One-Person Online Marketing Success Master

[Solo Online Marketing Success Master Course]

Training Goals

• Training Professional Solo Marketers
• Establish accurate online/offline marketing strategies for assigned projects
• Execution and result analysis based on strategy, derivation of measures to improve sales performance

Training Benefits

• Free lecture videos for SNS utilization (permanent access)
• One-on-one customized business analysis and consulting services
• Providing networking by military academy class and quarterly continuing education for market development
• Marketing Program Sharing
• Free Marketing Database Provided (Worth 540,000 KRW)
• Extract potential customer DB for desired industries - Additional work and free materials provided* Only applicable to instructor training course and executive course students
• Student Website Top Ranking Support (PC Version) Free Support* Only for Advanced Course Students

Eligibility

1. Those who want to become a solo professional marketer
2. For those who want to generate a net monthly profit of 10 million won or more
3. If you are running a startup or business, or planning to start one
4. The person in charge of sales and marketing at the company
5. Companies seeking to build their brand and increase sales through new product development and other initiatives
6. Those who want to know effective strategies for blogs, SNS, and viral marketing
7. Anyone interested in online marketing
8. For those who want to properly learn practical marketing

How to Take the Course

• Online Classes: Available for enrollment through Inflearn as an online course.

Training Features

• 2020 Marketing Success Strategy Complete Summary!★
• Key Courses for 2020 Revenue Growth!★
• Essential Course for Marketing Agency and Execution Company Staff!★
• Marketing instructors' favorite course!★
• The lecture that marketing instructors follow!★
• A military academy that teaches marketing consultants!★

Course Overview

• Business Analysis and Customized Online Marketing Strategy Planning
• Automating the "Sales Growth System"
• How to Write Titles (Copy) That Capture Customer Attention Better Than Competitors
• Securing Distribution/Sales Channels for 10x Revenue Growth
• Increasing Sales with Naver Ads (Power Link, Power Contents, Shopping)
• Increasing Sales with Blogs (Top Rankings, Optimization)
• Boosting Sales with N Company Cafe Marketing (1, 2, 3)
• Increasing Sales with Facebook (Personal Account, Page, Group, Ads)
• Boosting Sales with Instagram
• Increasing Sales with KakaoStory Channel and Plus Friend
• Everything About Email Marketing (DM) Strategy
• Google AdWords (GDN) Advertising Planning/Execution/Analysis
• Methods for Creating Content That Attracts Customers (Text, Card News, Videos, Newsletters)
• Marketing experts' know-how for growing channels (1, 2, 3)
• Marketing Program Sharing and 1,000% Utilization
• Identifying Keymen for External Channel Extraction and Distribution Sales
• Sharing Information on Fundraising/Marketing Agencies and Execution Companies
• Configuring mechanisms that can move customers' hearts
• Understanding Customer Purchase Journey for Platform Design (Nudge Effect)

Educational Content

[Section 1]
1. Distribution/Sales Channel and Key Men Acquisition Strategy
3. Competitor Analysis and Market Research
5. SNS Channel Extraction and Operation Strategy Development
- Blog topic setting/ Skin design/ Category setting and setup
- Cafe topic setting/ Skin design/ Category setting and setup
- Facebook personal account/page/group design and optimization setup
- Instagram business account creation
- Google AdWords account creation
- KakaoStory channel account setup
- Additional extraction and setup of optimized channels that each trainee can operate independently
6. Keyword Extraction and Analysis, Planning Work
- Keyword extraction strategy to catch two birds with one stone: exposure and sales
- Main keyword and detailed keyword utilization strategy and Naver logic analysis

[Section 2]
1. Content Creation and Processing Tasks
- Content creation methods (text, images, card news creation methods, video editing)
- Business content creation and concept development
- Methods to secure content without creating it (1), (2)
- Methods to effectively generate views for content and promotional materials (1), (2)
- Promotional/informational/entertaining content creation and concept development
2. Blog Optimization and Top Ranking Strategies
1) Creating an accurate and effective blog (search-optimized blog: corporate & personal)
- How to determine your own blog theme
- Setting blog title, profile, top menu, and categories
- Eye-catching blog design layout and widget know-how
- Everything about blog creation
2) All secrets of blog marketing for sales growth
- Grade 1 blog operation strategy with good search performance (search optimization SEO technical strategy)
- IP and keyword repetition
- How to write blog posts (sharing actual blog operation cases)
- Neighbor activities (Neighbor vs. Mutual neighbor, precautions when adding neighbors, neighbor activity tips)
- Scrap, comments, likes
- Five ways to create new visitors
- Basic methods to find keywords that capture both exposure and sales
- Creating blue oceans with detailed keywords
3) Three principles of blog marketing you must know to avoid failure
- Risk, caution, and warning keywords
- About editing, deleting, and scrapping
- Methods and strategies to avoid low quality
- Attack

