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How to Use LinkedIn 200% for B2B Marketing (Replay of Seminar)

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

(5.0) 5 reviews

55 learners

  • Grace Shin
브랜드-마케팅
3시간 만에 완강할 수 있는 강의 ⏰
Digital Marketing
Contents Marketing
Content Planning
Marketing Theory
Branding

What you will learn!

  • LinkedIn

  • B2B Marketing

This is a paid replay of the live lecture "How to Use LinkedIn 200% for B2B Brands," held by Digiocean in June 2024. Please note that some of the live content is not included in the replay! 🙇🏻‍♀️

For B2B brands,

How to Market on LinkedIn with Zero Ads!✌🏻


LinkedIn is a professional network with over 800 million users in over 200 countries worldwide. It is an essential channel for B2B sales and marketing.

While the number of Korean users is still relatively small, it's showing high growth rates each year. As the Director of Demand Generation at a US IT company, LinkedIn has been a key channel in the company's marketing mix.

I've been managing my LinkedIn channel for quite some time, from organic growth to expanding my reach through advertising. In fact, LinkedIn is a "social media platform" similar to Instagram or TikTok, so there's not much "theory" to understand.

If you understand the core concepts, the actual "practice" aspect is far more important. That's why I decided to use the special lecture format to convey only the essential information in two and a half hours.

While B2C companies also use LinkedIn, it's a much more useful channel for B2B brands, as it originated as a professional network. In this special lecture, we'll focus on how to use LinkedIn "organically" for B2B brands. (Advertising will be covered later!)

  • Just the knowledge you need to get started right now!

  • Based on know-how and data, not just theory!

  • From American B2B companies to Korean B2B startups, there are plenty of examples!

  • Tips for setting up a LinkedIn company page that gets discovered!


Take the class now ✊🏻

I recommend this to these people

B2B marketers who are overwhelmed by LinkedIn marketing
Marketers considering using LinkedIn channels
Marketers struggling to activate LinkedIn
Marketers of brands planning to enter the global market
Startup B2B Brand CEO & Executive

You can get these things!

💡 I fully understand the unique characteristics of the LinkedIn platform compared to other social media platforms!
💡 Learn the three key concepts that determine your LinkedIn performance!
💡 Understand the thought leadership content topics that fit your brand!
💡 Learn content creation tips and know-how to increase reach!
💡 Learn LinkedIn SEO tips you can apply right away!

Live Special Lecture Highlights

  • Live lecture satisfaction rating 4.8 (49 survey participants)

  • Live participation rate: 88% (122 people/137 total)

  • Average viewing time: 98 minutes


👇🏻 Collection of real LinkedIn reviews

Speaker Introduction

My name is Grace, and I'm a B2B marketer with 12 years of experience, living in the UK and working as a Dimension Director at a US IT cloud company.

👉🏻Apply for LinkedIn connection

👉🏻 Subscribe to DigiQ's Marketing Insight Letter

  • Current) Marketing Director, US IT company | UK

  • Former Director of Digital Marketing at Medallia | UK

  • Former Senior Digital Marketer, The First Group | UAE

  • Former Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. | UAE

  • Former Marketing Manager, One Agency | South Africa

  • 🎓 The University of Manchester MBA | UK

  • 🎓 Graduated from Hongik University, Department of English Literature | Korea

Special lecture order

  • Part 1 (1 hour 30 minutes) - Grace, CEO of Digiocean

    • Understanding the LinkedIn Platform

    • Profile vs. Page

    • Content Strategy

    • How to increase reach

    • Analysis of overseas and domestic cases

  • Part 2 (approximately 30 minutes) - Elephant Company CEO Kim Ye-ji

    • LinkedIn for Google SEO

    • LinkedIn SEO (Profile Optimization Tips)

  • Q&A (30 minutes) (Live only)

Real reviews from live participants

💬 I got a lot of practical tips.

💬 I'm just starting out with LinkedIn and this will help me decide on a content format!!!!!!

💬 I liked how you explained things I didn't know about LinkedIn from the perspective of a foreign professional :)

💬 I liked the detailed LinkedIn usage guide, as there were many things I didn't know about. It was also helpful as there were many things I didn't know about from an SEO perspective.

💬 I thought I would only use LinkedIn within its own context, but it was good to learn about the parts that are caught by search engines.

💬 My company wasn't using LinkedIn, but after taking this course, I have some ideas on what kind of content we can apply!

💬 I really liked the lectures because they were rich in examples and based on experience!!

💬 The context and flow were smooth in the main stem, making it easy to understand, and it was very useful content to share within the company!!

💬 While covering the basics, it was still refreshing even for marketers who have been using LinkedIn for quite some time. I also appreciated the various case studies you provided.

💬 I liked the part where you explained the content that works on LinkedIn!

💬 The time allocation was perfect, with lectures, breaks, and Q&A sessions, making it a perfect fit! I also thought the instructors provided thorough guidance, even for those struggling to get started on LinkedIn on their own. They covered the basics from the ground up, making it easy to follow along!

💬 I liked that you shared all the know-how and tips you learned from using LinkedIn in practice.

