Successful Companies' Marketing A/B Testing Secrets - Conversion Rate, Revenue Growth, and Cost Efficiency Know-How

This covers Amplitude, which is being used by leading companies in various industries for user behavior data analysis. It covers everything from creating a demo account to creating and utilizing charts in Amplitude.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

We share 4 success case know-hows, from basic usage of Braze used by leading companies in each industry such as Yanolja, Kmong, Woowa Brothers, Ridi, Hyperconnect, and Saramin for CRM marketing.

Learn how to understand your company's potential customers' purchase journey and drive conversions with personalized messages at each stage. Marketing and sales teams share tips and case studies on how to maximize performance by working together with CRM.

Core muscles are invisible, but they are the backbone of our body. This lecture will teach you the fundamentals of marketing that will become the core muscles of your business.

Have you ever felt frustrated when you were creating a B2B product and there was no content covering it? I will explain the similarities and differences between B2B and B2C products in an easy-to-understand way based on your actual career.

Data-driven growth hacking needed for PM, marketers, designers, operations managers, and sales positions. This one video will give you a complete understanding of the basics.

[Problem-Solving Q&A with McKinsey Alum Jaesung Kim: We'll Solve Your Problems Together] Required! Prerequisite Course: Problem-Solving & Research Masterclass with AI by McKinsey Alum Jaesung Kim https://inf.run/LmvrD 'Theory-only lectures, step aside!' A magical solution video where real-world problems are solved together on the spot! This is a video series where Jaesung Kim, a McKinsey alum and AI expert, meets with individuals one-on-one in a Q&A format to structure and solve your problems. From career paths and minor concerns to massive topics like AI that's shaking the world and improvement directions for entire industries! Videos will be uploaded individually, available for purchase one at a time. Paid course students will have the opportunity to be selected through a quarterly drawing to actually participate! (The more diverse courses by Jaesung Kim you take, the higher your chances of winning!) [Concept] The format is a one-on-one Q&A meeting with individuals, where an industry expert and strategy expert come together to approach the answer—that's the concept. Participants have been extremely satisfied. (You can see and hear their testimonials!) The key to this video series is that strategy expert Jaesung Kim doesn't receive the topic in advance, but through strategic questioning and answering, they get closer to the right answer together. Without relying on intuition and experience, but based on strategy and structuring— Experience the magical solution that naturally makes you go "Wow, this actually works!" haha The free version (~10 minutes) will be available to everyone, and the full version will be available to Inflearn course students or YouTube channel [Jaesung Kim's Problem Solving] 'Premium Membership' subscribers. If you'd like to participate, please send an email to jaesung_kim@jcurvepartners.ai with the subject line [Coffee Chat Application] In the email, please include your name, age, contact information (mobile number), occupation and years of experience (students are welcome), detailed reasons for applying, and attach a screenshot of your enrollment in Jaesung Kim's Inflearn courses. Selected participants will be contacted. (Personal information of non-selected applicants will be immediately discarded after 3 months) When appearing on video, using a pseudonym or not revealing your company name is possible, but if you request processing such as face mosaic or voice modulation, participation will not be possible. By consenting to video recording, you are deemed to have agreed that the video may be reprocessed and used on Inflearn and Jaesung Kim's YouTube channel.

This is a course for PMs who want to utilize data. This course covers the entire process of utilizing data in the PM role, including the flow of work from day 1 of a job change through the start and end of a project. It is an introductory data course that covers data-driven thinking, logical thinking, metric definition, log design, experiment design, creating a data culture, and more, to help you develop critical thinking skills. Although created as a course for PMs, it is structured with content that data analysts would also find beneficial (in fact, many analysts have taken the course). In addition, many people in marketing, design, and business planning roles are also taking the course.

This is packed with things I want to tell junior PM/POs who are struggling because they don't have a good mentor. I will generously share various techniques and Mental Models used by effective PM/POs.

It defines and classifies problems occurring during work by type, and guides on how to approach them according to thinking methods appropriate for each type. Especially, by presenting creative, logical, and critical thinking approaches through type-specific cases, practical applicability has been enhanced.

A must-have course for designers, service planners, and PMs who want to do their jobs better! We will teach you what you need to know for each digital product, industry, and user journey based on real-life cases.

