental insights into how problem-solving is done would also benefit the industry. I became convinced that it could be a great help to startup professionals, designers, and PMs as well.

Some companies have even introduced a role called Problem Solver, and job postings for designers and PO/PMs all mention "problem-solving processes", but there aren't many courses that clearly explain what problem-solving skills actually are.

I hope many of you will take this course and, by working through the self-coaching checklist, gain greater clarity about yourselves, your projects, and your products. I hope this helps you become better at solving problems.

I enjoy working and have generally tried to enjoy what I do as much as possible. But looking back, that wasn’t always the case. Learning methodologies on my own was sometimes painful and difficult. Through this process, I want to candidly share what I’ve learned and help improve the way people in the industry work.

You'll learn the following!

Projects that Yeonghwa has worked on so far

  • My First Startup, Taste Lab

  • Considerations When Creating Dodo Point (Spoca)

  • Toss internal product

  • Design review with designers from Toss affiliates

Similarities and Differences Between B2C and B2B

  • Overall Overview

  • Problem Definition Approach

  • Ideal Workflow

  • Things That Are Important for Success


Data-driven UX and user research for B2B products

  • Key Metrics for B2B Products

  • User Research Methodology

  • Misconceptions about B2B Products

You can also explore various case studies on service planning, problem-solving skills, user interviews, product design, and B2B.

This is part of the course content!
If watching the video makes you curious about something,
the course can help you find answers.

Feedback from those who watched the course first
Feedback 💫

I’m a solo designer at a startup. With situations and the pace changing every day, yet so many problems remaining stagnant beneath the surface, it’s difficult to make decisions on my own, and far too many steps in the process of creating a truly great product are being skipped. In this environment, it was great to realize what basic things I had been missing, and I’m truly grateful that you awakened a positive sense of urgency in me.

It was neither a course that focused too heavily on theory and was difficult to apply nor one that only provided practical tips without explaining why. I really liked the balance.

It was very helpful to hear from a B2B practitioner speaking to other practitioners. As a junior B2B designer at a small company, I often worried about whether I was doing my job well. When I searched for resources online, I found that the standards for product designers at shopping malls or platforms were frequently discussed, but they didn’t really apply to me, which made me anxious. Since I’ve been applying many of the things you pointed out in my work, I felt reassured that I’m doing a good job.

As an inexperienced designer at a company without a user research culture, I sometimes felt at a loss about what to do, but I now have a better sense of direction. I’ve conducted UT a few times, but finding the right people for each situation was always a burden. Thanks to what you explained, that burden has been eased. Thank you!

I am building a portfolio for a B2B career. This session helped me identify what I am doing well and what I am not, so I now understand my own strengths and weaknesses. Based on this, I plan to identify what I should emphasize and improve and create my portfolio.

I had planned and improved parts of the features of a B2B SaaS product, but I was discouraged because I didn’t have any outcome metrics and was worried that I wouldn’t be able to use it in my portfolio. That’s when I took this course. You mentioned that although short-term, immediate, data-based metrics like those in B2C may be difficult to obtain, it’s not as though there are no metrics at all, and you discussed the effectiveness that can be measured, which was a tremendous revelation for me. If there is a follow-up course, I would love to take it as well. When I listen to Younghwa’s lectures, I feel like I can understand them rather than hearing something vague and abstract, which makes me want to study more :)

Things to Note Before Taking the Course

Study materials

  • Approximately 150 pages of PPT presentation materials

  • All external links mentioned in the course materials

Prerequisites and Notes

  • It includes some content that may be somewhat difficult for job seekers.

  • I expect this to be very helpful for junior designers and PMs with 1–3 years of experience working with B2B products.
    However, I also recommend it to people in other roles or at different experience levels who want to build a strong foundation.


Recommended for
these people

Who is this course right for?

  • Designers, service planners, and PMs working on B2B products

  • Someone interested in B2B products

Hello
This is youngkang

Career Verified

14,322

Learners

237

Reviews

6

Answers

4.8

Rating

12

Courses

I am a designer and entrepreneur with a deep interest in "ways of working" and "how to work happily."
Until 2023, I designed productivity tools for team members at Toss.
I run the Instagram account @youngkang.design and a YouTube channel.

Curriculum

All

18 lectures ∙ (1hr 25min)

Published: 
Last updated: 

Reviews

All

11 reviews

4.2

11 reviews

  • doden08254643님의 프로필 이미지
    doden08254643

    Reviews 9

    ∙

    Average Rating 5.0

    5

    61% enrolled

    It's really helping me understand B2B!

    • limsummer님의 프로필 이미지
      limsummer

      Reviews 5

      ∙

      Average Rating 5.0

      5

      94% enrolled

      I was able to understand the difference between B2B and B2C product design. Also, it was helpful because I was able to get clues about various factors to consider when carrying out a project. Since it was a recording of a seminar, it didn't cover one topic in depth, but I was able to look at the overall content broadly and think about the direction of this job. I think it will definitely be helpful even if it's not a B2B job.

      • ilikesunday님의 프로필 이미지
        ilikesunday

        Reviews 4

        ∙

        Average Rating 5.0

        5

        100% enrolled

        The price is affordable and the content is substantial! I enjoyed it 😊😊

        • itsminsw님의 프로필 이미지
          itsminsw

          Reviews 4

          ∙

          Average Rating 4.5

          3

          100% enrolled

          • taeastei0928님의 프로필 이미지
            taeastei0928

            Reviews 1

            ∙

            Average Rating 4.0

            4

            61% enrolled

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