💬 The lecture focused on practical methods and examples, so I felt compelled to put them into practice the whole time I was listening! The live question-answering and interactive sessions made it completely effortless.

💬 It was great to learn about LinkedIn marketing in detail, and I liked that you generously shared your know-how and tips!

💬 I really liked how you showed the detailed and persistent analysis with image data!

💬 The rich examples and detailed explanations were very helpful!

💬 Energetic lectures, explanations of overseas and domestic cases, and examples that are easy to understand at a glance

💬 I really enjoyed how the lecture provided examples that suited the topic and shared practical insights and tips from their own work! Grace and Yeji were incredibly energetic, making the lecture enjoyable.

💬 I really enjoyed the lecture because it explained in an easy-to-understand way how to use LinkedIn, which can be difficult to explain in detail, and it felt like the lecture was following the overall big picture!

💬 It was so great to share the insights and tips you've gained from your work in such a vivid way!!

💬 This is my first time hearing about it, and I liked how you explained the key know-how in an easy and clear way while showing appropriate examples 👍

💬 I liked that you introduced various examples by type.

💬 I now have a clear understanding of the methodology I should use when publishing content using LinkedIn. It felt like it was really focused on the core points, which was great.

💬 I was able to review the parts of LinkedIn I had been missing, and it gave me time to think about how I could use it better!

💬 The examples of brands using LinkedIn were very helpful.

💬 I was able to understand LinkedIn in general, and it was nice to hear detailed examples verbally.

💬 I liked that it covered a wide range of topics, not just content marketing, but also sales!

💬 I'm glad there aren't many places in Korea that provide this level of detailed guidance on how to use LinkedIn! While there are some foreign resources, they don't seem to be tailored to Korea. :)

💬 I was able to see a lot of examples and it was great that it included appropriate initial approaches and applicable tips!

Frequently Asked Questions

Q. Do you also cover LinkedIn advertising campaigns?

No. This special lecture focuses on how to generate growth solely through content, without paid advertising.

Q. Why can't I find Part 2 content in the curriculum?

This lecture is a paid replay of a live special lecture held on June 19th. The Q&A is not included in the replay.

Q. How long is the lecture?

This is an edited replay video of a live lecture in the form of a special lecture lasting approximately 2 hours.

Recommended for
these people

Who is this course right for?

  • B2B Marketers Who Are Feeling Daunted by LinkedIn Marketing

  • Marketers considering using LinkedIn channels

  • Marketers who struggle with LinkedIn activation

  • Marketers of brands planning to enter the global market

  • Startup B2B Brand CEO & Executive

Hello
This is

431

Learners

29

Reviews

34

Answers

4.7

Rating

6

Courses

미국 IT 테크 기업에서 글로벌 디지털마케팅을 총괄로 일하고 있는 그레이스입니다. 러시아, 남아프리카공화국, 중국, 아랍에미리트 등 다양한 나라에서 경험을 쌓은 후, 현재 영국에서 현업 디지털마케터로 활동 중입니다. 2020년 마케팅 콘텐츠/커뮤니티 플랫폼 '디지오션'을 창업하여 운영중이기도 합니다.

약력

  • 현) 미국 테크기업, 글로벌 디맨드 제너레이션 디렉터

  • 전) Medallia, 유럽/아태 지역 디지털마케팅 디렉터

  • 전) The First Group (UAE), 시니어 디지털마케팅 전략가

  • 전) 浙江大华技术公司 (UAE), 디지털마케팅 매니저

  • 전) One Agency (남아공), 마케팅 매니저

  • 전) 제일기획, 소치올림픽 스포츠마케팅팀

  • 전) 서드에이지, 기획팀 사원

  • - 영국 맨체스터 대학교 MBA / 홍익대학교 영문학과 졸업

채널

Curriculum

All

14 lectures ∙ (1hr 44min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

5 reviews

5.0

5 reviews

  • Neo님의 프로필 이미지
    Neo

    Reviews 5

    Average Rating 4.4

    5

    36% enrolled

    • agnesjiyun님의 프로필 이미지
      agnesjiyun

      Reviews 1

      Average Rating 5.0

      5

      100% enrolled

      진짜 완전 매우 추천.. 링크드인에 뭐 별다른 게 있을까 했는데 너무너무 유익한 내용 많이 얻어갑니다!!!

      • kayoung_lee3님의 프로필 이미지
        kayoung_lee3

        Reviews 3

        Average Rating 5.0

        5

        91% enrolled

        • 김지원님의 프로필 이미지
          김지원

          Reviews 1

          Average Rating 5.0

          5

          100% enrolled

          인턴으로 B2C 마케팅만 접해와서 입사 후 B2B 마케팅을 어떻게 진행해야할지 막막했는데 큰 도움이 됐습니다!

          • Grace Shin
            Instructor

            소중한 첫 수강평 남겨주셔서 정말 감사합니다 지원님! ❤️

        • IHP개발님의 프로필 이미지
          IHP개발

          Reviews 2

          Average Rating 5.0

          5

          36% enrolled

          $25.30

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