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Management

B2B Management Strategies Proven in Practice

Many practitioners and aspiring managers have learned about strategy, but feel overwhelmed about where to start analyzing and how to execute. While they know about market analysis, business strategy, KPIs, and partnership strategies individually, the biggest problem is that these elements don't connect into a single flow, failing to translate into actual decision-making and results. This course is designed to solve this challenge. It provides step-by-step guidance on the thinking structure and analysis sequence of B2B business strategy used in actual corporate settings, as well as methods for creating actionable deliverables. Rather than textbook theory, it focuses on strategic frameworks and decision criteria that can be immediately applied in companies today. Dr. Jake, who has performed strategic planning and business development at global IT companies and major domestic corporations for 25 years, will clearly explain "why this strategy is needed, when to use it, and how to execute it" by connecting theory with practice. Through this course, participants will: 1. Move beyond simply explaining strategy verbally 2. Develop the ability to independently analyze markets, design strategies, and connect them to execution and KPIs.

(5.0) 4 reviews

17 learners

Level Beginner

Course period Unlimited

  • jakestrategy
실전
실전
의사결정
의사결정
b2b
b2b
전략기획
전략기획
기업분석
기업분석
Planning Document
Planning Document
Business Plan
Business Plan
Performance Management
Performance Management
sales
sales
실전
실전
의사결정
의사결정
b2b
b2b
전략기획
전략기획
기업분석
기업분석
Planning Document
Planning Document
Business Plan
Business Plan
Performance Management
Performance Management
sales
sales

Reviews from Early Learners

Reviews from Early Learners

5.0

5.0

seoyeong69

33% enrolled

It provides not only the theoretical definition of business strategy but also introduces various corporate cases, allowing you to intuitively understand how it is applied in actual business settings. The explanations are very clear, and the guidance on foundational materials is of great help to learners.

5.0

KyungJin Hellen

93% enrolled

This is a course that helps you understand B2B business from the perspective of client companies' management strategy, not just sales. I was able to immediately apply it to the group-wide common services and B2B planning/proposal work at Shinhan, and it helped me systematically view customer value and decision-making structures. I recommend it to practitioners in finance, IT, and planning roles.

5.0

요리신동Brian

47% enrolled

This course seems to take a different approach from the conventional ones. It explains why strategies fail and why execution goes wrong by focusing on the decision-making structure and purchasing logic within client companies, so I think it's a course that gives anyone with experience that "Ah, so that's why it didn't work" realization they've felt at least once. I recommend it to junior professionals who want to learn B2B strategy and senior professionals who want to review and reorganize their knowledge.

What you will gain after the course

  • You can independently complete one set of strategic analysis materials that connects market, competitive, and company analysis.

  • Can directly design a Strategy Framework at the enterprise or business unit level.

  • You can create an actionable business plan that connects assumptions, numbers, and risks.

  • You can independently define a KPI system and performance management metrics that directly align with your strategy.

  • You will develop the reporting ability to explain strategic decision-making without wavering when faced with questions from management.


[B2B Business Strategy Proven in Practice]

From Market Analysis to Business Management

Tired of simple theoretical learning? This course breaks away from textbook theory explanations and is a unique practical strategy course that directly transfers the actual decision-making structures of global companies and domestic mid-sized enterprises. It teaches you how to write proposals that can be immediately approved in the field and the fundamentals of actionable business plans.

1. Data-Driven Thorough Market Analysis and Planning Strategy

The foundation of successful business strategy lies in meticulous market research and market analysis. This course covers methodologies for corporate analysis, from macroeconomic environmental analysis to understanding competitor trends. In particular, we provide practical know-how on analyzing financial statements to assess a company's fundamentals and visualizing them into logical proposals to persuade decision-makers.

2. Establishing Business Strategy and Business Plans to Maximize Execution

Learn the process of developing business strategies and business plans that can be immediately applied in the field. Through systematic planning and business planning stages, complete a practical business plan that includes Territory Plan design methods to maximize sales efficiency. Additionally, we present business expansion models through strategic alliances and Partnerships, as well as global Alliance building strategies, which are key drivers of corporate growth.

3. Business Management and Key Performance Indicators (KPI) Proven by Metrics

Strategy is meaningful only when executed. Based on strategic thinking that actually passes in the boardroom, you'll learn business management techniques for designing execution structures and setting KPIs (Key Performance Indicators). By mastering the process of achieving goals through a rigorous performance management system, you'll ensure that the proposals you create go beyond mere documents to generate actual revenue and results.

