GA4 Essential Course (by Current Silicon Valley Marketing Director)

To gain insights through data analysis, you need to know "what" to analyze, and to do so, you must first understand your business goals. Only when the insights gained are applied to actual actions can you truly derive "value" from your data.

In this lecture, we will learn in detail how to perform the Plan → Analyze → Action steps using GA4.

• "How much has changed? I just need to quickly learn the new features!"
• 'I've already installed the GA4 tracking script, so I'll learn about it when the time comes!'
• 'Since it's the same GA, it shouldn't be too difficult to learn!'

If you have ever felt this way, I want to tell you that you need to face reality right now.

🪄 Why should I take this course out of all the GA4 courses?

✅ No more trial and error heading to bare ground!
This course was painstakingly created based on the practical experience of a marketer with over 10 years of experience and currently working as a digital marketing director at a US tech company.

✅ It's not just theory!
GA4 is nothing more than a tool for business success. This course will help you quickly learn practical application techniques for Google Analytics, along with in-depth theory, so you can begin analyzing your own data.

✅ After taking this course, you!
You will become an expert who develops data analysis skills to solve problems and achieve business goals.

**Please note that this course does not provide a test site for practice!

Q. I'm a complete beginner who doesn't know what GA4 is. Will I regret learning about it?

This lecture explains concepts in a way even complete beginners can understand. It might be a bit overwhelming at first, but with repeated study, you'll become proficient in GA4!

Q. Do I really need to know GA4 ?

Most business and marketing takes place online. Data analysis allows you to measure your progress toward achieving your goals and uncover insights for improvement. Therefore, mastering GA4 is essential.

Q. Can I learn all about GA4 just by taking this course?

Yes! To properly use GA4, you'll need to configure various settings in Google Tag Manager (GTM). This course covers everything from core GA4 concepts to essential web knowledge, event configuration, various usage scenarios, and data visualization.

Special benefits for students 💗

• 200 pages of lecture slides
• Event Setup Guide PDF
• GTM Event Setup Recipe PDF
• Tag Installation Planning Template
• GA4 Checklist
• Looker Studio Template
• Invitation to the student-only community

Grace Shin

• Currently, he is the global digital marketing director at a US tech company.
• CEO of Digiocean , a digital marketing content platform and community
• Former Senior Digital Marketing Manager (Europe & Asia Pacific) at a US tech company
• Former Senior Digital Marketing Strategist, The First Group (UAE)
• Former) Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. (UAE)
• Former Marketing Manager, One Agency (South Africa)
• Former) Jeil Planning, Sochi Olympics Sports Marketing Team
• Former Third Age, Planning Team Member
• Graduated from the University of Manchester, UK with an MBA and Hongik University with a degree in English Literature

portfolio

We plan and operate global campaigns targeting customers in over 10 countries across a wide range of digital marketing channels, including websites, SEO, performance marketing, social media, CRM, and email marketing . Drawing on our expertise in technology and data, we develop integrated digital marketing strategies and provide coaching for a diverse range of companies.