[Section 3]
1. How to Boost Sales with Naver Cafe Marketing (1), (2), (3)
- Cafe and Community Site Content Creation Strategy (1, 2)
- Cafe Marketing Program Information Sharing and Automated Monetization Strategy
2. Everything About Email Marketing (DM) Strategy
- How to Collect Unlimited Potential Customer Database* Not scraping, but customized potential customer DB collection method
- Strategy to Increase Open Rate, Click Rate, and Traffic Compared to Number of Emails Sent
- How to Increase Delivery Rate and Open Rate
- How to Create Email-Optimized Content
3. Effective Promotional Marketing Strategy Using Facebook
1) Concept Strategy for Facebook Personal Account, Page, and Group
2) Page/Group Activation Strategy (Short-term, Mid-term, Long-term)
3) Facebook Page Operation Strategy to Attract Potential Customers
- How to Create a Page for Immediate Sales Generation
- Learning Page Settings
- Facebook Content Creation Methods (Text, Card News, Video Editing)
- Effective Page Posting Strategy
- Strategy to Increase Page Likes, Comments, and Shares
- Page Growth and Promotion Strategy
4) Facebook Advertising Strategy for Sales Growth
- Facebook Account Optimization Strategy
- Facebook Ad Setup and Targeting Optimization Strategy
- Targeting & Retargeting Advertising Techniques
- Facebook Collaboration Network Optimization Strategy
- Tool Information for 200% Facebook Utilization
- How to Use Ads Manager

[Section 4]
1. Google AdWords (GDN) Marketing Strategy
1) Understanding Google AdWords Logic and Sales Impact
- Understanding Google AdWords ad placement
2) Creating a Google AdWords Account
3) Google AdWords Advertising Practice
- Properly setting up Google AdWords advertising
- Targeting strategies to increase click-through rates
(Topic, keyword, demographics, interests, placement strategies)
- Ad copy writing strategies for increasing sales (1, 2)
- Core strategies for text/image/responsive ads
- Google AdWords retargeting (conversion) advertising strategy
4) Performance analysis and improvement management methods for enhanced effectiveness
- Understanding advertising performance reports
- Optimization strategies for performance improvement
2. Kakao Story Channel Marketing Strategy
- Kakao Story channel setup
- Methods to increase subscribers
- External channel extraction and analysis
- Partnership and proposal work
- Kakao Story channel advertising practice
3. Instagram Marketing Strategy
1) Instagram operation strategy to attract potential customers
- Proper understanding and utilization of Instagram marketing
- What content (business items) is most suitable for Instagram?
2) All the secrets of Instagram marketing
- Instagram hashtag strategy to achieve 3.5x or more sales
- 100% utilization of Instagram features
- Followers and following, three-follow!
- The power of photos, tips for creating attractive photos
- Video utilization strategies (storytelling techniques, etc.)
3) Instagram account activation methods (1, 2, 3, 4)
4) Instagram marketing strategy through influencer utilization

[Section 5]
1. Final Extraction of External Sales Distribution Channels
- Partnership and proposal work
2. Increasing Sales with Naver Ads Without Marketing Agencies
- Naver Power Link ad exposure strategy
- Naver Shopping ad exposure strategy
- Naver Power Content ad exposure strategy
- Ad group settings and strategy configuration
* Media / Device (PC & Mobile) / Region / Time / Budget setting strategies
- Strategies to increase consumer click-through rate & conversion rate
- Ad analysis and effective ad management methods
* Hands-on advertising practice for each channel tailored to trainee concept
3. Marketing agency program information and utilization strategies
4. Investment funding methods / Domestic marketing agency and execution company, product review group recruitment information sharing

Instructor Na Yeon-jae, CEO Profile

* International Trade major (graduated with honors) / International Trade and Overseas Marketing Strategy Planner
* Former) General Manager of Sales and Marketing Division at software distribution company 'M'
- Achieved highest sales growth since establishment through new business strategy planning, performance analysis, and domestic/international buyer management expertise
(First achievement of 29% growth rate compared to previous year: 2013 4.3 billion → 2014 6 billion growth)
* Former) General Manager of Sales and Marketing Division at viral marketing company 'B'
- Content planning and operation for blogs, cafes, newsletters, online press releases, SNS, etc.
- Research and execution of online marketing strategy planning by company/industry
* Current) CEO of Yeonjae Company
- 2016. 05) In charge of overall marketing strategy planning project for domestic cosmetics manufacturing and sales company 'W':
Achieved 180% growth rate compared to previous year
- 2016. 06) In charge of overall marketing strategy planning project for food service distribution company 'B':
First achievement of 300% growth rate compared to previous year
- 2016. 06) Conducted on/offline marketing strategy education seminars and 1-on-1 customized corporate marketing strategy consultations
* Current) NCS (National Competency Standards) certified instructor in marketing field
* Current) Director of Education Business Division at Online Distribution Center
* Current) Startup expert mentor at Incheon Technopark
* Current) Founder of Korea Startup Marketing Academy
- Total cumulative students exceeded 5,000

* Lecture History:
- [Jeju Center for Creative Economy & Innovation] Special lecture on online marketing strategies for small business owners
- [Korea HR Service Industry Association] Special lecture on B2B sales/online & offline marketing for HR industry revenue activation
- [Economic Newspaper ㈜eToday] Special lecture on online marketing strategies for small and medium-sized business owners
- [Gangwon Center for Creative Economy & Innovation] Special lecture on online marketing for the activation of the 6th industry
- [Seoul Metropolitan Government] Special lecture on SNS online content strategy for public officials in citizen communication
- [Incheon Center for Creative Economy & Innovation] Special lecture on online marketing strategies
- [KINTEX] Special lecture on marketing strategies for specialty products festival
- [IBK Chang-gong (Industrial Bank of Korea)] Online marketing consulting and special lectures
- [Goyang City Hall] Special lecture on online marketing (content) for SNS reporters
- [Korea Tourism Organization] Special lecture on online marketing strategies for sales growth
- [Haenam, Jeollanam-do] Special lecture on online marketing for social enterprises
- [Seongdong-gu Social Economy Support Center] Special lecture on shopping mall online marketing strategies
- [Gwacheon City, Gyeonggi-do] Special lecture on startup marketing for small business owners and many others