Google Analytics Practical Use
This is a Google Analytics utilization course for beginner/junior marketers. You can follow along and practice using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.
This course is prepared for Basic Learners.
What you will learn!
Learning basic concepts for data analysis using Google Analytics
Google Analytics reports that are widely used in practice
In this case, like this~! Google Analytics data analysis by situation
Google Tag Manager Utilization Practice
Implementing Google Data Studio linked dashboard
📢 Please note before taking the class!
- This lecture is conducted using a version prior to the GA4 update .
- Please make sure to preview the lecture before purchasing.
For beginner marketers
Everything About Google Analytics 💬
Google Analytics, what to do?
You who are viewing this page now,
I think you might be thinking something like this.
Case 1.
'I need to learn Google Analytics, but I don't know how to do it'Case 2.
'Google Analytics, what does this improve?
How do I write it properly?'
My_mood_summary_in_one_line.jpg
Can be used immediately in practice,
Everything about Google Analytics!
Google Analytics is the most widely used in web data analysis and marketing. However, if you learn it superficially, you will suffer for hours or even days because there is a lot you do not know in practice. Therefore, this lecture covers everything from the initial settings of Google Analytics necessary for practice to utilization and how to link with other Google tools.
Since the 36-hour lecture content is organized by selecting only the necessary content , if you complete the lecture, you will be able to freely utilize Google Analytics.
By the way, please check before taking the class!
- This lecture contains lectures conducted offline, so the sound quality may not be consistent. Please keep this in mind when purchasing.
After taking this lecture,
“I started managing my data systematically.”
“ We are leveraging data for marketing actions .”
You can be like this.
✔ You can set up Google Analytics (GA) yourself.
✔ You can view and analyze basic reports from Google Analytics (GA).
✔ You can install basic tags for various advertisements and tools using Google Tag Manager (GTM).
✔ You can create a simple dashboard using Google Data Studio.
✔ You can set up simple A/B tests using Google Optimize.
Includes 0.1% practical tips!
- There are so many lectures that teach the core, but not many that teach the content that is essential for practical use. Therefore, I tried to cover as much of the content that is essential for practical use as possible.
- In addition to Google Analytics, you will also be able to set up Google Tag Manager, Google Optimize, and Google Data Studio, which you need to know while utilizing Google Analytics.
This lecture is for these people.
Job seeker
"As a marketer
"Employment is my dream"
Junior Marketer
"How to use
I don't know."
Marketer
"Report only
I'm watching."
Learn these things
View your prospect report
We'll show you how to find out what kind of people visit your site.
Google Analytics, Understanding Key Terms
We will explain key terms to effectively analyze the data provided by Google Analytics and explain how Google Analytics is structured and works.
Acquisition Reports - Where do our customers come from?
Learn about the paths through which customers reach our service, the definition of UTM parameters, and how to create them.
Digging into the Heart of Google Analytics: Segments
Learn about segments, the most important feature in Google Analytics, and learn how to create and segment audiences by creating your own segments.
Conversion: Multi-channel funnel
Learn how to understand the different channels through which your website visitors move from one location to another, and learn about various metrics that can provide you with direct insights, such as time spent and path length.
Behavior: Find out what your customers are doing on your site.
What do customers do when they visit your site? We'll show you how to understand your actual customer flow and how to interpret behavioral data metrics such as all pages, landing/exit pages, etc.
How to use Google Tag Manager for event analysis
Learn how to install Google Tag Manager, which helps you effectively track customer behavior, and get hands-on experience tracking real events.
Using Google Optimize for Experimental Marketing
Learn about Google Optimize, which can help you understand your customers' preferences through A/B testing, and learn how to derive insights through practical training.
'Conversions' in Google Analytics
We'll show you how to identify 'conversions' - that is, when a customer takes a desired action on your site - and how to analyze and utilize the data collected in Google Analytics.
We're proceeding.
- To help students understand, we will set up a Google demo account and then proceed with practical training using it.
- We've carefully selected only the most practical content , including prospect reports, traffic management, and segment creation .
Introducing the knowledge sharer
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Kim Jung Kyu
- 16-year marketer, currently teaching Google Analytics
- Google Analytics Study Chat Room in Operation
Recommended for
these people!
Who is this course right for?
Google Analytics Beginner
For those who only view the overview report in Google Analytics
People who do online marketing but don't use Google Analytics
Beginner Online Marketer
1,279
Students
54
Reviews
211
Answers
4.9
Rating
4
Courses
온라인마케팅 업무를 담당하는 16년차 마케터이자 구글애널리틱스 강사입니다.
혼자 맨땅에 헤딩하면서 구글애널리틱스를 배웠던 기억이 있어서 강의를 시작했는데
이제 매주 학원에서 강의를 하고 있습니다.
제가 매번 수강생분들에게 하는 얘기가 있습니다.
구글애널리틱스 짧게 배우고 쓸려면 나중에 안 배운 내용을 실무에서 만나면 그 해답을 찾기 위해서 낭비하는 시간이 더 많다고 얘기해주고 있습니다.
처음에 좀 시간을 투자해서 배우면 나중에 여기저기 물어보고 다니는 시간을 많이 아낄 수 있습니다.
어려운 일이지만, 처음 시작하실 때 어느 정도 시간을 투자해서 배우는게 좋습니다.
Curriculum
All
115 lectures ∙ (21hr 42min)