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From basics to practical experience, practical digital marketing that eliminates worries about going to work

Learn the basics of digital marketing + the practical aspects of content/performance marketing one by one! This course applies it to planning a virtual digital marketing campaign and acquires the core competencies of a digital marketer, such as digital marketing campaign strategy planning and execution.

(4.9) 30 reviews

311 learners

  • skillteller
마케팅
디지털마케팅
퍼모먼스마케팅
마케팅퍼널
검색광고
Digital Marketing
Contents Marketing
Performance Marketing

Reviews from Early Learners

What you will learn!

  • Basic principles of content/performance marketing and specific practical planning know-how

  • Specific practical know-how in planning and executing digital marketing campaigns

  • Winning strategies and career development directions for getting a job as a digital marketer

Systematically build the fundamentals of digital marketing practice,
Develop your core competencies of campaign planning and execution! ⬆️

Hello! We're "Skillteller," a job training content startup. There are already many courses covering the fundamental principles and theories of digital marketing. However, what's truly important is what you need to know when you're hired as a digital marketer and assigned a task.
“How quickly do you adapt to the job?”

Here, our Skill Teller covers the basic concepts of digital marketing, content marketing, and performance marketing from a practical perspective and applies them to planning a virtual digital marketing campaign. We've covered the various practical know-how you'll gain when you start working as a digital marketer.

I recommend this to these people 💁🏻‍♂️

🙄
Without prior knowledge
Digital Marketing Beginner

🥺
Digital marketers
Job seekers who are aiming for a job

😜
Digital Marketing Practice
Marketers who need know-how

💡 How is it different from other courses?

  • This lecture unfolds in a storytelling format, connecting various theories of rigid digital marketing with a single narrative framework.
  • To increase students' concentration during lectures, we developed the course using characters and motion graphics.
  • The course focuses on developing planning and execution capabilities for digital marketing by covering specific implementation methods for digital marketing practices.


Digital Marketing Campaigns for Beginners
You can create a business plan!
📜


By easily learning various core digital marketing theories through case studies and planning a virtual digital marketing campaign based on these theories, you can grasp the entire flow of digital marketing work from A to Z.


Market research using "keyword analysis solution" that is routinely performed when entering the field as a junior marketer .
We cover detailed methodologies for various practical areas, including marketing content planning and campaign optimization .


What you'll learn 📚

#1.
Digital Marketing Planning
Building a skeleton

This course provides a conceptual framework for understanding various digital marketing concepts and strategies. You'll gain a clear understanding of digital marketing principles and core frameworks through infographics.

#2.
Basic principles of content marketing and practical planning know-how

Understand the principles of content marketing, one of the major pillars of digital marketing, and learn how content is planned and produced in practice.

#3.
Performance marketing practice and
Understanding Google Analytics

Understand the practices of performance marketing, another major pillar of digital marketing, and master the core concepts of Google Analytics.

#4.
A-Z of digital marketing campaigns,
Acquire practical know-how

Students will be assigned to a virtual startup as digital marketers and will plan and execute a "new product launch digital marketing campaign." Through this process, Learn detailed implementation know-how for various tasks that junior marketers focus on in their work .


Expected Questions Q&A
💬

Q. Is this a course that non-marketing majors can also take?

Of course! This "compact" course systematically understands the fundamental concepts of digital marketing and builds on them to acquire practical, professional strategies and know-how.

Q. I'm currently working as a new digital marketer. Will this be helpful for my work?

While this course covers the fundamental concepts of digital marketing, its focus is on practical know-how in planning and executing digital marketing campaigns. Even with a wealth of senior colleagues, it's difficult to learn the nuances of practical work. Therefore, this course focuses on the specific practices often encountered by junior marketers in the digital marketing industry, providing a thorough understanding of the specifics, making it a valuable tool for acquiring systematic, practical expertise.

Q. To what extent will I be able to perform my duties after taking the course?

You will acquire the skills to conduct "market research" using keyword analysis solutions, a core task of digital marketers, develop marketing strategies based on this research, and plan marketing content. You will also understand the principles of the overall practical process, such as developing action plans and budgets for digital marketing campaigns, ordering and producing marketing content, and optimizing campaigns, and apply them to your own work.

Q. Do I need any prior knowledge before taking the course?

No. We'll cover the basics from the ground up, using a variety of easy-to-follow examples, so even those without prior knowledge can get started easily.

Q. Does this include tutorials for solutions like Google Analytics?

No. It covers practical application concepts of Google Analytics, but does not include detailed solution tutorials.


Hello!
👨‍💼
I'm Jason, CEO of Skillteller, a job training content startup!

SkillTeller was created by marketers with extensive marketing and advertising experience at major domestic advertising agencies, global IT startups, and major domestic corporations, with the goal of solving some of the challenges you face with online job training. We look forward to continuing to provide you with engaging and informative content that will help you advance your career!

