How to Use LinkedIn 200% for B2B Marketing (Replay of Seminar)

Learn how to understand your company's potential customers' purchase journey and drive conversions with personalized messages at each stage. Marketing and sales teams share tips and case studies on how to maximize performance by working together with CRM.

We'll share with you a step-by-step understanding of the lead conversion process for B2B companies, and how to effectively convert traffic into leads and leads into first meetings.

We will teach you how to create a sharp positioning strategy that successfully penetrates the market and how to implement it through content. We will compress the core strategies that are important for the growth of tech companies but are surprisingly easy to overlook into 2 hours.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

We'll share with you a step-by-step understanding of the lead conversion process for B2B companies, and how to effectively convert traffic into leads and leads into first meetings.

It encompasses the discernment to deliver appropriate content in various situations and capture the attention of rapidly changing consumers, along with strategies for confronting and adapting to change.

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

Experience Google's integrated smart work innovation. Start right now. 1. Gmail: The Center of All Communication Gmail is not just a simple email service. It's a 'communication hub' that organically connects with all of Google's collaboration tools. While checking emails, you can immediately add events to Google Calendar, save received files to Google Drive, and start quick conversations with Google Chat. Its powerful search function instantly finds any past content, ensuring work continuity. - Core Features: Drive file attachment, Calendar event creation, Meet video conference initiation, Chat integration 2. Google Drive: Secure Cloud Storage Google Drive is a secure 'online drawer' that stores and manages all documents, images, and videos. You can access the same files from computers, smartphones, and tablets anywhere, and simply share a single link with colleagues. No more need to compress large files and send them via email. You can set folder-specific access permissions for systematic and secure file management. - Core Features: Cloud file storage, sharing and synchronization, Docs/Sheets/Slides file creation 3. Google Docs: Real-time Collaborative Document Work Google Docs is an innovative word processor that allows multiple people to edit 'one document simultaneously'. You can see in real-time who is editing which part, and complete documents by exchanging opinions through 'comments' and 'suggestions' features. All modifications are automatically saved, and you can return to any previous state through version history, eliminating concerns about document loss. - Core Features: Real-time collaborative editing, comment and suggestion features, version history checking, automatic Drive saving 4. Google Sheets: Creating Data Together Google Sheets is an 'online Excel' that allows complex data analysis and visualization work with team members. From organizing various data to calculations using functions and chart creation, all team members can share and edit the latest data in real-time. When integrated with Google Forms, survey responses are automatically organized in sheets, making data compilation very convenient. - Core Features: Simultaneous data editing and analysis, function and chart features, survey response integration 5. Google Slides: Collaborative Planning Presentations Using Google Slides, you can gather ideas with team members to create 'one complete presentation'. Each person can work on their assigned slide parts simultaneously, and use comment features to give each other feedback to enhance presentation quality. You can easily insert YouTube videos or Google Sheets charts to create rich content presentations. - Core Features: Collaborative presentation creation, YouTube video and Sheets chart insertion 6. Google Meet: Simple Video Conferencing Google Meet is a 'high-quality video conferencing solution' that allows face-to-face meetings with team members anytime, anywhere. When you schedule meetings in Google Calendar, participation links are automatically generated for easy attendee access. Screen sharing features allow discussing presentation materials or work together, enabling efficient collaboration even in remote work environments. - Core Features: Calendar schedule integration, screen sharing, high-quality video and audio support 7. Google Calendar: Team Schedule Sharing and Management Google Calendar is a core tool that goes beyond personal scheduling to 'manage the entire team's time'. You can subscribe to colleagues' calendars to check each other's schedules and easily find available meeting times. When creating events, you can add video conference links (Meet) and attach related documents (Docs) to manage all meeting information in one place. - Core Features: Schedule management and sharing, meeting booking, Meet video conference integration 8. Google Keep: Capturing Fleeting Ideas Google Keep is a 'digital sticky note' that helps you not miss suddenly occurring ideas or simple tasks. It supports not only text but also images and voice memos, and you can create checklists to manage work. Written notes can be easily transferred to Google Docs or Slides, allowing systematic development of ideas. - Core Features: Quick note taking, idea capture, task management, Docs/Slides integration 9. Google Sites: Easy Website Creation No coding knowledge needed. Using Google Sites, you can simply create 'team project websites' or information sharing pages just by dragging and dropping with your mouse. You can easily insert various Google services like Google Drive documents, Calendar, and Maps into web pages to collect and manage all project-related information in one place. - Core Features: Simple website creation, Drive/Calendar/Maps content insertion 10. Google Photos: Memories and Materials in One Place Google Photos goes beyond being a space for storing personal memories to become a 'smart image hub' for sharing and managing team visual materials. You can create shared albums for project progress, event photos, design drafts, etc., and manage them together with team members. Powerful AI search functions allow you to easily find desired images like 'last week's meeting whiteboard photos'. - Core Features: Team shared album creation, AI-based image search, secure cloud backup 11. YouTube: The Most Powerful Visual Resource YouTube is not just a video platform, but a vast 'visual resource library' that can be utilized for work. You can directly insert product demos, educational videos, webinar recordings, etc., into Google Slides or Sites to make presentation materials and team pages richer. Internal training videos can be uploaded as unlisted to safely share only with specific team members. - Core Features: Video insertion into Slides/Sites, private internal training video sharing 12. Google Maps: Location-based Collaboration Google Maps goes beyond navigation to become a 'location-based visualization tool' that adds spatial context to business. Using the 'My Maps' feature, you can customize and share client locations, sales management areas, field survey routes, etc., with team members. When these maps are inserted into Google Sites, all team members can intuitively understand project-related location information. - Core Features: Custom map (My Maps) creation, project-related location visualization, Site integration 13. Google Translate: Breaking Language Barriers Google Translate is a 'reliable communication partner' that breaks down language barriers in an era where global collaboration is essential. You can easily translate emails exchanged with foreign partners and overseas market research materials to speed up work. Particularly, using the translation feature within Google Docs allows you to easily convert entire documents to other languages for efficient multilingual material management. - Core Features: Multilingual document/email translation, global collaboration support, direct in-document translation Now you understand that Google's collaboration tools are not just a collection of simple functions, but one powerful ecosystem organically connected together. Becoming a 'Google utilization expert' means going beyond simply knowing how to use various apps to acquiring problem-solving abilities that innovate work processes themselves through integrated utilization of these tools. Through capabilities to compile data in real-time, lead borderless collaboration, and quickly materialize creative ideas, you can become a 'smart work designer' who performs core roles in any team. Jump onto the Google ecosystem right now and complete your digital collaboration capabilities, the most certain competitive advantage for an unpredictable future!

