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Marketing & PR

Designing & Collecting Data with Google Tag Manager

You can develop practical skills to collect and utilize customer behavioral data through Google Tag Manager.

(4.3) 4 reviews

51 learners

  • noahnomad
실습 중심
gtm
퍼포먼스 마케팅
마케터
Google Tag Manager
Digital Marketing
GA4
Facebook Ads
Google Ads

What you will learn!

  • Collect desired customer data

  • Improving advertising efficiency through installation of advertising media pixels & log analysis tags

  • Collect customer behavior data for customer behavior analysis

  • Improve targeting efficiency in advertising media through event data collection

Make script management easier,
Mastering Google Tag Manager for Data Collection! 🏷️

Google Tag Manager,
Are you using it well?

Google Tag Manager ?

For data collection (tagging)
Tools to help you install and publish scripts

Scripts are very important because they collect and store data, which greatly contributes to log analysis and improving advertising efficiency! But if you are not a developer, Because there are limitations to installing and publishing a large number of diverse scripts, we need a tool to help us with this: Google Tag Manager !

Especially if you're learning GA4 or want to set up advanced ad settings for your advertising platform, Google Tag Manager is now a must-have! Let's master Google Tag Manager from A to Z together!

🗝️ Two Reasons Why You Should Learn Google Tag Manager


☑️ Because as a marketer, there are limitations in implementing script installation and publishing !

☑️ To facilitate management of various scripts !


If you are one of these people, definitely!

Data collection every time
Anyone who asks for help from developers

Collect event data and use it to advertise
Those who want to improve efficiency

Directly access data from our services
Those who want to define and analyze

Data design for CRM
Those who need to collect

Data utilization capabilities
Anyone who wants to upload more

How is the data collected?
Anyone who wants to understand how to utilize it


What you'll learn 📚

1. Web Builder Solution

All courses involve building actual websites using a web builder solution called imweb. Through hands-on exercises on real websites, you'll gain hands-on experience to experiment with a wider range of possibilities.

2. Practice collecting actual data

We will practice collecting data directly from an actual website using GA4 and advertising media.

3. Event Taxonomy

The most important thing in data collection is to design the data first. We'll practice designing the data first using an event taxonomy on an actual website.

4. In-depth data analysis through parameter collection

When collecting data, you will learn how to collect parameters, not just the number of events that occurred, so that you can perform more in-depth data analysis.

5. How to write data layer code

Learn how to write code for the 'data layer', the most important concept in Google Tag Manager, and the concept behind it.


Expected Questions Q&A 💬

Q. Is there anything I should know before starting the course?

There's no need to study anything separately. While a basic understanding of HTML is recommended, you can still take the course without it. If you'd like to learn the basics of HTML, I recommend the Web1. HTML & Internet playlist on the YouTube channel "Life Coding." :)

Q. What is the difficulty level of the course?

The course is beginner to intermediate level! It offers a good mix of concepts and practical exercises, so even those with no prior background can follow along. The difficulty increases slightly toward the end, but if you've thoroughly grasped the material in the first half and followed the practical exercises, you should have no trouble moving to the intermediate level.

Q. Why should the manager learn?

These days, the ability to leverage data is incredibly important. Collecting data typically requires the help of a developer. However, if you learn Tag Manager with me, you'll gain the ability to collect the data you need for your service without developer assistance. You'll be able to leverage it in a variety of ways , from ① data analysis to ② improving advertising effectiveness and ③ CRM .


Introducing the Knowledge Sharer ✒️

Hello, I am Song Jae-wook, a marketing lecturer at Noah Nomad.
It's already been five years since I started teaching Google Tag Manager! I'll share the know-how I've accumulated through my time teaching Google Tag Manager, along with advanced knowledge not found in other courses. Let's learn Google Tag Manager from A to Z together in this course!

Recommended for
these people

Who is this course right for?

  • Anyone who wants to freely collect the data they want through Google Tag Manager

  • Anyone who wants to learn tagging without having any coding knowledge

  • Anyone who wants to freely install various advertising media pixels and log analysis scripts

Hello
This is

96

Learners

4

Reviews

5

Answers

4.3

Rating

3

Courses

안녕하세요, 여러분!

디지털 마케팅과 관련된 강의를 진행하고 있는 노아노마드 송재욱 입니다.
저는 처음 마케팅을 너무 어렵고 추상적으로 배워서 힘들었는데요.
그런 점을 고려해서 제 강의에서는 최대한 실습 비중을 높여서 여러분들이 실제로 현업에 바로 적용할 수 있도록 모든 강의를 준비하였습니다.

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Curriculum

All

29 lectures ∙ (5hr 17min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

4 reviews

4.3

4 reviews

  • JYK님의 프로필 이미지
    JYK

    Reviews 3

    Average Rating 5.0

    5

    100% enrolled

    태그매니저를 처음 배우는 사람보다는 어느정도 개념이 잡힌 상태에서 듣는 것을 추천합니다~! 수업시간이나 비용이 상승하더라도 GA랑 합쳐진 강의가 있다면 보다 심화 학습이 가능할거 같습니다:)

    • 노아노마드
      Instructor

      안녕하세요, JYK님! 먼저 수강해주셔서 감사합니다 :) 이번에 구글태그매니저를 활용하여 GA4 과정도 인프런에 오픈하였으니 많은 관심 부탁드립니다! 새해복 많이 받으세요 😃

  • 예든님의 프로필 이미지
    예든

    Reviews 1

    Average Rating 5.0

    5

    31% enrolled

    • 이서연님의 프로필 이미지
      이서연

      Reviews 4

      Average Rating 5.0

      5

      59% enrolled

      • pghope1112님의 프로필 이미지
        pghope1112

        Reviews 1

        Average Rating 2.0

        2

        100% enrolled

        $59.40

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