Professional Instructor and Consultant Training Course (Upgrade!)

[Training course for professional instructors and consultants]

Educational Objectives

1. Transfer of marketing and sales know-how to work as a professional instructor and consultant
2. Systematic training on the startup marketing instructor and consultant process
3. Education on knowledge and know-how essential for entrepreneurship marketing education
4. After completing the training, we provide support to start a business as a startup marketing instructor.
5. Diversify sales and provide monetization strategies through education/lecture programs
6. Presenting immediate educational promotion strategies and plans for sales
7. Goal of generating monthly income of more than 10 million won as an instructor and consultant

Training benefits

1. You can start your own business as a startup marketing instructor
2. Opportunity to work as an instructor at the Korea Startup Marketing Academy
3. Possibility to open a course in conjunction with the Korea Startup Marketing Academy
4. Forming a nationwide association of the best startup marketing instructors in Korea
5. Support for promoting education/lectures/seminars by forming an instructor network * Additional support for sharing Hanchangsa Cafe, banners, DM sending, and open chat promotion
6. Support for marketing programs and online training programs
7. Sharing DB data for sales marketing (worth 540,000 won)
8. Additional work and free provision of data to extract potential customers DB for desired industries
9. Sharing new knowledge and technology through workshops by professional instructors in startup marketing (relay special lectures)
10. Free support for student website top exposure (PC version) * Only for students taking the highest level course

Target audience

1. Anyone who wants to become a professional instructor and consultant in startup marketing
2. Anyone who wants to grow into a professional SNS instructor
3. People working in the education industry
4. As a professional instructor, I would like to learn effective promotional methods and monetization strategies.
5. Anyone who wants to become a one-person professional marketer
6. Anyone who wants to generate monthly net income of 10 million won or more
7. Someone in charge of sales and marketing at the company
8. Anyone who wants to know effective strategies for blogs, SNS, and viral marketing
9. Anyone interested in online marketing
10. Anyone who wants to get to the expert level

Class period

• Online Courses: Lifetime Access with Inflearn

Training Features

• A complete summary of marketing success strategies for 2020!★
• Key Courses to Increase Sales in 2020!★
• A must-have course for marketing agency and execution staff!★
• A course taught by marketing instructors!★
• A military academy that teaches marketing consultants!★

Training Overview

• Diversification of sales and monetization strategies through education/lecture programs (1,2,3)
• Market Research and Competitor Analysis (1, 2)
• Increase Sales by “Automating Systemization” (1, 2, 3)
• How to write a headline (copy) that grabs your customers' attention better than your competitors
• Selection of education/lecture areas and major topics by student
• Development of training and lecture programs and curriculum design
• Creating content that attracts customers (lecture documents, thumbnails, card news, videos)
• Keyword extraction and planning tasks
• Naver Advertising Marketing Strategy
• Increase sales with blogs (top exposure, optimization)
• Increase sales through N company cafe marketing (1, 2, 3)
• Increase sales with Facebook (personal accounts, pages, groups, ads)
• Increase sales with Instagram
• Kakao Story Channel Marketing Strategy
• All About Email Marketing (DM) Strategy
• Google Adwords (GDN) advertising planning/execution/analysis
• How Marketing Professionals Grow Their Channels
• Share your marketing program and get 1,000% out of it
• Extraction and partnership of external channels optimized for lecture promotion
• Sharing information on investment fund raising/marketing agencies and execution companies
• Device configuration that can shake the customer's heart
• Platform design through understanding customer movement (nudge effect)
• Promotional marketing strategy using online education/seminar programs

Class content

[Section 1]
1. Sales diversification and monetization strategy through education and training programs (1, 2, 3)
2. Promotion channels for recruiting students for education/events/events and strategies for securing key men
3. Selection of education/lecture fields and major topics for each student
4. Market research and competitor analysis (1, 2)
5. Development of education and training program and initial planning of curriculum
6. Key strategies for pricing education and training programs (1, 2, 3)
7. How to protect education and training brands and intellectual property rights (trademarks and content)
8. Create promotional lecture content
- Production of promotional lecture materials Promotional main image (thumbnail)
- Card news production
- Video production
- Create an application form (document file, Naver form)
9. Informative/advertising keyword extraction and utilization strategy
- Keyword extraction strategy that can kill two birds with one stone: exposure and sales
- Main keyword and detailed keyword utilization strategy and Naver logic analysis
10. Build an “automated system” to increase sales in earnest
- Laws of automatic revenue generation (1, 2, 3)
- Essential Success Laws (1, 2, 3, 4)

