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Business & Marketing

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Marketing & PR

From basics to practical experience, branding practice workflow

You can systematically acquire the extensive branding practices from A to Z. You can learn about branding activity strategies such as internal and external branding, as well as in-depth coverage of the detailed elements of brand core, brand verbal, and visual identity that constitute the brand identity.

(5.0) 4 reviews

45 learners

  • skillteller
마케팅 이론
브랜드-마케팅
콘텐츠 마케팅
Branding
Contents Marketing
Marketing Theory

Reviews from Early Learners

What you will learn!

  • Brand & The evolution of branding and the 5 laws of branding strategy

  • The Root of the Brand "Brand Core" Practical Planning Know-how

  • Brand Verbal Identity Practical Planning Know-how

  • Brand Visual Identity Practical Planning Know-how

  • Know-how in planning and executing internal and external branding strategies

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Why are practical branding skills important now?👀

Hello! We're "Skillteller," a job training content startup.

The era of branding strategy has arrived.

With the advancement of automation, AI, and platform businesses, we have entered an era where anyone can create a brand more easily than before.

Accordingly, the level of competition in the market has become higher than ever. The flood of content for marketing purposes and the digital

Advertising saturation is a marketing issue in content marketing and performance marketing. Products, services, customer experiences, etc.

We've shifted our focus to brand marketing that focuses on the essence .

For example, individuals and companies are making branding their core survival strategy and are investing more in human and material resources .

The Rising Value of Marketers with Practical Branding Skills💰

As corporate branding strategy and execution capabilities emerge as key business strategies for brand survival , the influence of marketers with practical branding skills is growing , and related job positions and offers are also rapidly increasing . Consequently, more and more people are pursuing careers as brand marketers or brand managers .

The problem is.png

Branding practices that are too extensive and specialized to learn in a short period of time🤷‍♂️

However, branding practices are so broad and specialized, ranging from creating brand identity to planning and executing brand campaigns , that it's difficult to systematically master them unless you've worked extensively at a professional branding or advertising agency . Therefore, we've developed a "Practical Branding" course that provides an easy and systematic introduction to a wide range of branding practices .

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Skillteller's "Practical Branding" course: What will you learn, and why is it so special?👀

1. You can easily and systematically learn a wide range of branding practices from A to Z.

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All branding practices, from the practice of creating brand identity to internal and external branding activities, are divided into 4 chapters: brand core, brand verbal identity, brand visual identity, and brand activities, and a total of 20 detailed practices, so you can acquire branding practices easily and systematically.

2. We covered the detailed practical aspects of branding in depth based on workflows applied in practice.

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By learning about each branding task through the actual applied workflow , you can acquire the detailed know-how required in practice.

3. Aim for the effectiveness of real-world work experience through virtual projects.

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It is designed to give learners as much real-world experience as possible, based on a virtual project that allows them to apply the workflow to real work.

Hello!👨‍💼
I'm Jason, CEO of Skillteller, a job training content startup!

career image.png

SkillTeller was created by marketers with extensive marketing and advertising experience at major domestic advertising agencies, global IT startups, and major domestic corporations, with the goal of solving some of the challenges you face with online job training . We look forward to continuing to provide you with engaging and informative content that will help you advance your career!

History

  • Current CEO of "Skillteller," a job training content startup

  • Former Brand Marketing Manager, Brand Innovation Cell, Daehong Planning

  • Former Director of Media Commerce Center (Marketing & Design) at Daichi, Korea's No. 1 car seat brand

  • Former Head of Content Communications Team at Groupon Korea, a global IT startup

  • Former advertising production team of Hyundai Department Store Group's in-house advertising agency, "IDIS Partners"

  • Advertising and Communication Design major at the Academy of Visual Arts Frankfurt, Germany

Recommended for
these people

Who is this course right for?

  • Aspiring and current marketers aiming to become brand marketers/brand managers

  • Marketers who want to professionally improve their branding skills

  • Brand managers who want to improve the branding capabilities of the brand they are in charge of

Hello
This is

400

Learners

41

Reviews

2

Answers

5.0

Rating

3

Courses

안녕하세요!
직무 교육 콘텐츠 스타트업"스킬텔러"의 CEO, Jason입니다!

스킬텔러는 여러분들이 온라인 직무 교육에 느끼는 어려움들을 조금이나마 해결해 보고자
메이저 종합광고대행사, 글로벌 커머스 플랫폼, 제품 브랜드 제조 및 유통사 등에서 경험한 광고와 마케팅, 브랜딩, 디자인 실무를 바탕으로 실무 지식 관련 콘텐츠를 만듭니다.
앞으로 꾸준히 커리어 향상에 도움이 되는 재미있고 유익한 콘텐츠로 만나뵙겠습니다!

<유튜브 채널>

스킬텔러 - YouTube

Curriculum

All

19 lectures ∙ (4hr 30min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

4 reviews

5.0

4 reviews

  • Mike님의 프로필 이미지
    Mike

    Reviews 1

    Average Rating 5.0

    5

    26% enrolled

    강의 구성이 알차고 음성과 영상에 많은 수고가 느껴집니다. 잘 들을께요

    • 스킬텔러
      Instructor

      감사합니다! 부디 강의가 실무에 많은 도움이 되었으면 좋겠네요~

  • Minji님의 프로필 이미지
    Minji

    Reviews 1

    Average Rating 5.0

    5

    42% enrolled

    브랜드 마케터를 목표로 하고 있는데 평소 추상적이었던 브랜딩 업무를 자세히 알게되어 좋았습니다. 감사합니다.

    • 스킬텔러
      Instructor

      소중한 수강평 감사합니다! 부디 브랜딩 실무에 많은 도움이 되었으면 좋겠습니다~

  • Cindy 님의 프로필 이미지
    Cindy

    Reviews 2

    Average Rating 5.0

    5

    11% enrolled

    브랜딩 강좌가 없어서 아쉬웠는데 브랜딩 실무 내용이라 도움이 많이 될 것 같네요! 잘 들을께요!!

    • 스킬텔러
      Instructor

      안녕하세요! 소중한 수강평 감사드립니다. 끝까지 재밌게 들으셨으면 좋겠습니다. 감사합니다!!

  • lurie1213님의 프로필 이미지
    lurie1213

    Reviews 1

    Average Rating 5.0

    5

    32% enrolled

    브랜드에 대해서 영감을 받고, 개념에 대해서 이해하게 되었습니다. 감사합니다.

    • 스킬텔러
      Instructor

      안녕하세요! 소중한 수강평 정말 감사드립니다! 부디 완강까지 재미있고 유익한 시간 되시길 바라겠습니다!

$68.20

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