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GA4 Essential Course (by Current Silicon Valley Marketing Director)

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

(4.5) 19 reviews

330 learners

  • Grace Shin
마케팅퍼널
마케팅 이론
데이터분석
목표설정
GA4
Google Analytics
Google Tag Manager
Digital Marketing
Performance Marketing

Reviews from Early Learners

What you will gain after the course

  • Google Analytics Practical Course that you can learn and use right away

  • You can learn data analysis using Google Analytics.

  • GA4

Google Analytics is a must-have for marketers!
Future marketing aspirants or current marketers

I analyze the data of the company I created!
Aspiring entrepreneurs dreaming of business success

Problem #1 with GA4 Courses on the Market

To truly understand how GA4 works, you need to have knowledge of various web technologies that you didn't necessarily need to know during UA.

The reality is that it's difficult to fully utilize GA4 by simply learning how to use its features without understanding the underlying principles. Therefore , by covering essential web knowledge, even if only in a shallow manner, I've included an explanation of the "why" behind the simple "what" and "how ."

Problem #2 with GA4 Courses on the Market

Many GA4 courses focus on learning "functions" or operating methods. Even if you diligently memorize and follow the instructions, you'll likely feel lost when you actually try to analyze actual data.

That's because there's no plan for "what" to analyze. We only learned the "analysis" step, which involves finding the data we want using tools like GA4, rather than the three-step process of planning, analysis, and action.

To gain insights through data analysis, you need to know "what" to analyze, and to do so, you must first understand your business goals. Only when the insights gained are applied to actual actions can you truly derive "value" from your data.

In this lecture, we will learn in detail how to perform the Plan → Analyze → Action steps using GA4.

Why You Should Learn GA4 💡

Websites and apps are where actions directly impact a brand's sales. Therefore, it's crucial to effectively interpret website and app data and gain insights to improve sales and marketing efforts .

Until now, most marketers have been using the free traffic analysis tool Google Analytics, but Google has announced that it will discontinue the service of the current version, Universal Analytics (GA3), starting in July 2023.

  • "How much has changed? I just need to quickly learn the new features!"
  • 'I've already installed the GA4 tracking script, so I'll learn about it when the time comes!'
  • 'Since it's the same GA, it shouldn't be too difficult to learn!'

If you have ever felt this way, I want to tell you that you need to face reality right now.

🪄 Why should I take this course out of all the GA4 courses?

✅ No more trial and error heading to bare ground!
This course was painstakingly created based on the practical experience of a marketer with over 10 years of experience and currently working as a digital marketing director at a US tech company.

It's not just theory!
GA4 is nothing more than a tool for business success. This course will help you quickly learn practical application techniques for Google Analytics, along with in-depth theory, so you can begin analyzing your own data.

After taking this course, you!
You will become an expert who develops data analysis skills to solve problems and achieve business goals.

**Please note that this course does not provide a test site for practice!


Applied skills for practical use ✨

This course isn't simply a mechanical explanation of how to use GA4. Beyond simple operational instructions, it begins by addressing the challenges marketers and business owners face when analyzing data. After attending, you'll not only master the features of Google Analytics but also understand the true meaning of data analysis. This is essential for developing into a successful marketer and the first step toward becoming a successful business owner.


What you'll learn 📚

#GA4 Introduction

From funnel planning to web fundamentals and core GA4 concepts, we cover the essential knowledge you need to know before getting started with GA4.

#GA4 Practice

Based on the introduction, you will learn various features of GA4 by following along, including basic GA4 attribute settings.

#GA4 Utilization

Leverage GA4 directly to analyze data and derive insights to solve practical and personal business problems.


Expected Questions Q&A 💬

Q. I'm a complete beginner who doesn't know what GA4 is. Will I regret learning about it?

This lecture explains concepts in a way even complete beginners can understand. It might be a bit overwhelming at first, but with repeated study, you'll become proficient in GA4!

Q. Do I really need to know GA4 ?

Most business and marketing takes place online. Data analysis allows you to measure your progress toward achieving your goals and uncover insights for improvement. Therefore, mastering GA4 is essential.

Q. Can I learn all about GA4 just by taking this course?

Yes! To properly use GA4, you'll need to configure various settings in Google Tag Manager (GTM). This course covers everything from core GA4 concepts to essential web knowledge, event configuration, various usage scenarios, and data visualization.

