This course seems to take a different approach from the conventional ones. It explains why strategies fail and why execution goes wrong by focusing on the decision-making structure and purchasing logic within client companies, so I think it's a course that gives anyone with experience that "Ah, so that's why it didn't work" realization they've felt at least once. I recommend it to junior professionals who want to learn B2B strategy and senior professionals who want to review and reorganize their knowledge.

brian1205

Many practitioners and aspiring managers have learned about strategy, but feel overwhelmed about where to start analyzing and how to execute. While they know about market analysis, business strategy, KPIs, and partnership strategies individually, the biggest problem is that these elements don't connect into a single flow, failing to translate into actual decision-making and results.

This course is designed to solve this challenge.
It provides step-by-step guidance on the thinking structure and analysis sequence of B2B business strategy used in actual corporate settings, as well as methods for creating actionable deliverables. Rather than textbook theory, it focuses on strategic frameworks and decision criteria that can be immediately applied in companies today.

Dr. Jake, who has performed strategic planning and business development at global IT companies and major domestic corporations for 25 years,
will clearly explain "why this strategy is needed, when to use it, and how to execute it" by connecting theory with practice.

Through this course, participants will:
1. Move beyond simply explaining strategy verbally
2. Develop the ability to independently analyze markets, design strategies, and connect them to execution and KPIs.

jakestrategy

B2B Management Strategies Proven in Practice

Thank you. Most books and lectures tend to be created based on the experiences of those who either have no actual corporate experience or, even if they do, were not part of the core decision-making line in companies. I hope my lecture will be helpful to both junior and senior professionals.