Practical GA4 Hands-on Reports (2025) + Microsoft Clarity

You can learn how to use GA4 in practice by creating core reports for GA4 utilization. You will learn specific examples of which reports to create and how to create them for data analysis. For practical analysis, it also includes instructions on how to install and use Microsoft Clarity, a heatmap tool.

(4.9) 13 reviews

121 learners

Level Basic

Course period Unlimited

Google Analytics
Google Analytics
Google Tag Manager
Google Tag Manager
Data literacy
Data literacy
GA4
GA4
UIUX
UIUX
Google Analytics
Google Analytics
Google Tag Manager
Google Tag Manager
Data literacy
Data literacy
GA4
GA4
UIUX
UIUX

Reviews from Early Learners

Reviews from Early Learners

4.9

5.0

관점.xy

100% enrolled

What I liked most about this course was that it specifically taught me how to write exploratory reports by type in real-world practice and what measurement items and criteria to use so it scratched that itch I had

5.0

soekmu8

91% enrolled

I liked that it covered more practical aspects than the existing lectures. I really didn't expect to learn about the OKR concept in a GA lecture. It was more detailed than any YouTube video or lecture I've seen in terms of what data to bring to meetings in practice, what questions to expect, and how to organize it for easy viewing. GA is always more difficult to apply than to understand the concept, but this was very helpful.

5.0

sunsun1234

76% enrolled

I was worried because I hadn't used GA4 much, but I'm glad you explained it in an easy-to-understand way. It was nice to be able to create reports myself while learning.

What you will gain after the course

  • Practical report templates used for GA4 data analysis

  • How to interpret the report data you created

  • GA4 Settings and Features for Proper Report Configuration

  • How to use data tools compatible with GA4

Please watch this first to ensure you make a choice you won't regret!!




Learn GA4 by building essential GA4 reports for practical business use!

This course is designed for practitioners who need to create and report GA4 data immediately. It is structured so that you can create and directly utilize basic templates for core reports used in actual business practice.


Q: Why is it like this in the GA4 report?
Q:This information does not appear in the report I am looking at...

In practice, I receive many questions like the ones mentioned above.

You can copy and use reports created by predecessors or others at your company. However, if you do not have a good understanding of GA4, you will not be able to explain the analysis in detail or answer questions based on those reports during meetings.

Therefore, this lecture is designed to help you quickly create core GA4 reports while learning the essential concepts, setup methods, and checklists related to them. You will also be able to practice how to utilize GA4 for analysis in actual work tasks.

Q: I see that the conversion rate is dropping... but what exactly is causing it?

In the case of user behavior analysis, it is often difficult to analyze using the vast amount of numbers in GA4. When actually using GA4 in practice, user behavior is so diverse that it is hard to gain meaningful insights.

That's why in this lecture, I have summarized how to integrate and use GA4 with Microsoft Clarity—which provides a session recording feature that allows you to see user behavior directly—in a short and easy way. Being able to directly observe and analyze customer behavior makes it much easier to persuade others.

After taking this course, you will be able to create results like these

Ad/Traffic Report Practice

You can create your own traffic and campaign reports to verify UTM data and identify key points that are essential for practical business operations.

Landing Page Analysis Report

Through various landing (visit) page analysis report exercises, you can learn various features of GA4, such as segments and filters.

Customer behavior analysis reports such as clicks and scrolls

Even beginners can easily set up and analyze customer behavior data, such as clicks and scrolls, using the basic features of GA4 and Google Tag Manager.

Funnel and Path Analysis Reports

You can understand GA4's core features, funnel and path analysis reports, by creating them yourself.

  • You can quickly create and analyze GA4 reports used in actual practice.

  • You can learn how to set up and analyze simply, without complex configurations.

  • You can gain enough hands-on experience to include the phrase 'Excellent GA4 proficiency' on your resume.


Learning Content

  1. You can naturally acquire GA4 skills by directly creating and analyzing core practical GA4 reports.

Traffic Report - You can create and view GA4 reports related to UTM URL analysis and campaign traffic.

Overview Report - A summary report to evaluate overall performance

Landing Page Top10 Report - Performance analysis report for the top 10 landing pages

Landing Page Efficiency Analysis Report - Efficiency analysis report by page type (Home, PDP, PLP)

Campaign Performance Report - Sales performance by advertising campaign, keyword/channel performance analysis report

Behavior Report - Customer Behavior Analysis (Event) Report (Funnel, Click, Scroll, Video, Internal Search Terms)

Heatmap Report - Customer behavior analysis and setup methods using Microsoft Clarity, which is easier than GA4


  1. You can learn how to utilize the core elements of GA4 required for setting up each report.
    You can find answers to the following common concerns encountered in practice.


