This is a course that helps you understand B2B business from the perspective of client companies' management strategy, not just sales.

I was able to immediately apply it to the group-wide common services and B2B planning/proposal work at Shinhan, and it helped me systematically view customer value and decision-making structures.

I recommend it to practitioners in finance, IT, and planning roles.

florina962884

Many practitioners and aspiring managers have learned about strategy, but feel overwhelmed about where to start analyzing and how to execute. While they know about market analysis, business strategy, KPIs, and partnership strategies individually, the biggest problem is that these elements don't connect into a single flow, failing to translate into actual decision-making and results.

This course is designed to solve this challenge.
It provides step-by-step guidance on the thinking structure and analysis sequence of B2B business strategy used in actual corporate settings, as well as methods for creating actionable deliverables. Rather than textbook theory, it focuses on strategic frameworks and decision criteria that can be immediately applied in companies today.

Dr. Jake, who has performed strategic planning and business development at global IT companies and major domestic corporations for 25 years,
will clearly explain "why this strategy is needed, when to use it, and how to execute it" by connecting theory with practice.

Through this course, participants will:
1. Move beyond simply explaining strategy verbally
2. Develop the ability to independently analyze markets, design strategies, and connect them to execution and KPIs.

jakestrategy

B2B Management Strategies Proven in Practice

Thank you. I understand that the financial sector is interested not only in B2C but also in B2B business, and I believe this lecture is necessary when planning new businesses or structuring your business. I look forward to receiving your feedback in the future. I will be with you on your journey to success.