B2B Marketing Lead Conversion Strategy (From Traffic to First Meeting)

This is a replay video of the online special lecture 'B2B Lead Conversion Strategy, Service Introduction Marketing as Told by a CTO' held by DigitalOcean in October 2024. Please note that some parts of the live content are not included in the replay! 🙇🏻‍♀️

For Marketing/Sales Departments of B2B Companies

Lead conversion is always a challenge.

Securing sufficient customer information that aligns with our company's ICP while simultaneously obtaining adequate volume is never an easy task. This is especially true when selling high-involvement B2B products/services or when working with limited budgets.

But it doesn't end there. Getting hard-earned leads to actually convert into a 'first meeting' with the sales team is another challenge entirely. Many opportunities are lost in the process of converting traffic to leads and leads to first meetings.

The higher the conversion rate from 'traffic → leads → first meeting', the greater the likelihood of closing final contracts and the shorter the time it takes to reach a contract. The conversion in these two stages at the top of the funnel directly impacts the sales process and business performance at the bottom.

➊ Traffic → Lead Stage

➋ Lead → First Meeting Stage (Marketing → Sales)

How can we increase the conversion rate at each stage? The answer lies in customers, content, and data.

Through this special lecture, learn to understand the lead conversion process for B2B companies and discover various methods to effectively generate leads. We'll introduce strategies where marketing and sales collaborate to increase conversion rates. Additionally, take a detailed look at the key points you must know in the process of connecting traffic to leads and leads to first meetings.

🙋🏻‍♀️ Recommended for these people

✅ B2B marketers looking for effective lead generation methods

✅ B2B marketers who need to achieve big results with a small budget

✅ Sales representatives who want to increase their first meeting success rate

✅ Content marketers who want to utilize downloadable content for lead generation

✅ Startup/SME marketers who want efficient lead conversion

✅ Executives/CEOs who want to systematize their B2B sales process

👀 You can gain these kinds of things!

✔ Strategies for improving conversion rates at each stage of the B2B sales process

✔ Various methods and content strategies for lead generation

✔ Methods to improve lead quality through diverse content

✔ Insights derived from 300,000 B2B introduction document viewing data

🗓 Special Lecture Schedule

• The Challenge of Lead Conversion

• B2B Sales Stages and Lead Generation Methods

• 3 Problem-Solving Methods

• How to Increase Leads and Conversion Rates from Traffic

• How to Increase Conversion Rates from Leads to First Meetings

• How to Utilize Service Introduction Materials: Insights from 300,000 Data Points

✨Live Special Lecture Highlights

• Special lecture satisfaction average 9 points (26 survey participants)

• Total registered participants: 78 people

• Social Media Review Collection

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  • https://m.blog.naver.com/mystarajiya/223642911858

❤Real Reviews from Live Participants

🎤 Speaker Introduction