inflearn logo
inflearn logo

Learn Branding Campaign Success Strategies Through Real-World Case Studies

No more rigid, theory-focused brand marketing lectures! We'll explore the reasons behind success and failure through real branding campaigns that we encounter on TV every day.

1 learners are taking this course

Level Beginner

Course period 3 months

Marketing Theory
Marketing Theory
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing
Branding
Branding
Marketing Theory
Marketing Theory
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing
Branding
Branding
날개 달린 동전

Recommend Course to grow and earn commission!

날개 달린 동전

Marketing Partners

Recommend Course to grow and earn commission!

What you will gain after the course

  • A Branding Strategy That Always Succeeds

  • Key Success Factors for Branding Campaigns

  • Marketing & Branding Communication Strategy

  • Successful Branding Campaign Strategy

  • Advertising Campaign Execution Strategy


Successful branding,
does it really feel difficult?

Through real case analysis,
you'll clearly distinguish between success and failure,
and gain insights to transform
vague branding campaign strategies into concrete actions.


The flashy ads on TV,
were they actually successful?

The abundance of marketing books and lectures,
why don't they work
in real-world situations?

Are you wasting
time and money
following failed examples?

Now, based on real cases instead of complex theories,
learn how to lead your branding to success and apply it directly to your work
to create tangible results.


Vivid branding cases learning from failures,
uncovering the secrets
of successful campaigns.

You'll learn how to develop a sense for the field and
successfully execute your branding campaigns.

🧠 By the end of this course, you will


👉 Go beyond theory and master branding strategies through real-world cases.

  • Through success and failure cases of branding campaigns commonly seen on TV, you'll clearly understand which strategies worked and why they failed. Moving beyond rigid marketing theory, you'll gain insights that can be immediately applied in real-world situations, developing practical instincts that can lead your branding campaigns to success.

👉 Identify the 3 key elements of successful branding campaigns.

  • You can learn the 3 key elements that successful brand campaigns commonly share among countless brand campaigns and apply them to your own campaigns. You'll be able to establish clear standards for how successful brands imprint themselves on consumers and what messages should be delivered, providing a solid compass for your future marketing planning.

👉 Prevent critical mistakes through analysis of failure cases.

  • Through in-depth analysis of the causes behind unfortunately failed branding campaigns, you'll learn how to avoid repeating the same mistakes. When you clearly understand why they failed, you can proactively block potential risk factors and minimize risks that may arise during the campaign planning and execution process. This enables you to save time and costs while creating more effective campaigns.


✔️

Learning Successful Branding Strategies
Through Analyzing Failure Cases

Learn from Real Cases:
Successful Brands vs Failing Brands

This class provides a systematic approach to achieving tangible results—from enhancing brand awareness and delivering differentiated value to ultimately driving sales growth—through in-depth analysis of real branding campaign success and failure cases. Instead of rigid theory, we clearly break down the brand success formula based on vivid field experience.

Real Campaign Case Studies

We cover a wide range of brand cases, from familiar campaigns commonly seen on TV to diverse brands with different objectives. Through success stories, you'll identify key success factors, and through failure cases, you'll clearly diagnose the causes to immediately enhance your marketing and branding practical capabilities.

📚

Learn Real Branding Strategies
Through Actual Case Analysis!

Section 1

Analyzing the Causes of Success and Failure in Branding Campaigns

We explore what is needed to achieve sales growth and various campaign objectives, which are the ultimate goals of branding campaigns. We'll show you why many branding campaigns fail to meet their goals and what factors contribute to successful campaigns.


Section 2

Key Elements of Successful Branding Campaigns

We explore in-depth the 3 key elements that make up a successful branding campaign. Beyond simply imitating famous cases, we present strategic approaches that can effectively communicate your brand's unique value and differentiate it in the market.


Section 3

Analysis of Successful Branding Campaign Cases

We analyze successful branding campaign cases across various industries. Through actual TV commercials and campaigns from Millie's Library, Gelpos, Coin Yuksu, and iSOi, we learn specific success factors in detail and explore practical application methods.


Section 4

Analysis of Failed Branding Campaign Cases

We will intensively analyze branding campaign cases that failed, such as Glam Farm, Le Mouton, and Zigbang. By clearly identifying why these campaigns failed and at what points strategic errors occurred, you will gain practical lessons to prevent similar failures.


We can solve these concerns!


📌

Brand Marketer

Those who only know the clear differences between successful and failed branding campaigns in theory,
and feel lost about how to apply them in practice

📌

Startup CEO/Marketing Manager

Those who need to plan a branding campaign with a limited budget,
but can't grasp which strategies would be effective or what to focus on

📌

Advertising Agency Practitioners

Those who want to clearly analyze why campaigns they actually executed succeeded or failed,
and apply specific insights to planning their next campaign




Notes Before Taking the Course


Practice Environment

  • No separate practice environment is required.

  • You will learn theory and analyze cases through lecture materials.

Prerequisites and Important Notes

  • A basic understanding of marketing and branding is helpful but not required.

  • If you have an interest in the latest brand campaigns, it will be even more effective.

  • Develop practical application skills through real case analysis.


Recommended for
these people

Who is this course right for?

  • Branding & Marketing Campaign Practitioner

  • Advertising Campaign Practitioner

  • Marketing & Branding Communication Executive

  • Startup and Small Business CEOs

  • Startup & Small Business Marketing Manager

Hello
This is rkwriter

97

Learners

6

Reviews

4.2

Rating

7

Courses

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

rkwriter's other courses

Check out other courses by the instructor!

Similar courses

Explore other courses in the same field!

$51.70