[Section 2]
1. Develop a monetization strategy through online marketing (1, 2, 3, 4)
2. How to write a title (copy) that catches the customer's attention more than your competitors
- The Law of Attractive Titles (Click-Inducing)
3. How to secure content without creating it (1), (2)
- How to increase views on content and promotional materials (1), (2)
- Creation of promotional/informative/entertaining content and concept work
4. Extracting and setting up own channels, operating strategies (1, 2)
5. Blog optimization and top exposure strategy
1) Create a one-person professional brand blog (Search Optimization Blog: Corporate & Personal)
- How to choose your own blog topic
- Set the blog title, profile, top menu, and category
- Blog design layout and widget know-how that catches the eye at first sight
- Everything about creating other blogs
2) All the secrets of blog marketing to increase sales
- Top-tier blog operation strategy with good search results (Search optimization SEO technology strategy)
- IP and keyword repetition
- How to write a blog post (sharing actual blog operation cases)
- Neighborhood activities (Neighbors vs. mutual neighbors, things to keep in mind when adding neighbors, tips for neighborhood activities)
- Scrap, comment, like
- Five ways to generate new visitors
- Basic method for finding keywords that catch both exposure and sales
- Creating a blue ocean with detailed keywords
3) 3 Principles of Blog Marketing You Must Know to Avoid Failure
- Keywords: danger, caution, caution
- About modification, deletion, and scrap
- How to avoid low quality and strategies
- Attack
4) Recruitment and use of blog experience group/power blog/actual event participants

[Section 3]
1. How to increase sales through Naver Cafe marketing (1), (2), (3)
- Cafe and community site content creation strategy (1, 2)
- Sharing cafe marketing program information and automatic monetization strategies
2. All About Email Marketing (DM) Strategies
- How to collect an infinite number of potential customers DB* A method of collecting a customized potential customer DB, not by scraping it
- Strategy to increase open rate, click rate, and inflow compared to the number of sent messages
- How to increase reach and open rates
- How to create content optimized for email* Free marketing automation program and 460,000 DB provided only to students
3. Promotional marketing strategy through Facebook
- Activation strategies for Facebook personal accounts, pages, and groups (short-term, medium-term, long-term)
- Facebook page operation strategy that brings in potential customers
- Learn how to create and set up pages to generate immediate sales
- How to create Facebook content (text, card news, video editing)
- Page Effective Posting Strategy
- Strategies to increase page likes, comments, and shares
- Page growth and 300% promotion strategy
- Facebook advertising strategies to increase sales
- Facebook account optimization strategies
- Facebook Ad Setting and Targeting Optimization Strategy
- Targeting & Retargeting Advertising Techniques
- Facebook Collaborative Network Optimization Strategy
- Tool information for utilizing Facebook 200%
- How to use the Ad Manager
4. Instagram Marketing Strategy
1) Instagram operation strategy to attract potential customers
- Understanding and using Instagram marketing correctly
- What content (business item) is best suited for Instagram?
- Building a one-person brand using Instagram
2) Instagram marketing strategies to increase sales
- Instagram hashtag strategy
- Take full advantage of Instagram features
- Followers and following, three arms!
- The power of photography, tips for creating attractive photos
- Video usage strategies (storytelling techniques, etc.)
- Information on Instagram app and executor marketing programs
- How to activate your Instagram account (1, 2, 3, 4, 5)
- Instagram marketing strategy using influencers