4. Proven Framework from a 25-Year Veteran Expert

The instructor is a veteran who has directly performed strategic planning, business strategy, strategic alliances, and marketing work for 25 years at global leading companies such as IBM, Samsung Electronics, Cisco, Oracle, and Siemens, as well as at TmaxSoft, a leading domestic software company. The framework, which contains the intense considerations from the field, will dramatically reduce the trial and error you'll experience while writing your business plan.

If you desperately need results, this course will not be just an educational expense, but the most certain investment that saves your time and energy. Right now, through this course, transform yourself into an unparalleled B2B expert who creates perfect proposals.

Recommended for
these people

Who is this course right for?

  • College students/job seekers who need to prepare for employment but lack a clear competitive edge

  • A planner who doesn't know where to start analyzing and just piles up data without reaching any conclusions

  • A team leader who always hears "So what are you saying we should do?" even after writing strategy reports

  • Practitioners who understand market, competition, and business only separately and fail to connect them strategically

  • A person in charge of business planning who feels anxious every time because numbers and logic don't connect

  • Startup executives and employees who are recognized for their technology but are frustrated by their inability to structure a B2B strategy

Need to know before starting?

  • Basic understanding of how companies make money

  • A sense of the fundamental structure of B2B business

  • Experience with reporting and decision-making processes within an organization

  • No significant aversion to Excel or working with numbers

Hello
This is

17

Learners

4

Reviews

5.0

Rating

1

Course

저는 25년간 글로벌 IT 기업(IBM, Cisco, Oracle, Siemens) 및 국내기업(삼성전자, 티맥스소프트)에서

아래 3가지 역할을 수행한, B2B Growth Architect입니다.

1. 전략을 설계하고, 실행 가능한 구조로 완성하는 전략가(Strategist)
2. 전략, 조직, 실행을 하나의 시스템으로 연결하는 기획가(Planner)
3. 전략을 기반으로 결과를 만들어 내는 실행가(Executor)

프로필.jpg

 

 

Curriculum

All

19 lectures ∙ (2hr 6min)

Course Materials:

Published: 
Last updated: 

Reviews

All

4 reviews

5.0

4 reviews

  • brian1205님의 프로필 이미지
    brian1205

    Reviews 1

    Average Rating 5.0

    5

    47% enrolled

    This course seems to take a different approach from the conventional ones. It explains why strategies fail and why execution goes wrong by focusing on the decision-making structure and purchasing logic within client companies, so I think it's a course that gives anyone with experience that "Ah, so that's why it didn't work" realization they've felt at least once. I recommend it to junior professionals who want to learn B2B strategy and senior professionals who want to review and reorganize their knowledge.

    • jakestrategy
      Instructor

      Thank you. Most books and lectures tend to be created based on the experiences of those who either have no actual corporate experience or, even if they do, were not part of the core decision-making line in companies. I hope my lecture will be helpful to both junior and senior professionals.

  • florina962884님의 프로필 이미지
    florina962884

    Reviews 1

    Average Rating 5.0

    5

    93% enrolled

    This is a course that helps you understand B2B business from the perspective of client companies' management strategy, not just sales. I was able to immediately apply it to the group-wide common services and B2B planning/proposal work at Shinhan, and it helped me systematically view customer value and decision-making structures. I recommend it to practitioners in finance, IT, and planning roles.

    • jakestrategy
      Instructor

      Thank you. I understand that the financial sector is interested not only in B2C but also in B2B business, and I believe this lecture is necessary when planning new businesses or structuring your business. I look forward to receiving your feedback in the future. I will be with you on your journey to success.

  • seoyeong698658님의 프로필 이미지
    seoyeong698658

    Reviews 1

    Average Rating 5.0

    5

    33% enrolled

    It provides not only the theoretical definition of business strategy but also introduces various corporate cases, allowing you to intuitively understand how it is applied in actual business settings. The explanations are very clear, and the guidance on foundational materials is of great help to learners.

    • jakestrategy
      Instructor

      Thank you. Since I prepared this lecture based on my 25 years of hands-on experience at leading global companies and domestic mid-sized SW companies, it seems you view it as a practical business strategy and business planning course. I will always listen carefully to what you students have to say and strive to be a better instructor.

  • dcc07216213님의 프로필 이미지
    dcc07216213

    Reviews 1

    Average Rating 5.0

    5

    33% enrolled

    $169.40

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