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Marketing & PR

From basics to practical experience, branding practice workflow

You can systematically acquire the extensive branding practices from A to Z. You can learn about branding activity strategies such as internal and external branding, as well as in-depth coverage of the detailed elements of brand core, brand verbal, and visual identity that constitute the brand identity.

(5.0) 5 reviews

46 learners

  • skillteller
마케팅 이론
브랜드-마케팅
콘텐츠 마케팅
Branding
Contents Marketing
Marketing Theory

Reviews from Early Learners

What you will gain after the course

  • Brand & The evolution of branding and the 5 laws of branding strategy

  • The Root of the Brand "Brand Core" Practical Planning Know-how

  • Brand Verbal Identity Practical Planning Know-how

  • Brand Visual Identity Practical Planning Know-how

  • Know-how in planning and executing internal and external branding strategies

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Why are practical branding skills important now?👀

Hello! We're "Skillteller," a job training content startup.

The era of branding strategy has arrived.

With the advancement of automation, AI, and platform businesses, we have entered an era where anyone can create a brand more easily than before.

Accordingly, the level of competition in the market has become higher than ever. The flood of content for marketing purposes and the digital

Advertising saturation is a marketing issue in content marketing and performance marketing. Products, services, customer experiences, etc.

We've shifted our focus to brand marketing that focuses on the essence .

For example, individuals and companies are making branding their core survival strategy and are investing more in human and material resources .

The Rising Value of Marketers with Practical Branding Skills💰

As corporate branding strategy and execution capabilities emerge as key business strategies for brand survival , the influence of marketers with practical branding skills is growing , and related job positions and offers are also rapidly increasing . Consequently, more and more people are pursuing careers as brand marketers or brand managers .

The problem is.png

Branding practices that are too extensive and specialized to learn in a short period of time🤷‍♂️

However, branding practices are so broad and specialized, ranging from creating brand identity to planning and executing brand campaigns , that it's difficult to systematically master them unless you've worked extensively at a professional branding or advertising agency . Therefore, we've developed a "Practical Branding" course that provides an easy and systematic introduction to a wide range of branding practices .

Detail Page_Wise Skill Teller.png

Skillteller's "Practical Branding" course: What will you learn, and why is it so special?👀

1. You can easily and systematically learn a wide range of branding practices from A to Z.

Brand Anatomy Canvas_2_fin.png

All branding practices, from the practice of creating brand identity to internal and external branding activities, are divided into 4 chapters: brand core, brand verbal identity, brand visual identity, and brand activities, and a total of 20 detailed practices, so you can acquire branding practices easily and systematically.

2. We covered the detailed practical aspects of branding in depth based on workflows applied in practice.

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By learning about each branding task through the actual applied workflow , you can acquire the detailed know-how required in practice.

3. Aim for the effectiveness of real-world work experience through virtual projects.

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It is designed to give learners as much real-world experience as possible, based on a virtual project that allows them to apply the workflow to real work.

Hello!👨‍💼
I'm Jason, CEO of Skillteller, a job training content startup!

career image.png

SkillTeller was created by marketers with extensive marketing and advertising experience at major domestic advertising agencies, global IT startups, and major domestic corporations, with the goal of solving some of the challenges you face with online job training . We look forward to continuing to provide you with engaging and informative content that will help you advance your career!

History

  • Current CEO of "Skillteller," a job training content startup

  • Former Brand Marketing Manager, Brand Innovation Cell, Daehong Planning

  • Former Director of Media Commerce Center (Marketing & Design) at Daichi, Korea's No. 1 car seat brand

  • Former Head of Content Communications Team at Groupon Korea, a global IT startup

  • Former advertising production team of Hyundai Department Store Group's in-house advertising agency, "IDIS Partners"

  • Advertising and Communication Design major at the Academy of Visual Arts Frankfurt, Germany

Recommended for
these people

Who is this course right for?

  • Aspiring and current marketers aiming to become brand marketers/brand managers

  • Marketers who want to professionally improve their branding skills

  • Brand managers who want to improve the branding capabilities of the brand they are in charge of

Hello
This is

418

Learners

46

Reviews

5

Answers

5.0

Rating

3

Courses

안녕하세요!
직무 교육 콘텐츠 스타트업"스킬텔러"의 CEO, Jason입니다!

스킬텔러는 여러분들이 온라인 직무 교육에 느끼는 어려움들을 조금이나마 해결해 보고자
메이저 종합광고대행사, 글로벌 커머스 플랫폼, 제품 브랜드 제조 및 유통사 등에서 경험한 광고와 마케팅, 브랜딩, 디자인 실무를 바탕으로 실무 지식 관련 콘텐츠를 만듭니다.
앞으로 꾸준히 커리어 향상에 도움이 되는 재미있고 유익한 콘텐츠로 만나뵙겠습니다!

<유튜브 채널>

스킬텔러 - YouTube

Curriculum

All

19 lectures ∙ (4hr 30min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

5 reviews

5.0

5 reviews

  • simonekim6641님의 프로필 이미지
    simonekim6641

    Reviews 1

    Average Rating 5.0

    5

    26% enrolled

    The lecture is very informative and I can see that a lot of effort went into the audio and video. I will listen carefully.

    • skillteller
      Instructor

      Thank you! I hope the lecture will be of great help to you in your practice~

  • seoulbnb6869님의 프로필 이미지
    seoulbnb6869

    Reviews 1

    Average Rating 5.0

    5

    42% enrolled

    I'm aiming to become a brand marketer, and it was great to learn more about branding, which was usually abstract. Thank you.

    • skillteller
      Instructor

      Thank you for your valuable review! I hope it will be of great help to you in your branding practice~

  • cindybnb3990님의 프로필 이미지
    cindybnb3990

    Reviews 2

    Average Rating 5.0

    5

    11% enrolled

    I was disappointed that there was no branding class, but I think it will be very helpful since it contains practical branding content! I will listen carefully!!

    • skillteller
      Instructor

      Hello! Thank you for your valuable review. I hope you enjoyed it until the end. Thank you!!

  • blackmonarch1240586님의 프로필 이미지
    blackmonarch1240586

    Reviews 6

    Average Rating 5.0

    5

    63% enrolled

    • skillteller
      Instructor

      Thank you for leaving such a valuable course review! I hope it will be of great help in your practical work!

  • lurie12139040님의 프로필 이미지
    lurie12139040

    Reviews 1

    Average Rating 5.0

    5

    32% enrolled

    I am inspired by the brand and understand the concept. Thank you.

    • skillteller
      Instructor

      Hello! Thank you so much for your valuable review! I hope you have a fun and informative time until the end of the course!

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