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Data Literacy for PMs (Product Data Analysis)

This is a course for PMs who want to utilize data. This course covers the entire process of utilizing data in the PM role, including the flow of work from day 1 of a job change through the start and end of a project. It is an introductory data course that covers data-driven thinking, logical thinking, metric definition, log design, experiment design, creating a data culture, and more, to help you develop critical thinking skills. Although created as a course for PMs, it is structured with content that data analysts would also find beneficial (in fact, many analysts have taken the course). In addition, many people in marketing, design, and business planning roles are also taking the course.

(4.9) 136 reviews

2,496 learners

  • kyleschool
데이터분석
Data literacy
metric hierarchy
AB test
kakao-service

Reviews from Early Learners

What you will learn!

  • Data-driven business process

  • Product Data Analysis

  • Experimental Design (AB Test)

  • Defining Indicators

  • Data Log Design (Data Logging)

  • Example using ChatGPT

  • Data analysis

We provide coaching when you attend more than 70% of the lectures (after completing a lecture satisfaction survey)
As of July 2024, about 50 people have received coaching! (Total of 100 people expected)

Lecture introduction video

Expected Questions Q&A 💬

Q. What is something I should think about before taking this course?

Define the "problem" you are having in your company and think about what you need to solve that problem. If data is one of the things you need, this course can help.

Q. Does this course also cover technical topics like Python and SQL?

No. This lecture covers the business process of utilizing data. Rather than technical content such as Python and SQL, you will learn about the problem definition skills and the process of carrying out the work required when actually carrying out the work. In the future, we plan to produce a separate lecture on BigQuery (SQL).

Q. This is my first time studying data. Will it be difficult?

I created this course based on the assumption that someone who is studying data for the first time will take the course. Since the course is conducted from the perspective of utilizing data, there are no formulas in the course. I tried to include as basic an explanation as possible, and if there is anything difficult, please feel free to ask questions!


Introducing the knowledge sharer ✒️

History

  • Socar Data Scientist (2018.09 ~ 2022.07)
    • SOCAR optimization project, machine learning algorithm development, data analysis training
    • Tada data analysis, machine learning algorithm development, data engineering
  • Retrica Data Analyst and Data Engineer (2017.02 ~ 2018.04)

✨ Things to note before taking the class

Learning Materials

  • Web page
  • Slides: Approximately 1300 pages
  • Workbook sheet: A sheet that organizes the Action Plan.
  • We provide Data Log Design Tracking Plan, Notion Retrospective Template, Metric Store Template, etc.

Player Knowledge and Notes

There is no prerequisite knowledge required, as I have tried to explain as much as possible so that even those who are new to data can understand it. However, it would be better if you have a clear problem that you want to solve in your company.

We will answer questions about the lectures as they are confirmed, and we will run a counseling center every month to update the content (after getting permission from the person who is telling us their concerns). Also, if there is something you are curious about in common, we will refer to it and help you. Please ask many questions! It is also great to come to Discord and ask questions.

If you want to organize what you learned on your blog, please make sure to include a link to my website and lectures :)
However, uploading most of the lecture may cause copyright issues. I recommend that you write an article by adding your own thoughts and the key points you want to remember from the lecture.

Those who watched the lecture first
Reviews and Testimonials
💫

Song Po Song (Product Manager, Woowa Brothers)

I think this lecture will be a ray of light for PMs who are just starting to make data-based decisions. I am convinced that any PM can apply the lecture content to their work through cases they will encounter while working. For PMs who have changed jobs and need to adapt to a new environment, or PMs whose scope of work has expanded, or those who have just become PMs, this lecture will be a secret book to improve their overall decision-making ability, such as problem definition, performance measurement, and experimental design, as a PM, and become a professional .

Mr. Seokjin Yoon (Product Owner, LINER)

"Data Literacy for PM" provides experience-based know-how covering the purpose of PM's data utilization to application . It is a lecture with a high content density that you can chew on over and over again, and it listens to the various concerns of PMs. PMs must establish product strategies, persuade, and make them successful in a constantly changing situation. I hope that through the "Data Literacy for PM" lecture, you will grow into a PM who leads the growth speed of the organization.

