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Mastering GA4

You can master everything about GA 4 through practical lectures. You can design and analyze data yourself.

(2.0) 1 reviews

9 learners

  • noahnomad
GA4
디지털마케팅
데이터분석
퍼포먼스-마케팅
Digital Marketing
Data literacy
Google Analytics

What you will gain after the course

  • Improve your advertising campaign performance with proper advertising contribution analysis.

  • You can derive insights through customer behavior analysis.

  • Data design (Event Taxonomy) can help you collect the right data.

  • You can master GA4 through various hands-on exercises and demo site practice.

To make data-driven decisions,
Mastering GA 4: The Essentials!🏷️

GA 4,
Are you using it well?

GA 4?

Customer behavior data generated on the web or app
Log analysis tool that collects and analyzes

Google Analytics is a tool that analyzes logs of which customers take which actions, when, and where .

Log analysis not only helps you identify and improve issues with your website or app, but also enables you to implement customer journey-based marketing! Designing your own data and implementing event scripts will greatly aid in data-driven decision-making.

Until the day we master Google Analytics 4 together!

🗝️ GA 4: Two Reasons You Must Learn It


☑️ To discover problems and improve them !

☑️ To make data-driven decisions !

If you are one of these people, definitely!

blue check

IT jobs with an interest in data analysis
(ex. marketer, designer, PO, developer, etc.)

blue check

Business operators interested in improving performance

Expected Questions Q&A 💬

Q. What is the course difficulty level?

The course difficulty ranges from beginner to intermediate! It offers a healthy mix of concepts and practical exercises, ensuring even those with no prior background knowledge can follow along. The difficulty increases slightly toward the end, but if you've thoroughly grasped the material in the first half and followed the practical exercises, you should have no trouble moving to the intermediate level.

Q. What will I learn from the lecture?

First, you can improve the performance of your advertising campaigns through proper advertising contribution analysis.
Second, you can derive insights through customer behavior analysis.
Third, you can collect the right data through data design (Event Taxonomy).
Fourth, you can master GA 4 through various hands-on exercises and demo site practice.

Q. Why should I learn GA 4?

GA was updated to version 4 in July 2023. While the previous version was page view-based, the new version is event-based, making it ideal for measuring app performance as well as web performance.
GA 4 allows you to understand the customer journey and implement various marketing strategies based on this understanding. Furthermore, you can compare performance and optimize your efforts.

While attracting new customers is important, preventing existing ones from churn is also crucial. GA 4 allows you to do both, so you should definitely learn about it, right?

Introducing the Knowledge Sharer ✒️

Hello, I am Song Jae-wook, a marketing lecturer at Noah Nomad.
Many people are having difficulties with the update to GA 4. I will share the know-how I have accumulated through my lectures so far, as well as advanced knowledge not found in other lectures. Through this lecture, we will learn GA 4 together.
Let's learn from A to Z!

Recommended for
these people

Who is this course right for?

  • IT positions interested in data analysis (e.g. marketers, designers, POs, developers, etc.)

  • Business operators interested in improving performance

Hello
This is

112

Learners

4

Reviews

5

Answers

4.3

Rating

3

Courses

안녕하세요, 여러분!

디지털 마케팅과 관련된 강의를 진행하고 있는 노아노마드 송재욱 입니다.
저는 처음 마케팅을 너무 어렵고 추상적으로 배워서 힘들었는데요.
그런 점을 고려해서 제 강의에서는 최대한 실습 비중을 높여서 여러분들이 실제로 현업에 바로 적용할 수 있도록 모든 강의를 준비하였습니다.

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Curriculum

All

48 lectures ∙ (8hr 19min)

Published: 
Last updated: 

Reviews

All

1 reviews

2.0

1 reviews

  • shimjeehyun6936님의 프로필 이미지
    shimjeehyun6936

    Reviews 1

    Average Rating 2.0

    2

    100% enrolled

    I do not recommend the lecture... First of all, the GA - Google Tag Manager, etc. linkage screens are so different that it is difficult to follow the lecture smoothly. They said that they would update the relevant part by April, but the same content is still posted as of early June. And they recommended purchasing Aimweb to use it as a practice page, so I paid the fee, but The site is only used for the initial linkage practice, and all the practice is done on the Baeumkok site for the in-depth part of the latter half of the lecture. The problem is that the site is completely inaccessible... I left a question in the community directly saying that it is difficult to use the site and asked for a solution, but the AI gave a vague answer and did not provide any solution. As you know, there is a big difference between actually experiencing the linkage process yourself and just seeing it with your eyes. If this is the case, I don't know why they recommended purchasing Aimweb in the first place, and I don't understand why they are not taking any action even though they haven't solved the access issue on the site. And lastly, the lecture materials cannot be downloaded. It said that you can download by pressing the cloud-shaped download button at the top of the lecture dashboard, but I can't find that button at all. I don't know if the configuration provided by applying through the lecture company is different, but in any case, it was impossible to download materials such as event taxonomy separately. I think the lecture content itself is helpful because it explains with examples. You can learn how to set up Google Tag Manager for event tracking and track it on GA. However, even though it is a paid lecture, I think the quality that should be maintained is very lacking... If I take a GA lecture next time, I think I will take the latest lecture even if the curriculum is a little different from what I want.

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