Re-emphasizing novice instructors as digital content business creators provides an opportunity to reach more learners, and improve the quality and efficiency of education through AI-based educational content creation and management. This course teaches instructors how to use new technologies to enrich the learning experience of learners, including hands-on practice in using AI tools and developing digital content businesses.

In this sharing session, members of the SelfishClub AI Video Team's NDA AI Studio will personally share their experience! Based on their actual project experience with Dr. Ian, a senior dog nutrition supplement brand, they will share how they designed and executed the entire AI-powered brand marketing process. From creating an animated universe that embodies brand philosophy, to planning and executing detailed pages, to producing short-form videos for conversion! They'll share the actual workflow, focusing on which AI tools were used for what purposes at each stage, and how various tools were combined and utilized. For those who were curious about how AI tools are actually used in real projects despite there being many available, and for those who found tool combinations or practical workflows overwhelming, this is your chance to directly see which tools were combined and how, and the actual workflow process. The NDA AI Studio team will share their real-world trial and error experiences and know-how based on actual cases.

We help you start your business without being employed as a junior agent. Truly practical brokerage education.

Digital marketing that makes money, such as Naver Shopping and Coupang Partners, requires consistency, but you can approach it easily and effectively with scientific analysis and automation. We will teach you the key secrets of creating a program that collects and analyzes popular products, keywords, blogs, and shopping information.

It is an era where my own content is more important than specs. Writing is the best cost-effective tool that appeals to me without requiring capital. In the era of influencers, let's build my brand with just writing. Let's do it together step by step!

After attending a 30-minute lecture, you can decorate your own Instagram feed and receive sponsorship!

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

Chatgpt is a program that reads and comments on posts written by my neighbors Lesson on developing marketing automation and neighbor management programs

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

This is a [Photoshop Design for Marketing] lecture prepared for beginners who don't even know Photoshop 1. After learning the basic functions of Photoshop, you will create SNS content, banners, promotional posters, blog skins, etc. necessary for marketing.

You will discover a new way to make money online. You will be able to create a real WordPress money machine by following real-life examples.

You've applied to be an Inflearn knowledge sharer, but you're feeling overwhelmed by the task of creating a lecture. How about listening to knowledge sharer Kang Young-hwa's lecture creation know-how?