Dongmin Jo (Data Analyst, Nexon)

<What is your "Pain Point"?> AHA Moment. It's a term you've heard a lot. But it's hard to put into practice. That's because you don't know what kind of foundation you need to have to find your AHA Moment, or who you should talk to and how you should talk to them. I think the real Pain Point is not the concept, but the "method" of putting the concept into practice . And the strength of this lecture is that it provides practical answers about that "method."

Mr. Hwang Tae-yong (Product Analyst, Lapo Labs)

The biggest strength of this lecture is that it contains Kyle's experiences and concerns as he has experience collaborating with related departments (especially product organizations) to achieve results. It is a lecture that I would definitely recommend to junior PMs or junior data analysts who collaborate with product organizations because it contains not only the parts that I thought were necessary while working with the product team, but also appropriate cases that actually occur .

Park Kyung-ho (AI Research Scientist, Socar)

"Working effectively in a data-driven organization" may seem easy at first glance, but working "well" requires a lot of thought and trial and error. Beyond simple technical capabilities, it requires a process of understanding many things, such as decision-making processes, organizational culture settings, and indicator settings and analysis. This lecture is for those who are about to join/change jobs in a data-driven organization or PMs/POs who want to work based on data, and it will teach you all the contents of the elements mentioned above. This lecture includes all the contents that I experienced firsthand while working with Kyle and that can reduce the trial and error I experienced when I was a junior. I highly recommend this lecture as an essential lecture for work that can lead to business impact in a data-driven organization .

🌿 And those who helped in making the lecture

I got a lot of inspiration for my lectures from AC2 and RET (Really Effective Teacher) training. I would like to thank Taehoon Kim, Jisoo Park, Hyunyoung Yoo, Seokjin Yoon, Posong Song, Woongwon Lee, Changhyun Lee, Harim Jeon, Harim Jeong, Haewon Jeong, Dongmin Jo, Seongmin Jo, and Taeyong Hwang for their feedback during the course production.

Recommended for
these people

Who is this course right for?

  • PM interested in data

  • Those interested in product data analysis

  • Data literacy skill seekers

  • Entry-level Data Analyst Seeking Broad Data Acumen

  • Person building a data culture

Hello
This is

13,173

Learners

428

Reviews

363

Answers

4.9

Rating

5

Courses

9년차 데이터 과학자, 데이터 엔지니어, 머신러닝 엔지니어로 근무했으며, 쏘카와 타다에서 데이터 분석, 데이터 엔지니어링 개발, 머신러닝 알고리즘을 개발했습니다.

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카일스쿨 유튜브 : https://www.youtube.com/c/kyleschool
기술 블로그 : https://zzsza.github.io/
인스타그램 : https://www.instagram.com/data.scientist/
대표 컨텐츠 : https://github.com/Team-Neighborhood/I-want-to-study-Data-Science
데이터 과학자가 되기 위해 진행한 다양한 노력들 : https://zzsza.github.io/diary/2019/04/05/how-to-study-datascience/

Curriculum

All

90 lectures ∙ (15hr 35min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

136 reviews

4.9

136 reviews

  • musikon0632님의 프로필 이미지
    musikon0632

    Reviews 1

    Average Rating 5.0

    5

    83% enrolled

    The lecture content was very helpful to me, so I am leaving a detailed review in case it will be of some help to those who are considering taking the course :) [Background for taking the course] - I work at a digital marketing agency to help accurately measure and improve advertising performance by better utilizing Ad Tech and data. - However, since the team was newly formed and we were working without a mentor, the process for solving problems based on data was not well established, so I took the course to stabilize the team's work system. [How I took the course] - I thought it would be virtually impossible to complete the course with just my own will, so I gathered study members on Discord...! (There were more people like me than I thought, lol) - I recruited people with similar goals and wills and opened a study group, and operated it for the purposes of 1) completing the course, and 2) sharing each other's experiences. - There were often cases where the content I needed right away was covered in the course while I was working, so I put the course up and used it as a handbook while working. - I organized the newly learned information or the information I wanted to share with my team members into a document in Jira Confluence and shared it, and spread the knowledge within the team. [What improved after listening to the lecture] - Other existing data-related lectures seemed to deal with technical aspects, but rather than these technical aspects, I was able to build the soft skills that are most needed in the field. - Communication became clearer as I gave names to frameworks and methodologies that I had been practicing without even knowing the names. - In particular, the problem definition framework and data log design part were the parts that were closest to my domain, so I received a lot of help in this area. - As I learned about various methodologies that I had not known before, I was able to approach and solve problems in new ways. [Who would you recommend it to] - I think it would be more helpful to current employees than job seekers (there are so many moments where you really agree and sympathize while watching the lecture...) - I think it would also be of great help to marketers who communicate based on data (you can gain insight into how to utilize trackers such as GA or Appsflyer) - I also recommend it to everyone who wants to solve problems based on data. Fighting to you all!

