실무자를 위한 구글애널리틱스(GA4+GTM) 활용법(25년 Update)
GA4 Guide
구글 애널리틱스 입문자를 위한 구체적이고 실용적인 강의입니다. 단편적인 기능보다 시나리오를 기반으로 한 분석을 진행하면서 GA4를 활용한 실질적인 분석 과정을 학습할 수 있습니다. GA4 최신 수정사항에 맞춰서 계속 업데이트 중입니다!
초급
GA4, Google Analytics, 데이터 리터러시
Google Analytics Practical Use
This is a Google Analytics utilization course for beginner/junior marketers. You can follow along and practice using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.
Reviews from Early Learners
What you will learn!
Learning basic concepts for data analysis using Google Analytics
Google Analytics reports that are widely used in practice
In this case, like this~! Google Analytics data analysis by situation
Google Tag Manager Utilization Practice
Implementing Google Data Studio linked dashboard
📢 Please note before taking the class!
- This lecture is conducted using a version prior to the GA4 update .
- Please make sure to preview the lecture before purchasing.
For beginner marketers
Everything About Google Analytics 💬
Google Analytics, what should I do?
You who are viewing this page now,
I think you might be thinking something like this.
Case 1.
"I need to learn Google Analytics, but I don't know how."Case 2.
'Google Analytics, what does this improve?
How do I write it properly?'
Can be used immediately in practice,
Everything about Google Analytics!
Google Analytics is a widely used tool in web data analysis and marketing. However, if you only learn it superficially, you'll find yourself struggling with many things you don't know in practice, spending hours or even days struggling to understand. Therefore, this course covers everything you need to know about Google Analytics, from initial setup and usage to integration with other Google tools.
Since the 36-hour lecture content is organized by selecting only the necessary content, if you complete the lecture, you will be able to freely utilize Google Analytics.
Wait, please check before taking the class!
- This course includes lectures conducted offline, so audio quality may vary. Please keep this in mind when purchasing.
After taking this lecture,
“We started managing our data systematically.”
“ We are using data for marketing actions .”
You can be like this.
✔ You can set up Google Analytics (GA) yourself.
✔ You can view and analyze basic reports from Google Analytics (GA).
✔ You can install basic tags for various ads and tools using Google Tag Manager (GTM).
✔ You can create a simple dashboard using Google Data Studio.
✔ You can set up simple A/B tests using Google Optimize.
Includes a large number of practical 0.1% tips!
- There are so many lectures that claim to teach the essentials, but few that cover the essentials for practical application. Therefore, I've tried to cover as much of the essential knowledge as possible.
- In addition to Google Analytics, you will also be able to set up Google Tag Manager, Google Optimize, and Google Data Studio, which are essential tools for utilizing Google Analytics.
This lecture is for these people.
job seekers
"As a marketer
"Getting a job is my dream"
Junior Marketer
"How to use
I don't know."
marketer
"Report only
I'm watching."
Learn these things
View your prospect report
We'll show you how to find out what kind of people visit your site.
Understanding Google Analytics Key Terms
We'll explain key terms needed to effectively analyze the data provided by Google Analytics and explain how Google Analytics works.
Acquisition Reports - Where Do Our Customers Come From?
Learn how customers reach our service, what UTM parameters are used for this, and how to create them.
Digging into the Heart of Google Analytics: Segments
Learn about segments, the most important feature in Google Analytics, and how to create and segment audiences by creating your own segments.
Conversion: Multi-Channel Funnels
Learn how to understand the various channels through which your website visitors progress to a purchase, and learn about various metrics that can provide direct insights, such as time spent and path length.
Behavior: Find out what customers do on our site.
What do customers do when they visit our site? We'll show you how to understand actual customer flow and how to interpret behavioral data metrics, such as all pages, landing/exit pages, and more.
How to Use Google Tag Manager for Event Analysis
Learn how to install Google Tag Manager, which helps you effectively track customer behavior, and get hands-on with event tracking.
Using Google Optimize for Experiment-Based Marketing
Learn about Google Optimize, which can help you understand your customers' preferences through A/B testing, and learn how to derive insights through practical exercises.
Conversions in Google Analytics
We'll show you how to identify "conversions"—the actions customers take on your site—and how to analyze and leverage the data collected in Google Analytics.
Practice together
We are proceeding.
We are proceeding.
- To help students understand, we will set up a Google demo account and then proceed with practical training using it.
- We've carefully selected only practical content, including prospect reports, traffic management, and segment creation .
Introducing the knowledge sharer
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Kim Jung Kyu
- A 16-year marketer currently teaching Google Analytics.
- Running a Google Analytics study chat room
Recommended for
these people
Who is this course right for?
Google Analytics Beginner
For those who only view the overview report in Google Analytics
People who do online marketing but don't use Google Analytics
Beginner Online Marketer
1,554
Learners
81
Reviews
264
Answers
4.9
Rating
6
Courses
온라인마케팅 업무를 담당하는 16년차 마케터이자 구글애널리틱스 강사입니다.
혼자 맨땅에 헤딩하면서 구글애널리틱스를 배웠던 기억이 있어서 강의를 시작했는데
이제 매주 학원에서 강의를 하고 있습니다.
제가 매번 수강생분들에게 하는 얘기가 있습니다.
구글애널리틱스 짧게 배우고 쓸려면 나중에 안 배운 내용을 실무에서 만나면 그 해답을 찾기 위해서 낭비하는 시간이 더 많다고 얘기해주고 있습니다.
처음에 좀 시간을 투자해서 배우면 나중에 여기저기 물어보고 다니는 시간을 많이 아낄 수 있습니다.
어려운 일이지만, 처음 시작하실 때 어느 정도 시간을 투자해서 배우는게 좋습니다.
Curriculum
All
115 lectures ∙ (21hr 42min)
Published:
Last updated:
Reviews
All
7 reviews
$29.70
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