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Business & Marketing

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Management

Corporate Crisis Turnaround Points and Strategies (Re: Tipping Point)

It encompasses the discernment to deliver appropriate content in various situations and capture the attention of rapidly changing consumers, along with strategies for confronting and adapting to change.

1 learners are taking this course

  • kpcre
경영노하우
마케팅
경영사례
Management
Contents Marketing

What you will learn!

  • Can understand the importance of problem-solving skills and leadership required for leaders.

  • One can grasp the essence and master reading the environment promptly.

  • Through various examples of overcoming corporate crises, we can examine points for turning crisis into opportunity.

Presenting practical strategies to overcome organizational crises and turn the mood around!


In the past, organizations were able to operate through the strong charisma of the superiors and through the instructions from above and below, but in the recent workplace environment, the ability to present appropriate ideas and strategies based on leadership and problem-solving skills that fit the situation has become necessary. In addition, as we endure the long pandemic, the need for an eye to read the environment in a timely manner and the ability to quickly modify strategies are increasingly required. Just as we did not prepare for the pandemic, another pandemic that surpasses Corona may come someday. Accordingly, organizations need to provide appropriate content in various situations, have an eye to attract the attention of rapidly changing consumers, and have a way to challenge and respond to change.


Field-oriented education

  • Beyond the role of a silent messenger, it conveys the essential capabilities of a leader to grasp the essence of a problem and find solutions.

  • We provide insights and methods for overcoming corporate crises through various corporate cases.


Presenting key points centered on practice

  • Topic-based learning is possible through micro-learning centered on core keywords that can be immediately applied in practice.

Course Contents


  1. Communicator: A messenger without feet

  2. Contents: The problem is the content

  3. Culture code: Culture code in crisis

  4. Cases combining 3C (1): Heungkuk F&B, Dogmate, NBA, etc.

  5. Cases combining 3C (2): Trenby, Socar, Rush, etc.

  6. Case Study Using Beautiful Points (1): The New Gray

  7. Cases that make use of beautiful points (2): Ten Months, Gangnam Unnie

  8. Case Study: Tasty Points (1): Wicked Wife

  9. Cases that make use of delicious points (2): First Plus Aid, Oasis Market

  10. Case of utilizing the point of space (1): Stafolio

  11. Case of utilizing the point of space (2): Airbnb

  12. Case of utilizing the point of space (3): Namuijip Project

  13. Cases that make use of shopping points (1): Wisely, Carrot Market

  14. Case of making the most of shopping points (2): Oroliday

  15. Case Study of Learning Points (1): The Tickle Crocodile

  16. Case Study on Learning Points (2): Kim Mi-kyung


Providing differentiated content through hiring of education experts

We have invited lecturers who are well-received for their in-depth lectures at companies, public institutions, and universities to present differentiated content.


Team Leader Lee Hyeong-gi


Current) Shinsegae Department Store Content Strategy Team Leader

Currently, SNS setup, IMC campaign practice and content directing expert

Current Naver Travel Expert Influencer


Recommended for
these people

Who is this course right for?

  • Employees and management seeking to solidify market standing and master crisis response.

  • Staff requiring management strategy and sustainable organizational growth.

  • Office workers needing insights for content development for new work performance

Hello
This is

338

Learners

26

Reviews

4.6

Rating

131

Courses

1987년에 설립된 한국생산성본부 부설기관으로, 기업과 공공기관의 임직원을 대상으로 회사생활에 꼭 필요한 직무교육을 제공하고 있습니다.

실제 기업의 업무에서 일어나는 ‘일’을 바탕으로 실무역량 강화를 위한 직무역량(Job-Duty-Task) 기반의 교육 콘텐츠를 구성했습니다.

차원이 다른 직무교육을 경험해 보세요!

홈페이지 : https://www.kpcice.or.kr

Curriculum

All

36 lectures ∙ (7hr 0min)

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$95.70

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