Special benefits for students 💗

  • 200 pages of lecture slides
  • Event Setup Guide PDF
  • GTM Event Setup Recipe PDF
  • Tag Installation Planning Template
  • GA4 Checklist
  • Looker Studio Template
  • Invitation to the student-only community


❤️ Subscribe to the DIGIOCEAN channel


Introducing the Knowledge Sharer ✒️

Grace Shin

  • Currently, he is the global digital marketing director at a US tech company.
  • CEO of Digiocean , a digital marketing content platform and community
  • Former Senior Digital Marketing Manager (Europe & Asia Pacific) at a US tech company
  • Former Senior Digital Marketing Strategist, The First Group (UAE)
  • Former) Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. (UAE)
  • Former Marketing Manager, One Agency (South Africa)
  • Former) Jeil Planning, Sochi Olympics Sports Marketing Team
  • Former Third Age, Planning Team Member
  • Graduated from the University of Manchester, UK with an MBA and Hongik University with a degree in English Literature

portfolio

We plan and operate global campaigns targeting customers in over 10 countries across a wide range of digital marketing channels, including websites, SEO, performance marketing, social media, CRM, and email marketing . Drawing on our expertise in technology and data, we develop integrated digital marketing strategies and provide coaching for a diverse range of companies.

Recommended for
these people

Who is this course right for?

  • Current/Aspiring Digital Marketers: This is practical and actionable!

  • Future entrepreneurs or current business owners: Analyze your data yourself!

  • Anyone who wants to learn GA4: The first step to digital marketing!

Need to know before starting?

  • Marketing Basics

Hello
This is

474

Learners

31

Reviews

34

Answers

4.7

Rating

6

Courses

미국 IT 테크 기업에서 글로벌 디지털마케팅을 총괄로 일하고 있는 그레이스입니다. 러시아, 남아프리카공화국, 중국, 아랍에미리트 등 다양한 나라에서 경험을 쌓은 후, 현재 영국에서 현업 디지털마케터로 활동 중입니다. 2020년 마케팅 콘텐츠/커뮤니티 플랫폼 '디지오션'을 창업하여 운영중이기도 합니다.

약력

  • 현) 미국 테크기업, 글로벌 디맨드 제너레이션 디렉터

  • 전) Medallia, 유럽/아태 지역 디지털마케팅 디렉터

  • 전) The First Group (UAE), 시니어 디지털마케팅 전략가

  • 전) 浙江大华技术公司 (UAE), 디지털마케팅 매니저

  • 전) One Agency (남아공), 마케팅 매니저

  • 전) 제일기획, 소치올림픽 스포츠마케팅팀

  • 전) 서드에이지, 기획팀 사원

  • - 영국 맨체스터 대학교 MBA / 홍익대학교 영문학과 졸업

채널

Curriculum

All

73 lectures ∙ (8hr 2min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

19 reviews

4.5

19 reviews

  • dreamingjd0236님의 프로필 이미지
    dreamingjd0236

    Reviews 1

    Average Rating 5.0

    5

    51% enrolled

    I have seen many GA4 lectures on other sites, including GA4 books on the market, but this is the most systematic and easy to understand. Seriously,,,, Until now, my GA skills were like a sand castle that would fall apart at any moment, but thanks to this, I have a solid grasp of the concepts. I hope you take this lecture instead of spending hundreds of thousands of won on other places. - Posted by a buyer who paid for it himself -

    • graceshin
      Instructor

      Hi Rumi! Thank you so much for sharing your valuable opinion! ❤️ (You even have a great sense of style when it comes to showing that you bought it with your own money😆)

  • royalorder9735님의 프로필 이미지
    royalorder9735

    Reviews 4

    Average Rating 5.0

    5

    100% enrolled

    Thank you for the informative lecture.

    • graceshin
      Instructor

      Thank you for leaving a helpful review! ❤️

  • elle8291님의 프로필 이미지
    elle8291

    Reviews 1

    Average Rating 4.0

    4

    100% enrolled

    I was at a loss because I didn't have any information, but after reading it once, I gained a general understanding of GA4. Since it deals with data, it's hard to understand it completely after reading it once, and I think I still need to study a bit more, but I think it's suitable for those who are trying to study for the first time. Thank you :)

    • graceshin
      Instructor

      Hello elle! Thank you for sharing your valuable opinion! We will continue to improve the application section so that you can apply it more easily! ❤️

  • chlrhdlrkdud1665님의 프로필 이미지
    chlrhdlrkdud1665

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    It was a satisfying lecture :) I'm looking for what to listen to next!

    • graceshin
      Instructor

      Thank you so much for leaving your valuable review! It was really helpful! Thank you❤️

  • leedeng님의 프로필 이미지
    leedeng

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    This is a lecture that thoroughly covers the key points.

    • graceshin
      Instructor

      Thank you so much for leaving your first review for this course!!!!❤️

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