[Section 4]
1. Advertising channel extraction, setting, and operation strategy
1) Naver Power Link
- Setting up ad groups and strategies* Media / Device (PC & Mobile) / Region / Time / Budget setting strategy
- Strategies to increase click-through rates and conversion rates for consumers
- Advertising copywriting strategy (Hooking)
- Advertising analysis and effective advertising management methods
2) Google Adwords (GDN) Marketing Strategy
- Understanding the logic and sales effects of Google Adwords
- Understanding Google AdWords Ad Placement
- Create a Google Adwords account
- Google Adwords Advertising Practice
- Setting up Google Adwords ads properly
- Targeting strategies to increase click-through rates (topics, keywords, demographics, interests, placement strategies)
- Strategies for writing advertising copy to increase sales (1, 2)
- Text/Image/Responsive Advertising Core Strategies
- Google Adwords retargeting (conversion) advertising strategy
- Advertising performance analysis and improvement management methods to increase effectiveness
- Understanding your advertising performance reports
- Optimization progress strategy for performance improvement

[Section 5]
1. Promotional marketing strategy using online education/seminar programs
- Strategy for utilizing video programs for events/seminars/conferences/lectures *Free online program support for students only
2. Advertising agency marketing program information and utilization strategies
3. Information sharing on how to raise investment funds/domestic marketing agencies and execution companies, and recruitment of experience groups
4. Receiving and managing applicants for education/seminars/lectures (secondary target utilization strategy)
5. After the lecture, After Marketing Strategy (1, 2, 3)
6. Extracting and utilizing DB of potential customers of specific industries desired by each student 2

Instructor Na Yeon-jae's Profile

* International Trade major (graduated with honors) / Activities as an international trade and overseas marketing strategy planner
* Former) General Manager of Sales and Marketing Division at Software Distribution Sales Company 'M'
- Achieved the highest sales growth since its establishment through new business strategy planning and performance analysis, and domestic and international buyer management know-how (first time achieving 29% growth rate compared to previous year: KRW 4.3 billion in 2013 -> KRW 6 billion in 2014)
* Former) General Manager of Sales and Marketing Division at Viral Marketing Company 'B'
- Planning and operating content such as blogs, cafes, newsletters, online news reports, and SNS.
- Research and implementation of online marketing strategy planning by company/industry
* Current) Representative of Yeonjae Company
- 2016. 05) Domestic cosmetics manufacturing and sales company 'W' marketing general strategy planning project in charge: Achieved 180% growth rate compared to previous year
- 2016. 06) Food service distribution company 'B Company Marketing General Strategy Planning Project Manager: First to achieve 300% growth rate compared to previous year
- 2016. 06) On/offline marketing strategy education seminar and 1:1 corporate marketing strategy consultation
* Currently, NCS (National Competency Standards) Marketing Field Professional Certified Instructor
* Current) Director of the Education Business Division of Online Distribution Center
* Current) Incheon Economic Industry Information Techno Park Startup Specialist Mentor
* Establishment of the Korea Startup Marketing Academy
- Total cumulative number of students graduated exceeds 5,000

Lecture History

• [Jeju Creative Economy Innovation Center] Special Lecture on Online Marketing Strategies for Small Business Owners
• [Korea HR Service Industry Association] Special lecture on B2B sales/online/offline marketing to boost HR industry sales
• [Economic Newspaper Company Etoday Co., Ltd.] Special Lecture on Online Marketing Strategy for Small and Medium Business Owners
• [Gangwon Creative Economy Innovation Center] Special lecture on online marketing for revitalizing the 6th industry
• [Seoul City Hall] Special lecture on SNS online content strategy for civil servants in citizen communication
• [Incheon Creative Economy Innovation Center] Special Lecture on Online Marketing Strategy
• [KINTEX] Special Lecture on Marketing Strategy for Specialty Products Festival
• [IBK Changgong (Industrial Bank of Korea)] Online Marketing Consulting and Special Lectures
• [Goyang City Hall] SNS Reporter Group Online Marketing (Content) Special Lecture
• [Korea Tourism Organization] Special lecture on online marketing strategies to increase sales
• [Haenam, Jeollanam-do] Special lecture on social enterprise online marketing
• [Seongdong-gu Social Economy Support Center] Special Lecture on Online Marketing Strategy for Shopping Malls
• [Gwacheon-si, Gyeonggi-do] Special lecture on small business start-up marketing and many more