Introduction to GA4 BigQuery for Marketers and Planners (2025)

This is a specific and practical course for Google Analytics beginners. Instead of focusing on fragmented features, you can learn the practical analysis process using GA4 by conducting scenario-based analysis. It is continuously being updated to match the latest GA4 revisions!

You can learn to use GA4 immediately in practice while creating essential reports for GA4 utilization. You can learn specific examples of what reports to create and how to create them for data analysis. For practical analysis, the installation and usage of Microsoft Clarity, a heatmap tool, is also explained together.

I will show you how to use Microsoft Clarity to identify problems based on actual user behavior and organize them into actionable insights by connecting filters, segments, funnels, Smart Events, and Custom Tags. I have included the exact methods I use in practice alongside GA4 to quickly pinpoint the causes of churn or low conversion and prioritize improvements. The guide is structured in a flow of "Installation → Analysis → Insight Derivation Process → Advanced Settings," making it easy for beginners to follow. (For those who need it, I have also included sections on a demo shopping mall and basic GA/GTM setup.)

Learn various features of Looker Studio (formerly Google Data Studio) using GA4 demo data. This includes explanations and hands-on practice with Looker Studio's visualization elements. In particular, marketers and planners who are not familiar with SQL can learn easy ways to integrate and use BigQuery data with Looker Studio. You can learn methods to create dashboards using Looker Studio.

Is it enough to just search for past exam questions and pass the Google Analytics Individual Qualification (GAIQ)? A certification holds little meaning if you obtain it without knowing how GA4 is actually used in practice or how to query and utilize data. This course focuses on practical application, allowing you to directly examine reports and GA demo accounts, and even set up a demo shopping mall yourself. You will build the skills necessary for the field while solving the latest 2026 GAIQ exam questions.

You can learn the core essentials of GA4 (Google Analytics 4) e-commerce setup—which is often too difficult to learn alone just by searching the internet—through hands-on practice. This course is designed so that performance marketers and beginner developers setting up GA4 e-commerce for the first time can easily understand it by practicing step-by-step on a Cafe24 demo shopping mall. Since we delegate the developer's role to ChatGPT during the practice sessions, even marketers, PMs, or planners without professional development knowledge can learn how to set up GA4 e-commerce.

This is a Google Analytics utilization course for beginner/junior marketers. You can follow along and practice using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

This is a specific and practical course for Google Analytics beginners. Instead of focusing on fragmented features, you can learn the practical analysis process using GA4 by conducting scenario-based analysis. It is continuously being updated to match the latest GA4 revisions!

You can learn the core essentials of GA4 (Google Analytics 4) e-commerce setup—which is often too difficult to learn alone just by searching the internet—through hands-on practice. This course is designed so that performance marketers and beginner developers setting up GA4 e-commerce for the first time can easily understand it by practicing step-by-step on a Cafe24 demo shopping mall. Since we delegate the developer's role to ChatGPT during the practice sessions, even marketers, PMs, or planners without professional development knowledge can learn how to set up GA4 e-commerce.

This is a SQL lecture designed to help marketers learn SQL easily. We introduce the essential SQL grammar and analyze real data obtained from Kaggle.

Let's learn together about Columnar Storage, which allows you to conveniently handle both structured and unstructured data provided by GCP and allows for a free table format, and BigQuery, a universal database.

Learn various features of Looker Studio (formerly Google Data Studio) using GA4 demo data. This includes explanations and hands-on practice with Looker Studio's visualization elements. In particular, marketers and planners who are not familiar with SQL can learn easy ways to integrate and use BigQuery data with Looker Studio. You can learn methods to create dashboards using Looker Studio.

A DBA instructor with 30 years of experience teaches 45 essential SQL tuning techniques that can be immediately applied in practice through real-world examples. Master the practical know-how to make slow queries 10 times faster, from execution plan analysis to index optimization and join tuning!

How is processing big data different from processing data with Pandas? Let's learn about Spark, an essential framework for big data processing.

Through this course, you can learn SQL and database fundamentals, SQL syntax, database design for practical applications, database utilization through programming, and data analysis use cases.

This is an introductory BigQuery (SQL) course for beginners. Recommended for those curious about data processing methods. We teach SQL from a data analysis and data engineering perspective rather than a backend development perspective.

This is a special lecture that can lay the theoretical foundation to simultaneously prepare for the Microsoft AZ-900 certification, and as the latest content reflecting the scope of questions as of May 2025, by providing content related to core data concepts, Azure's relational data, Azure's non-relational data, and Azure's analytical workloads in a form combining theory and practice, it can be utilized as a meaningful educational opportunity to not only obtain the certification but also take the first step towards becoming a data professional.

By implementing various practical data analysis cases using SQL, you can simultaneously improve your data analysis and SQL utilization skills.

SQLD Yellow Book 176 Problem-Solving Course for those who studied but can't solve problems. After completion, you'll go beyond passing to become an expert. SQLD All-in-One Pass!

This is a course aimed at obtaining the nationally recognized SQLD certification, and SQLD refers to developers who can write accurate SQL for manipulating and extracting data while developing application software based on database and data modeling knowledge.

From understanding SQL to using actual functions, Complete preparation for SQLD certification with the latest past exam questions!

Hi Guys. Welcome to my Ultimate Google Tag Manager Course 2026: Beginner to Advanced! In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.

Let's understand data analysis suitable for advanced retail business and learn how to utilize tools utilized in the industry!