Google Analytics Practices for Marketers

Is this my story?

_{Want to see your data properly but don't know how?}

Google Analytics, a core tool for digital marketing and growth hacking. I took the plunge and purchased a variety of courses and books. But as soon as I started listening, I was confronted with difficult terms like "session," "bounce rate," and "time on site." It was difficult to grasp, and even if I did understand it, I couldn't find a way to apply it in my current job. I truly wanted to become a marketer who could analyze website data and make decisions...

Did you know that Google Analytics
That it doesn't increase sales.

Have you seen a lot of provocative advertising phrases like the one above on Facebook/Instagram?

First, I want to share an uncomfortable truth with you. Google Analytics isn't a tool for driving sales growth, and data isn't a solution that can solve any problem. Ultimately, the ability to interpret data, understand people's purchasing patterns, create actions based on that data, and then execute those actions are far more important. In other words, Google Analytics isn't a tool for solving problems, but rather a tool for identifying them.

I have no intention of instilling illusions in you with sensational copy. Only those who truly want to learn Google Analytics, analyze data, and effectively use it to solve problems should take this course!

Google Analytics tutorial explaining 'why you should use this feature'

Through my experience at agencies and my current experience setting up data at a growth hacking company , I've learned that explaining "why" a feature is more important than simply explaining its functionality. That's why, having taught and written a book on Google Analytics for six years, I've decided to introduce myself to you through video. I researched and developed the course curriculum so that you can immediately apply the lessons to your work. I'm confident this introductory course will help you gain a deeper understanding of Google Analytics.

People like this will like it 😊

Job seekers and GA beginners

Google Analytics from scratch
Those who want to learn

Aspiring digital marketers

I want to do digital marketing
For those who don't know what to do

Current marketer

I am good at handling Google Analytics,
Those who dream of career growth

Also, it's good to hear from people like this!

👉 For those who find Google Analytics lectures too expensive to understand
👉 Those who have obtained GAIQ certification but are having difficulty using Google Analytics in practice
👉 People who want to go around saying, "I know how to do Google Analytics!"

After taking this course, your career will shine even brighter ✨

What's special about my lecture 😊

One. Together with the students.

We'll create a blog website with you, install Google Analytics code, and practice ingesting data. Rather than simply listing Google Analytics features, we'll explain the principles and implementation methods of frequently used features, using causal relationships. Furthermore, we'll walk you through the entire process, from GA installation to Insights analysis, to empower you to utilize Google Analytics on your own.

2. We will provide you with only the necessary information.

I still help clients identify issues in their Google Analytics data and provide consulting services. Google Analytics alone has over 100 basic reports, and its functionality is vast. That means we don't need to learn all of these features as if we were studying for an exam. Therefore, I'll focus on the core features necessary for practical use.

My lecture proceeds as follows:

• Hands-on training: Training is provided through hands-on practice of creating a blog-style website.
• Learning the Function Principle: We explain in detail why the function is needed and what the function's principle is.
• Ultimately, it's about application: We provide a foundation for self-study and practical application.

First, here are some reviews from those who attended the lecture.

Breaking down the curriculum in detail 📚

 CHAPTER 1. Before Starting Google Analytics

Lesson 1: What is Google Analytics?
Before we dive into Google Analytics, let's take a look at why you should use it.
1) Introduction to Google Analytics
2) Three purposes for using GA
3) Things to always be careful about when using GA

Lesson 2: Setting Up an Environment for Data Analysis
Ultimately, it's a data analysis tool! We set the standards for which metrics to track for data analysis.
1. What should be prioritized?
2. Objective Key Results + Key Performance Indicator
3. What is the conversion rate?

 CHAPTER 2. How to Analyze Google Analytics Data

Lesson 3: Analyzing Real Data with Google Analytics
Let me show you my Google Analytics account, where the data is actually stored! Let's analyze it together!
1) Real-time reporting
2) Audience and Age/Gender Reports
3) Measurement criteria and measurement items

Lesson 4: Analyzing Real Data with Google Analytics 2
Let me show you my Google Analytics account, where the data is actually stored! Let's analyze it together!
1) Acquisition and Channel Reports
2) Source/Media Report

Lesson 5: Analyzing Real Data with Google Analytics 3
Let me show you my Google Analytics account, where the data is actually stored! Let's analyze it together!
1) Conversion and traffic visualization reports
2) Behavior and All Pages Report

 CHAPTER 3. Setting Up Google Analytics Basics

Lesson 6: Getting Started with Google Analytics
Let's create a Google Analytics account and take a look at its structure.
1) Create a Google Analytics account
2) Relationship between accounts, properties, and views

Lesson 7: Installing Google Analytics on Your Website
Try installing the Google Analytics code on your site yourself.
1) Inserting tracking code into your Tistory blog
2) Check the data in the real-time report after insertion

