Learn the basics of digital marketing + the practical aspects of content/performance marketing one by one! This course applies it to planning a virtual digital marketing campaign and acquires the core competencies of a digital marketer, such as digital marketing campaign strategy planning and execution.
303 learners
Basic principles of content/performance marketing and specific practical planning know-how
Specific practical know-how in planning and executing digital marketing campaigns
Winning strategies and career development directions for getting a job as a digital marketer
Systematically build the fundamentals of digital marketing practice,
Develop your core competencies of campaign planning and execution! ⬆️
Hello! We're "Skillteller," a job training content startup. There are already many courses covering the fundamental principles and theories of digital marketing. However, what's truly important is what you need to know when you're hired as a digital marketer and assigned a task.
“How quickly do you adapt to the job?”
Here, our Skill Teller covers the basic concepts of digital marketing, content marketing, and performance marketing from a practical perspective and applies them to planning a virtual digital marketing campaign. We've covered the various practical know-how you'll gain when you start working as a digital marketer.
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Without prior knowledge
Digital Marketing Beginner
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Digital marketers
Job seekers who are aiming for a job
😜
Digital Marketing Practice
Marketers who need know-how
💡 How is it different from other courses?
By easily learning various core digital marketing theories through case studies and planning a virtual digital marketing campaign based on these theories, you can grasp the entire flow of digital marketing work from A to Z.
Market research using "keyword analysis solution" that is routinely performed when entering the field as a junior marketer .
We cover detailed methodologies for various practical areas, including marketing content planning and campaign optimization .
This course provides a conceptual framework for understanding various digital marketing concepts and strategies. You'll gain a clear understanding of digital marketing principles and core frameworks through infographics.
Understand the principles of content marketing, one of the major pillars of digital marketing, and learn how content is planned and produced in practice.
Understand the practices of performance marketing, another major pillar of digital marketing, and master the core concepts of Google Analytics.
Students will be assigned to a virtual startup as digital marketers and will plan and execute a "new product launch digital marketing campaign." Through this process, Learn detailed implementation know-how for various tasks that junior marketers focus on in their work .
Q. Is this a course that non-marketing majors can also take?
Of course! This "compact" course systematically understands the fundamental concepts of digital marketing and builds on them to acquire practical, professional strategies and know-how.
Q. I'm currently working as a new digital marketer. Will this be helpful for my work?
While this course covers the fundamental concepts of digital marketing, its focus is on practical know-how in planning and executing digital marketing campaigns. Even with a wealth of senior colleagues, it's difficult to learn the nuances of practical work. Therefore, this course focuses on the specific practices often encountered by junior marketers in the digital marketing industry, providing a thorough understanding of the specifics, making it a valuable tool for acquiring systematic, practical expertise.
Q. To what extent will I be able to perform my duties after taking the course?
You will acquire the skills to conduct "market research" using keyword analysis solutions, a core task of digital marketers, develop marketing strategies based on this research, and plan marketing content. You will also understand the principles of the overall practical process, such as developing action plans and budgets for digital marketing campaigns, ordering and producing marketing content, and optimizing campaigns, and apply them to your own work.
Q. Do I need any prior knowledge before taking the course?
No. We'll cover the basics from the ground up, using a variety of easy-to-follow examples, so even those without prior knowledge can get started easily.
Q. Does this include tutorials for solutions like Google Analytics?
No. It covers practical application concepts of Google Analytics, but does not include detailed solution tutorials.
SkillTeller was created by marketers with extensive marketing and advertising experience at major domestic advertising agencies, global IT startups, and major domestic corporations, with the goal of solving some of the challenges you face with online job training. We look forward to continuing to provide you with engaging and informative content that will help you advance your career!
Who is this course right for?
College students and job seekers who dream of becoming digital marketers
Office workers who are curious about the basics and practical know-how of digital marketing
Beginner marketers who want to systematically build their digital marketing skills
Entrepreneurs who want to develop their digital marketing capabilities
400
Learners
41
Reviews
2
Answers
5.0
Rating
3
Courses
스킬텔러는 여러분들이 온라인 직무 교육에 느끼는 어려움들을 조금이나마 해결해 보고자
메이저 종합광고대행사, 글로벌 커머스 플랫폼, 제품 브랜드 제조 및 유통사 등에서 경험한 광고와 마케팅, 브랜딩, 디자인 실무를 바탕으로 실무 지식 관련 콘텐츠를 만듭니다.
앞으로 꾸준히 커리어 향상에 도움이 되는 재미있고 유익한 콘텐츠로 만나뵙겠습니다!
<유튜브 채널>
All
26 lectures ∙ (3hr 53min)
Course Materials:
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29 reviews
5.0
29 reviews
Reviews 1
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Average Rating 5.0
5
I am preparing for a job as a digital marketer. First of all, I liked that it easily covered important concepts related to digital marketing, and especially, it covered in detail what kind of work I would do in the field after joining the company, so a lot of my questions were answered. Thank you.
Hello, thank you for your valuable review! I am so glad that you found the practical digital marketing experience, which is the point of this course, helpful! I hope you will have a lot of progress in your digital marketing career in the future. Thank you!!
Reviews 1
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Average Rating 5.0
5
I work as a content marketer, and I took this course because I lacked a lot of concepts related to performance. I have taken job-related courses on other platforms, but they were boring and theoretical and I couldn't finish them because they were long-winded. Skillteller's course is easy to understand and explains only the key points, so it is helpful for my actual work. I recommend that those who are thinking about a career in digital marketing take this course, and I think it will also be helpful for those who are actually working to jump up.
Hello, Jinkyung!! Thank you so much for your detailed course review~~ We will continue to provide better courses in the future!!
Reviews 1
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Average Rating 5.0
5
Hello~ I am a Dankook University student preparing for a job in marketing. I have never had an internship or similar experience at a company, so I was wondering if I would be able to get a job as a digital marketer, but it was very helpful because it covered the practical work in detail. I think it would be good for those who lack basic concepts like me and want to experience the practical work. The principles of the practical work are really specific, so I feel a bit more confident?^^
Hello, Bora!! Thank you so much for the detailed course review~ I'm so glad that you found the course helpful as it focuses on how basic principles are applied in practice and what kind of work junior marketers mainly do from a practical perspective! If you have any questions while taking the course, please feel free to ask me anytime~^^
Reviews 2
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Average Rating 5.0
5
For example, you explain it well. The content is detailed and... The character is also unique. Hahaha. But do you not sell one-on-one coaching tickets separately? Can I ask questions while listening? I am currently working in another job, but I am planning to get re-employed in digital marketing. I applied because I wanted to make a portfolio, but I liked that you explained the actual work process in detail.
Hello, Cindy! Thank you for your detailed course review. If you have any questions while watching the lecture, please leave a message in the question category of the community bulletin board menu and I will answer you right away. I hope this course will be of great help to you in your re-employment as a digital marketer. Thank you!
Reviews 3
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Average Rating 5.0
5
Content and curriculum that even beginner marketers can easily understand! This is a great lecture for those who are just starting out as marketers, or for those who are currently working and want to reorganize confusing content while working!! I'm listening intently to the point where I don't even realize how much time has passed thanks to the characters, typography, and explanations that are easy on the ears! I'll work hard to complete the course!!!🙏
Hello, Judy! Thank you so much for leaving such a detailed review! I tried to make the lecture topic, which can be very boring, as fun and easy as possible, but I am so glad that it was worth it. Fighting until the end!!
$52.80
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