History

  • Current CEO of "Skillteller," a job training content startup
  • Former Brand Marketing Manager, Brand Innovation Cell, Daehong Planning
  • Former Director of Media Commerce Center (Marketing & Design) at Daichi, Korea's No. 1 car seat brand
  • Former Head of Content Communications Team at Groupon Korea, a global IT startup
  • Former advertising production team of Hyundai Department Store Group's in-house advertising agency, "IDIS Partners"
  • Advertising and Communication Design major at the Academy of Visual Arts Frankfurt, Germany

Recommended for
these people

Who is this course right for?

  • College students and job seekers who dream of becoming digital marketers

  • Office workers who are curious about the basics and practical know-how of digital marketing

  • Beginner marketers who want to systematically build their digital marketing skills

  • Entrepreneurs who want to develop their digital marketing capabilities

Hello
This is

410

Learners

43

Reviews

2

Answers

5.0

Rating

3

Courses

안녕하세요!
직무 교육 콘텐츠 스타트업"스킬텔러"의 CEO, Jason입니다!

스킬텔러는 여러분들이 온라인 직무 교육에 느끼는 어려움들을 조금이나마 해결해 보고자
메이저 종합광고대행사, 글로벌 커머스 플랫폼, 제품 브랜드 제조 및 유통사 등에서 경험한 광고와 마케팅, 브랜딩, 디자인 실무를 바탕으로 실무 지식 관련 콘텐츠를 만듭니다.
앞으로 꾸준히 커리어 향상에 도움이 되는 재미있고 유익한 콘텐츠로 만나뵙겠습니다!

<유튜브 채널>

스킬텔러 - YouTube

Curriculum

All

26 lectures ∙ (3hr 53min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

30 reviews

4.9

30 reviews

  • chunswelta4856님의 프로필 이미지
    chunswelta4856

    Reviews 1

    Average Rating 5.0

    5

    96% enrolled

    デジタルマーケティング担当者としての就職準備中です。

    • skillteller
      Instructor

      こんにちは、大切な受講評ありがとうございます!今回の講座のポイントであるデジタルマーケティング実務体験がお役に立てたなんてとても嬉しいです!今後、デジタルマーケティングキャリアに多くの進歩がありますように。ありがとうございます!

  • jin6767w4737님의 프로필 이미지
    jin6767w4737

    Reviews 1

    Average Rating 5.0

    5

    15% enrolled

    コンテンツマーケターで仕事をしていますが、パフォーマンスの概念がたくさん不足して講義を聞くようになりました。他のプラットフォームで職務関連の講義を聞いたことがありますが、退屈で理論的な話を冗長にする感じなので頑張ることができませんでした。 。 デジタルマーケターの方に進路を考えている方はぜひ聞いてほしいし、実際の実務者もジャンプアップのために聞いてみても役に立つようです。

    • skillteller
      Instructor

      こんにちは、ジンギョン!

  • nambora11167855님의 프로필 이미지
    nambora11167855

    Reviews 1

    Average Rating 5.0

    5

    19% enrolled

    こんにちは〜マーケティングの方に就職準備している単国大学生です。会社でインターンや同様の経験をしたことがない デジタルマーケティング担当者として就職することになると気付かれましたが、実務について詳しく取り上げられていて、助けがたくさんなりました。 私のように基本概念も少し不足して実務まで経験したい方は聞けばいいようです。実務の原理が本当に具体的に出ていてモンガ自信?同じことができました^^

    • skillteller
      Instructor

      こんにちは、Boraさん!詳細な講義に感謝します〜講義の焦点は基本原則が実務にどのように適用されますか ジュニアマーケターの方々は、どのような業務を主にするのか実務的な観点に取り組んでみたのに役に立ったのはとても嬉しいです!講義を聞きながら質問がある場合は、いつでも質問してください〜^^

  • cindybnb3990님의 프로필 이미지
    cindybnb3990

    Reviews 2

    Average Rating 5.0

    5

    12% enrolled

    例えば、説明をよくしてくれますね。内容も細かく...キャラクターも珍しいですㅎㅎㅎ ところが一対一コーチング券は販売別にしませんか? 聞いて質問してもいいですか?現在別のことをしているのにデジタルマーケティングで再就職する計画です。ポートフォリオをちょっと作ってみるつもりで申し込みましたが、実際の業務プロセスをディテールに教えてくれてよかったです。

    • skillteller
      Instructor

      こんにちは、Cindyさん!詳しい受講評 ありがとうございます。講義をご覧いただき、ご不明な点がございましたら、いつでもコミュニティ掲示板メニューの質問カテゴリーで投稿していただければ、すぐに回答させていただきます。本講座を通じてデジタルマーケティング担当者として再就職することに大きな助けになれば幸いですね~ ありがとうございます!

  • judy91님의 프로필 이미지
    judy91

    Reviews 3

    Average Rating 5.0

    5

    31% enrolled

    初心者のマーケティング担当者もわかりやすく構成された内容とカリキュラム! マーケティング担当者から始める方、あるいは業務をしながら、混乱した内容を再び整理したい現職者の方にもとても良い講義です! キャラクターとタイポ、そして耳にすっぽり入ってくる説明で時間がかかるか分からないほど集中して聴いていますね! 頑張って頑強に向かって走ります!!!🙏

    • skillteller
      Instructor

      こんにちは、judy様! こんなに詳細に受講してくださって本当にありがとうございます!

$52.80

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