Lesson 8: Google Analytics Basic Settings
Once you've created an account, you'll need to set up the basic settings.
1) Data collection settings
2) Setting the data retention period
3) Demographic data collection settings

Lesson 9: Creating a Google Analytics View
To analyze data, you need to create separate views. Let's learn more about the views and filter functions!
1) Relationships and levels of accounts, properties, and views
2) Definition of filters
3) Create views and filters

 CHAPTER 4. Mastering Source/Media Reports

Lesson 10: Uncovering Google Analytics Source/Medium Reports
For marketers executing various advertisements, nothing is more important than source/medium reports!
1) Relationship between channels and sources/mediums
2) Check source/media data consistency
3) Meaning of parameters

Lesson 11: Mastering Google Analytics UTM
Are you into UTM? Nope! I'll show you how to set up UTM that no one else tells you about.
1) How to reduce direct/none traffic
2) Definition of UTM parameters

 CHAPTER 5. Setting Up Google Analytics Goals

Lesson 12: Setting Up Google Analytics Goals
To see conversion rates, you need to be able to set goals. Learn more about defining goals and how to set them.
1) What is the goal?
2) Move to the area where you set goals.
3) Targeting page views and session time
4) Set a destination goal

Lesson 13: Advanced Google Analytics Goal Setting
How about setting slightly more challenging goals? Learn regular expressions, the key to achieving your goal.
1) Limitations of URL-based goal setting
2) Learn 11 special characters in regular expressions.

Lesson 14: Using Regular Expressions
Now that you've learned it, let's put it to use, right? Let's create a funnel report using regular expressions.
1) Using regular expressions in actual shopping mall URLs
2) Setting up visualization goals for the inflow path

 CHAPTER 5. Additional Use of Google Analytics

Lesson 15: Looking at Data for a Specific Group of Customers
Let's look at the segment function for homogeneous group analysis.
1) Limitations of Google Analytics' basic reports
2) Using the segment function

Lesson 16: Create Your Own Custom Report
Let's create your own report.
1) Limitations of Google Analytics' basic reports
2) Analyze multidimensional data with custom reports

Lesson 17: Creating Your Own Visualization Report
You can even visualize your Google Analytics data! Let's create your own data visualization report.
1) Visualizing Google Analytics Data
2) Introducing Google Data Studio
3) Try connecting to Google Data Studio and creating a chart.

Lecture 18: Concluding the Lecture
You've completed the basics of Google Analytics. What should you study next?
1) Limitations of Google Analytics
2) Introduction to Google Tag Manager
3) What should I study in the future?

**** This course is a seasonal course.
If you're looking for an advanced course in Google Analytics, I'd like to offer an in-depth course! Please feel free to leave your feedback :)

Expected Questions Q&A 💬

I forgot to introduce myself! ✒️

Facebook Performance Marketing with Google Analytics 📖

A guidebook written directly by a real-world growth hacker practitioner.
Detailed practice image materials are provided so that even beginners can easily follow along.
A compilation of the authors' own marketing experiences
It deals with 'Performance Marketing Strategy'.

A Complete Guide to Google Analytics 📖

Experience in data analysis marketing based on Google Analytics in the field
We have compiled our project progress experience for clients struggling with business growth.
I'm trying to learn Google Analytics for the first time.
I prepared this for those who are at a loss as to where to start studying 😁

 I'm currently teaching a class.

Hunet Happy College - Marketing for the Nation Lecture (2021)
NS Home Shopping - Google Analytics Practical Course (2021)
Youth Entrepreneurship Academy - Growth Hacking Lecture (2021)
Young Marketer - Growth Hacking Lecture (2021)
Naver Connect Foundation - Facebook Performance Marketing Lead Instructor (2021)
Daewoong Pharmaceutical - Google Analytics Lecture (2021)
E-Land World Fashion Group - Google Analytics Practical Training (2021)
Hunet - Facebook Advertising Practical Online Course (2021)
Ewha Womans University - Facebook Performance Marketing Lecture (2021)
Dankook University - Introduction to Digital Marketing (2020)
Mabel, PlayD - Facebook Pixel Lecture (2020)
Korea Yakult - Google Tag Manager Practical Training (2020)
NC SOFT - Google Tag Manager Practical Training (2019)
Hankook Tire - Google Analytics Practical Training (2019)
CJ O Shopping Mall Performance Marketing Performance Analysis Instructor & Consulting (2019)

I'm currently teaching a class.

 I'm still working in the field. 

 I'm sharing an article that captures my thoughts well.

Go to the Young Marketer article
Go to the Maeil Ilbo article
Go to Green Daily article

Benefits for students ✔️

I want to help you grow, even if it's just through video, and become a valuable connection with you.
So, we have prepared the following benefits.

If you are interested, please contact andy@hurdlers.kr!