Ready-to-Use GA4 Practical Reports (2025)

Learn GA4 by creating your own practical core reports!

This course is designed for practitioners who need to create and report GA4 reports immediately. It's structured so you can create and utilize basic templates for key reports used in practice.

Q: Why is this happening in my GA4 report?
Q: This isn't in the report I'm looking at...

In practice, I often get questions like the one above.

You can copy and use reports created by your predecessor or others at work. However, if you don't have a thorough understanding of GA4, you won't be able to explain the analysis in detail or answer questions based on those reports during meetings or conferences.

So, in this course, we've designed it so you can quickly create a core GA4 report and learn about the core GA4 concepts, setup methods, and checklists related to that report. You'll also gain hands-on experience using GA4 for analysis in your own work.

Q: I understand that the conversion rate is dropping... but why is that?

When analyzing user behavior, the sheer number of data in GA4 can often be challenging. In practice, when utilizing GA4, the sheer diversity of user behavior makes it difficult to gain insight.

So, in this lecture, I've briefly and easily summarized how to use GA4 in conjunction with Microsoft Clarity, which provides session recording capabilities that allow you to directly observe user behavior. Being able to directly observe and analyze customer behavior makes it easier to persuade others.

After taking the lecture, you will be able to create results like this.

Learning Content

1. You can naturally learn GA4 by creating and analyzing core GA4 practical reports.

Traffic Report - Analyze UTM URLs and create GA4 reports related to campaign traffic.

Overview Report - A summary report that allows you to assess overall performance.

Landing Page Top10 Report - Top 10 Landing Page Performance Analysis Report

Landing Page Efficiency Analysis Report - Efficiency Analysis Report by Page Type (Home, PDP, PLP)

Campaign Performance Report - Sales performance and keyword/channel performance analysis report based on advertising campaigns

Behavior Report - Customer behavior analysis (event) report (funnel, clicks, scrolls, videos, internal search terms)

Heatmap Report - Easier Customer Behavior Analysis + Setup with Microsoft Clarity than GA4

1. You can learn how to utilize the core elements of GA4 required for each report setting.
   You can find answers to the following common concerns that arise in practice.

   
   

   Q: What indicators should I look at?
   Q: In what situations should segments be created?
   Q: How should I set up my UTM URL for easier analysis?
   Q: How should I set up UTM URLs for each medium (e.g. Facebook) to easily analyze them in GA4?
   Q: I know the conversion rates for each medium, but... what are customers doing when they come in? What can I improve?

Things to note before taking the course

• Although this covers the basics of GA4, if you have no experience with Google Analytics, we recommend watching the lecture 'Google Analytics (GA4) Data Analysis for Practitioners' ( https://inf.run/mVHA) first.