    Q: Which metrics should I be looking at?
    Q: In what situations should I create segments, and which ones should I use?
    Q: How should I set up UTM URLs to make analysis easier?
    Q: How should I set up UTM URLs for each medium (e.g., Facebook) to easily analyze them in GA4?
    Q: I know the conversion rate for each medium, but... what are customers actually doing once they arrive? What should I improve?

Immediately Applicable GA4 Practical Reports

Since you will be creating reports that can be used in your work immediately, you can apply them to your actual tasks right away.

Frequently asked questions in practice

You can systematically learn the essential aspects of using GA4 while simultaneously creating reports.

GA4 Open Chatroom with existing students

If you have any questions during the course, feel free to ask them through the open chat room. https://open.kakao.com/o/gEz1aqPc

A lecture for mastering analysis!

It explains how to excel at analysis in practice without being tied down to specific tools, covering not only GA4 but also others like Microsoft Clarity.

Notes before taking the course

  • While this course covers the basics of GA4, for those with absolutely no experience with Google Analytics, I recommend watching the 'Google Analytics (GA4) Data Analysis for Practitioners' course (https://inf.run/mVHA) first.

Practice Environment

  • Operating System and Version (OS): Windows is recommended. Please use the Chrome browser.

  • I recommend using dual monitors because there are many cases where you need to practice while watching the video.

  • If an 'Ad Block' extension is installed in the Chrome browser, errors may occur during practice.


    Please disable programs such as ad blockers or cookie blockers during the practice sessions.

Learning Materials

  • Learning materials are not provided separately, but the links required for the course are included in the 'class notes'.

Prerequisite Knowledge and Precautions

  • Since this is a recording of an online lecture, the sound quality may be inconsistent, and there may be some awkward edits.

  • I try to answer questions as quickly as possible, but in some cases, it might be a bit delayed. T_T


Recommended for
these people

Who is this course right for?

  • Practitioners who know about GA4 but are unable to utilize it.

  • Those who want to learn how to use GA4 from the very beginning

  • Practitioners who need to create GA4 reports immediately

  • A job seeker preparing for the fields of performance marketing and data analysis

Hello
This is GA4 Guide

2,594

Learners

122

Reviews

310

Answers

4.9

Rating

13

Courses

I am a 16-year veteran marketer in charge of online marketing and a Google Analytics instructor.

I started teaching because I remember what it was like learning Google Analytics on my own, starting from scratch and hitting wall after wall.

Now, I am teaching classes at an academy every week.

There is something I tell my students every time.

I tell them that if you only learn Google Analytics briefly, you will end up wasting even more time later on trying to find answers when you encounter things in practice that you haven't learned.

If you invest some time in learning it at the beginning, you can save a lot of time later that would otherwise be spent asking around for help.

It is a difficult task, but it is better to invest some time in learning when you first start.

It will save you a lot of time later on that would otherwise be spent asking around. It's a difficult task, but it's better to invest some time to learn it when you first start.

It will save you a lot of time later on that would otherwise be spent asking around. It's a difficult task, but it's better to invest some time to learn it when you first start.

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Curriculum

All

80 lectures ∙ (12hr 5min)

Published: 
Last updated: 

Reviews

All

13 reviews

4.9

13 reviews

  • asdfasdfasdfasdfasdf님의 프로필 이미지
    asdfasdfasdfasdfasdf

    Reviews 4

    Average Rating 5.0

    5

    76% enrolled

    I was worried because I hadn't used GA4 much, but I'm glad you explained it in an easy-to-understand way. It was nice to be able to create reports myself while learning.

    • soekmu82537님의 프로필 이미지
      soekmu82537

      Reviews 2

      Average Rating 5.0

      5

      91% enrolled

      I liked that it covered more practical aspects than the existing lectures. I really didn't expect to learn about the OKR concept in a GA lecture. It was more detailed than any YouTube video or lecture I've seen in terms of what data to bring to meetings in practice, what questions to expect, and how to organize it for easy viewing. GA is always more difficult to apply than to understand the concept, but this was very helpful.

      • ga4
        Instructor

        Thank you, soekmu8. I hope the lecture was helpful in your work :)

    • pjw845312886님의 프로필 이미지
      pjw845312886

      Reviews 4

      Average Rating 5.0

      5

      100% enrolled

      What I liked most about this course was that it specifically taught me how to write exploratory reports by type in real-world practice and what measurement items and criteria to use so it scratched that itch I had

      • empriel5450님의 프로필 이미지
        empriel5450

        Reviews 6

        Average Rating 5.0

        5

        43% enrolled

        While immediately usable reports are good, I prefer explanations that help me understand the reports. It seems like it will be very helpful in practice.

        • koonbus80936273님의 프로필 이미지
          koonbus80936273

          Reviews 5

          Average Rating 5.0

          5

          90% enrolled

          I took this course because I work at an online advertising company and didn't know much about GA4, and I'm glad it contained information that I can use right away. I think I'll be able to use the method of viewing clicks and scrolls right away with Clarity. Thank you.

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