    • kyleschool
      Instructor

      Hello Edgar :) Thank you for such a sincere review! I think many people will be able to see if this review will help them. You did a great job gathering study members in Discord and sticking to it. I think you thought hard about what to do and put it into practice, so I want to cheer you on..! I wanted to help you do your work well right away, so I made the lecture focusing on that content. I made it for PMs with 2-3 years of experience, but it will also be helpful for those with 2-3 years of experience as marketers and data analysts (I think it might be less noticeable when I was a student, but I thought it might be okay to hear this kind of content as a student) Thank you so much for leaving a good review! I will also work harder..!

  • seob66156420님의 프로필 이미지
    seob66156420

    Reviews 1

    Average Rating 5.0

    5

    33% enrolled

    I am currently working as a data analyst. As soon as I heard that Kyle's lecture was uploaded, I paid for it and quickly watched the interesting parts first. I think this lecture will be helpful not only for PMs but also for those in the data field. In particular, I think it would be good for those who are interested in the data literacy capacity and data culture of an organization.

    • kyleschool
      Instructor

      Hello! :) Thank you so much for looking at the interesting parts and leaving a review! This is my first Inflearn review, so I was excited to see it. I really felt that an organization's data literacy and data culture are not completed in a day, and I felt that I need to talk to many people and implement various strategies for change in the process. From this perspective, I created it because I thought that if I shared the tacit knowledge that I know with many people, they would not have to go through my trial and error, so thank you so much for talking about it so well! Please let me know anytime if you need help :)

  • ram님의 프로필 이미지
    ram

    Reviews 1

    Average Rating 5.0

    5

    86% enrolled

    Thank you so much, Kyle School!! I listened to everything except the parts I left to listen to when I actually encountered it. It's a great lecture that I can always refer to when I run into a problem. Thank you for making it! I keep recommending it to people around me. I'm always grateful for the sincere advice..!! https://sowhatmylifeismine.tistory.com/263 This is a summary of the parts I used while listening to the lecture! It's not enough, but I hope it will be of some help to others!

    • kyleschool
      Instructor

      Hello Squirrel! Thank you for always asking me questions while taking the class! Thanks to you, I was able to get inspiration. If you read this class review, I think it would be good to read the blog too since you wrote a good blog review :) If you need help in the future, please let me know anytime-!

  • gkaanswn1513님의 프로필 이미지
    gkaanswn1513

    Reviews 2

    Average Rating 5.0

    5

    74% enrolled

    These days, PM is a given, and I think the core competency of a data analyst is not simply the ability to use tools, but the ability to solve problems. I think this lecture has a great influence on developing the ability to solve service problems based on data, such as 'problem selection', 'setting key indicators', 'what data should I look at?'. I think it was really lucky to have found this lecture. Thank you!

    • kyleschool
      Instructor

      Hello :) Thank you so much for saying that it was a good luck to find the lecture..! I hope we can talk together and develop problem-solving skills! :) Thank you for the course review!

  • habitfactory님의 프로필 이미지
    habitfactory

    Reviews 1

    Average Rating 5.0

    5

    83% enrolled

    I really liked the lecture because it focused on how to solve problems and make decisions with data, rather than on data analysis skills. I really liked how the lecture was structured so that you could think and act based on situations that could actually happen through actual case studies, rather than just talking about ways of thinking or mindsets. Maybe that’s why I tried it out with my team members right away and got help. It was also really great that you could get 1:1 coaching from Kyle if you took more than 70% of the course. I hope that many people will learn data problem solving and decision-making processes through this lecture and become good workers at their companies. Thank you so much for creating such a great lecture.

    • kyleschool
      Instructor

      Hello! I'm glad that I was able to encourage you to take action with your mindset, mindset, and case study! When I was making the lecture, I had the goal of "Let's make it so that those who listen to this lecture can actually take action!" Thank you for mentioning the coaching that is currently being offered to the first 100 people as an event! I hope those who have the opportunity will definitely try it out :)

$102.30

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