It provides not only the theoretical definition of business strategy but also introduces various corporate cases, allowing you to intuitively understand how it is applied in actual business settings. The explanations are very clear, and the guidance on foundational materials is of great help to learners.

seoyeong698658

Many practitioners and aspiring managers have learned about strategy, but feel overwhelmed about where to start analyzing and how to execute. While they know about market analysis, business strategy, KPIs, and partnership strategies individually, the biggest problem is that these elements don't connect into a single flow, failing to translate into actual decision-making and results.

This course is designed to solve this challenge.
It provides step-by-step guidance on the thinking structure and analysis sequence of B2B business strategy used in actual corporate settings, as well as methods for creating actionable deliverables. Rather than textbook theory, it focuses on strategic frameworks and decision criteria that can be immediately applied in companies today.

Dr. Jake, who has performed strategic planning and business development at global IT companies and major domestic corporations for 25 years,
will clearly explain "why this strategy is needed, when to use it, and how to execute it" by connecting theory with practice.

Through this course, participants will:
1. Move beyond simply explaining strategy verbally
2. Develop the ability to independently analyze markets, design strategies, and connect them to execution and KPIs.

jakestrategy

B2B Management Strategies Proven in Practice

Thank you. Since I prepared this lecture based on my 25 years of hands-on experience at leading global companies and domestic mid-sized SW companies, it seems you view it as a practical business strategy and business planning course. I will always listen carefully to what you students have to say and strive to be a better instructor.