[McKinsey Alumni Kim Jaesung's Problem-Solving Q&A: We'll Solve Your Problems Together] Required! Prerequisite Course: McKinsey Alumni Kim Jaesung's AI-Powered Problem-Solving & Research Special Lecture https://inf.run/LmvrD 'Theory-only lectures, step aside!' A magical solution video that solves real practical problems together on the spot! This is a video series where Kim Jaesung, a McKinsey alumnus and AI expert, meets with each person individually in a 1:1 Q&A format to structure and solve your problems. From career paths and minor concerns to massive topics like AI that's shaking the world and improvement directions for industries as a whole! Each video will be uploaded for individual purchase. Paid course students will have the opportunity to actually participate through a quarterly lottery drawing! (The more of Kim Jaesung's courses you take, the higher your chances of winning!) [Concept] This is a 1:1 immediate Q&A format meeting with individuals, with the concept of industry experts and strategy experts coming together to approach the right answer. Participants have been extremely satisfied. (You can see and hear this in their testimonials!) The key to this video series is that strategy expert Kim Jaesung doesn't receive the topic in advance, but through strategic questioning and answering, we get closer to the right answer together. Experience the magical solution that naturally elicits the reaction "This actually works?!" lol, based on strategy and structuring rather than relying on intuition and experience! The free version (~10 minutes) will be available to everyone, and the full version will be available to Inflearn course students or YouTube channel [Kim Jaesung's Problem Solving] 'Premium Membership' subscribers. If you wish to participate, please send an email to jaesung_kim@jcurvepartners.ai with the subject line [Coffee Chat Application] In the email, please include your name, age, contact information (mobile phone number), occupation and years of experience (students are welcome), detailed reasons for applying, and attach a screenshot of your enrollment in Kim Jaesung's Inflearn courses. Selected applicants will be contacted. (Personal information of non-selected applicants will be immediately discarded after 3 months) When appearing in the video, using a pseudonym or not revealing your company name is possible, but if you wish for face blurring, voice modulation, or other modifications, participation is not possible. By consenting to video recording, you are deemed to have agreed that the video may be reprocessed and used on Inflearn and Kim Jaesung's YouTube channel.

[Problem-Solving Q&A with McKinsey Alum Jaesung Kim: We'll Solve Your Problems Together] Required! Prerequisite Course: Problem-Solving & Research Masterclass with AI by McKinsey Alum Jaesung Kim https://inf.run/LmvrD 'Forget theory-only lectures!' A magical solution video that solves real practical problems instantly on the spot! This is a video series where Jaesung Kim, a McKinsey alum and AI expert, meets with individuals one-on-one in a Q&A format to structure and solve your problems. From career paths and minor concerns to massive topics like AI that's shaking the world and improvement directions for entire industries! Videos will be uploaded in a format where each episode can be purchased individually. Paid course students will have the opportunity to participate through quarterly drawings of selected participants! (The more diverse courses by Jaesung Kim you take, the higher your chances of winning!) [Concept] This is a one-on-one Q&A format where an industry expert and strategy expert meet to approach the answer together. Participants have been extremely satisfied. (You can see and hear this in their testimonials!) The key to this video series is that strategy expert Jaesung Kim doesn't receive the topic in advance, but through strategic questioning and answering, they get closer to the solution together. Without relying on intuition and experience, but based on strategy and structuring, experience the magical solution that naturally makes you go "This actually works?" hahaha The free version (~10 minutes) will be available to everyone, and the full version will be available to Inflearn course students or YouTube channel [Jaesung Kim's Problem Solving] 'Premium Membership' subscribers. If you'd like to participate, please send an email to jaesung_kim@jcurvepartners.ai with the subject line [Coffee Chat Application] In the email, please include your name, age, contact information (mobile number), occupation and years of experience (students are welcome), detailed reasons for applying, and attach a screenshot of your enrollment in Jaesung Kim's Inflearn courses. Winners will be contacted. (Personal information of non-winners will be immediately discarded after 3 months) When appearing in the video, using a pseudonym or not revealing your company name is possible, but if you wish for face blurring, voice modulation, or other modifications, participation is not possible. By consenting to video recording, you are considered to have agreed that the video may be reprocessed and used on Inflearn and Jaesung Kim's YouTube channel.

This is practical training designed to systematically learn problem-solving skills essential for office workers in a rapidly changing business environment, from the basics to real-world application. It covers understanding the era of deepening uncertainty and complexity such as VUCA and BANI, and addresses the entire process through real cases and hands-on practice: problem definition and root cause analysis, stakeholder identification, creative idea generation, solution prioritization, implementation monitoring, execution result analysis, and follow-up management.

Do the words 'automation' and 'CRM' alone make you feel like they're difficult and complicated? We also didn't know much about automation and were complete beginners who had no idea where or how to start using Make! In this sharing session, we'll reveal in detail the actual process of how we, who had absolutely no knowledge about automation or CRM, used Make, a no-code automation tool, to easily and quickly build an automation system and achieved over 3,500 conversions using only AI-powered personalized CRM strategies. If you've been thinking automation is too difficult and haven't even tried it, take this opportunity to gain practical know-how that you can follow along with without any burden!

Problematization is a term that can also be translated as problem-raising or problem-framing. It can also be translated as problem-setting or problem-definition. It is a concept that encompasses the process of questioning known facts such as requests or common sense from new perspectives, defining problems, and working out ways to solve these problems. While problematization should be the starting point of all development, it remains an insufficiently discussed topic in the development field. Carrying out projects or developing programs is, in fact, about creating plans to solve problems. In other words, it is related to problematization. To solve a problem, the problem must first be clearly defined. However, problems are usually given in the form of vague requests. Therefore, having the ability to transform vague requests into clear problems reduces unnecessary 'development waste,' facilitates smooth collaboration, and enables proper understanding of users' real needs. This course helps train 'problem-constructing thinking' through practical cases and tools.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

No more rigid, theory-focused brand marketing lectures! We'll explore the reasons behind success and failure through real branding campaigns that we encounter on TV every day.

How do IT startups make data-driven decisions? At the April seminar, you can hear examples from DataLean and Postype!