A complete guide to collecting potential customer DB and DM (email marketing) and Naver Cafe marketing

[Lecture Topic]

1. The Importance of Customer Data
2. How to Effectively Collect a Potential Customer Database
3. How to Create Titles and Content
4. Strategies to Increase Open Rates, Click-Through Rates, and Traffic
5. How to conduct and respond to DM marketing
6. Naver Cafe Marketing: How to Increase Sales
7. How to Target Cafes Where Potential Customers Hide
8. Cafe Posting Strategy for Word-of-Mouth Marketing
9. Sharing information on cafe automation programs and automated monetization strategies

[Learning Content]

1. The Importance of Customer Data for B2B Sales Marketing
2. A comprehensive guide to effectively collecting a valid database of potential customers that can immediately boost sales.
3. How to Create Email-Optimized Subject Lines and Content
4. Strategies to increase open rates, click-through rates, and traffic relative to the number of emails sent
5. Proper DM marketing practices and response methods to prevent illegal spam.
6. Naver Cafe Marketing for Word-of-Mouth and How to Increase Sales
7. How to Target Cafes Where Potential Customers Hide
8. Cafe Posting Strategies for Word-of-Mouth Marketing (And How to Implement Them!)
9. Sharing information on cafe automation programs and automated monetization strategies

☑️

By using Naver Cafe
People who want to do promotional marketing

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Effective Email Marketing
Anyone who wants to know how

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B2C sales marketing
Anyone who wants to know how

☑️

Effective DM Marketing
Anyone who wants to know how

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In DM marketing
Anyone interested

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Targeting specific regions/subjects
People who need to do marketing

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B2B and B2G
People who need to do sales and marketing

☑️

How to collect database of potential customers
Those who want to know

☑️

The efficiency of DM marketing
Anyone who wants to improve

• Author of "Online Marketing Success Master"
• Former) International Trade major (graduated with honors) / Worked as an international trade and overseas marketing strategy planner
• Formerly the general manager of the sales and marketing division of software distribution company 'M'
• Achieved the highest sales since its founding through business strategy planning and analysis, as well as domestic and international buyer management expertise (first-ever 29% year-over-year growth: KRW 4.3 billion in 2013 -> KRW 6 billion in 2014)
• Formerly responsible for the marketing strategy planning project for domestic cosmetics manufacturer and distributor 'W': Achieved 180% growth rate compared to the previous year
• Formerly in charge of the marketing strategy planning project for food service distribution company B: Achieved 300% growth rate compared to the previous year
• Formerly the General Manager of the Sales and Marketing Division at Viral Marketing Company 'B'
• Planning and operating content such as blogs, cafes, newsletters, online news reports, and social media.
• Research and implementation of online marketing strategy planning by company/industry
• Current CEO of Yeonjae Company
• (June 2016~) Online marketing training and one-on-one customized consulting, viral marketing and online advertising
• Current) Korea Tourism Organization Public Relations Marketing Specialist Advisory Committee Member
• Currently, instructor at the Korea Polytechnic University's Ability Development Training Center
• Current) Entrepreneurship Specialist Mentor at Gwacheon City Entrepreneurship Support Center
• Current NCS Marketing Field Professional Certified Instructor
• Current expert member of the Startup Leap Package Support Project of the Ministry of SMEs and Startups
• Current) Startup Mentor at Incheon Economic Industry Information Techno Park
• Founded and operated the Korea Startup Marketing Academy
• The total number of students enrolled has exceeded 7,000.

Invited lecture history

• [Hyundai Motor Group] Gift Card Season 10 Online Marketing Practice
• [Gyeonggi Economic and Science Promotion Agency] Online Marketing Practices for Sales Increase
• [Gyeonggi Content Agency] Advanced Startup Online Marketing Practice
• [Gyeonggi Women's Development Center] Distribution Channel Development and Online Marketing
• [Korea Press Foundation] News Copyright Guardian SNS Marketing Practice
• [Jeju Creative Economy Innovation Center] Online Marketing Strategies for Small Businesses
• [Korea HR Service Industry Association] B2B Sales/Marketing to Boost HR Industry Sales
• [Economic Newspaper Etoday Co., Ltd.] Online Marketing Strategies for Small and Medium-Sized Businesses
• [Gangwon Creative Economy Innovation Center] Online Marketing for the 6th Industrial Revolution
• [Seoul Metropolitan Government] SNS Online Content Strategy for Grade 6 Civil Servants
• [Incheon Creative Economy Innovation Center] Online Marketing Strategy
• [KINTEX] Specialty Product Festival Marketing Strategy
• [IBK Changgong (Industrial Bank of Korea)] Online Marketing Consulting
• [Goyang City Hall] SNS Reporter Group Online Marketing
• [Korea Tourism Organization] Online Marketing Strategies for Increased Sales
• [Haenam, Jeollanam-do] Social Enterprise Online Marketing
• [Seongdong-gu Social Economy Support Center] Shopping Mall Online Marketing Strategy
• [Gyeonggi-do Gwacheon Startup Support Center] Over 960 events, including special lectures on small business startup marketing.